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Note 14 - Segment Information
 12 Months Ended
Dec. 31, 2017
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
(
1
4
)
Segment Information
 
The Company
’s
six
operating segments are aggregated into
one
reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the FASB guidance on segment disclosure. The
six
operating segments are Experience, The Governance Institute, Market Insights, Transparency, National Research Corporation Canada and Transitions, which offer a portfolio of solutions that address specific needs around market insight, experience, transparency and governance for healthcare providers, payers and other healthcare organizations.
On
December 21, 2015,
selected assets and liabilities were sold from a
seventh
operating segment, Predictive Analytics, reducing the number of operating segments from
seven
to
six
as of
December 31, 2015.

The table below presents entity-wide information regarding the Company’s revenue and assets by geographic area:
 
   
201
7
    
201
6
    
20
15
  
   
(In thousands)
  
Revenue:
                        
United States
   $
112,885
     $
104,445
     $
97,097
  
Canada
    
4,674
      
4,939
      
5,246
  
Total
   $
117,559
     $
109,384
     $
102,343
  
Long-lived assets:
                        
United States
   $
72,562
     $
71,192
     $
70,624
  
Canada
    
2,495
      
2,367
      
2,364
  
Total
   $
75,057
     $
73,559
     $
72,988
  
Total assets:
                        
United States
   $
110,785
     $
106,288
     $
115,480
  
Canada
    
16,531
      
14,336
      
12,569
  
Total
   $
127,316
     $
120,624
     $
128,049