10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2016

or

[   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________ to ________

Commission File Number 0-29466

            National Research Corporation              

(Exact name of Registrant as specified in its charter)

Wisconsin	47-0634000
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)

1245 Q Street, Lincoln, Nebraska          68508

(Address of principal executive offices) (Zip Code)

                             (402) 475-2525                          

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  ☒  No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  ☒  No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer ☐        Accelerated filer ☒        Non-accelerated filer ☐      Smaller reporting company ☐

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.)

Yes ☐    No  ☒ 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock as of the latest practicable date.

Class A Common Stock, $.001 par value, outstanding as October 28, 2016: 20,900,082 shares

Class B Common Stock, $.001 par value, outstanding as of October 28, 2016: 3,541,433 shares

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NATIONAL RESEARCH CORPORATION

FORM 10-Q INDEX

For the Quarter Ended September 30, 2016

			Page No.
PART I.	FINANCIAL INFORMATION
	Item 1.	Financial Statements
		Condensed Consolidated Balance Sheets	4
		Condensed Consolidated Statements of Income	5
		Condensed Consolidated Statements of Comprehensive Income	6
		Condensed Consolidated Statements of Cash Flows	7
		Notes to Condensed Consolidated Financial Statements	8-17
	Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	18-23
	Item 3.	Quantitative and Qualitative Disclosures About Market Risk	24
	Item 4.	Controls and Procedures		24
PART II.	OTHER INFORMATION
	Item 1A.	Risk Factors	25
	Item 2.	Unregistered Sales of Equity Securities and  Use of Proceeds	25
	Item 6.	Exhibits	25
	Signatures		26
	Exhibit Index		27

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Special Note Regarding Forward-Looking Statements

Certain matters discussed in this Quarterly Report on Form 10-Q are “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can generally be identified as such because the context of the statement includes phrases such as National Research Corporation (“NRC,” the “Company,” “we,” “our,” “us,” or similar terms) “believes,” “expects,” or other words of similar import. Similarly, statements that describe the Company’s future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which could cause actual results or outcomes to differ materially from those currently anticipated. Factors that could affect actual results or outcomes include, without limitation, the following factors:

● The possibility of non-renewal of the Company’s client service contracts and retention of key clients;

● The Company’s ability to compete in its markets, which are highly competitive, and the possibility of increased price pressure and expenses;

● The effects of an economic downturn;

● The impact of consolidation in the healthcare industry;

● The impact of federal healthcare reform legislation or other regulatory changes;

● The Company’s ability to attract and retain key managers and other personnel;

● The possibility that the Company’s intellectual property and other proprietary information technology could be copied or independently developed by its competitors;

● The possibility that the Company could be subject to security breaches or computer viruses; and

● The factors set forth under the caption “Risk Factors” in Part I, Item 1A of the Company’s Annual Report on Form 10-K for the year ended December 31, 2015, as such section may be updated by Part II, Item 1A of the Company’s subsequently filed Quarterly Reports on Form 10-Q (including this Report).

Shareholders, potential investors and other readers are urged to consider these and other factors in evaluating the forward-looking statements, and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included are only made as of the date of this Quarterly Report on Form 10-Q and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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PART I – Financial Information

ITEM 1. Financial Statements

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands, except share amounts and par value)

	September 30, 2016			December 31, 2015
	(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	28,878		$	42,145
Trade accounts receivable, less allowance for doubtful accounts of $174 and $173 in 2016 and 2015, respectively		14,115			9,808
Unbilled revenue		1,301			1,435
Prepaid expenses		1,530			1,482
Income tax receivable		12			157
Other current assets		81			34
Total current assets		45,917			55,061
Property and equipment, net		11,659			11,125
Intangible assets, net		3,271			3,778
Goodwill		57,913			57,792
Other		541			293
Total assets	$	119,301		$	128,049
Liabilities and Shareholders’ Equity
Current liabilities:
Current portion of notes payable	$	2,460		$	2,402
Accounts payable		705			614
Accrued wages, bonus and profit sharing		3,893			4,391
Accrued expenses		3,131			2,706
Current portion of capital lease obligations		82			74
Income taxes payable		79			701
Dividends payable		3,372			18,440
Deferred revenue		17,409			14,843
Total current liabilities		31,131			44,171
Notes payable, net of current portion		1,485			3,337
Deferred income taxes		4,901			5,744
Other long term liabilities		559			575
Total liabilities		38,076			53,827
Shareholders’ equity:
Preferred stock, $0.01 par value; authorized 2,000,000 shares, none issued		--			--
Class A Common stock, $0.001 par value; authorized 60,000,000 shares, issued 25,665,773 in 2016 and 25,592,812 in 2015, outstanding 20,900,082 in 2016 and 20,848,168 in 2015		26			26
Class B Common stock, $0.001 par value; authorized 80,000,000 shares, issued 4,310,377 in 2016 and 4,271,413 in 2015, outstanding 3,541,433 in 2016 and 3,510,150 in 2015		4			4
Additional paid-in capital		46,345			44,103
Retained earnings		69,995			65,313
Accumulated other comprehensive loss		(2,315	)		(2,995	)
Treasury stock, at cost; 4,765,691 Class A shares, 768,944 Class B shares in 2016 and 4,744,644 Class A shares, 761,263 Class B shares in 2015		(32,830	)		(32,229	)
Total shareholders’ equity		81,225			74,222
Total liabilities and shareholders’ equity	$	119,301		$	128,049

See accompanying notes to condensed consolidated financial statements

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NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(In thousands, except for per share amounts, unaudited)

	Three months ended September 30,						Nine months ended September 30,
	2016			2015			2016			2015
Revenue	$	27,032		$	25,244		$	81,016		$	75,979
Operating expenses:
Direct		11,468			11,006			33,741			33,246
Selling, general and administrative		7,139			6,620			21,766			20,883
Depreciation and amortization		1,086			1,070			3,146			3,109
Total operating expenses		19,693			18,696			58,653			57,238
Operating income		7,339			6,548			22,363			18,741
Other income (expense):
Interest income		12			14			34			46
Interest expense		(38	)		(52	)		(158	)		(172	)
Other, net		(4	)		(25	)		112			(22	)
Total other income (expense)		(30	)		(63	)		(12	)		(148	)
Income before income taxes		7,309			6,485			22,351			18,593
Provision for income taxes		2,580			2,346			7,558			6,910
Net income	$	4,729		$	4,139		$	14,793		$	11,683
Earnings Per Share of Common Stock:
Basic Earnings Per Share:
Class A	$	0.11		$	0.10		$	0.35		$	0.28
Class B	$	0.67		$	0.59		$	2.11		$	1.67
Diluted Earnings Per Share:
Class A	$	0.11		$	0.10		$	0.35		$	0.28
Class B	$	0.66		$	0.59		$	2.08		$	1.65
Dividends Per Share of Common Stock:
Class A	$	0.08		$	0.06		$	0.24		$	0.18
Class B	$	0.48		$	0.36		$	1.44		$	1.08
Weighted average shares and share equivalents outstanding:
Class A - basic		20,716			20,726			20,712			20,769
Class B - basic		3,511			3,478			3,503			3,478
Class A - diluted		21,068			20,937			21,017			21,002
Class B - diluted		3,556			3,521			3,557			3,522

See accompanying notes to condensed consolidated financial statements

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NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(In thousands, unaudited)

	Three months ended September 30,						Nine months ended September 30,
	2016			2015			2016		2015
Net income	$	4,729		$	4,139		$	14,793	$	11,683
Other comprehensive income (loss):
Foreign currency translation adjustment	$	(198	)	$	(1,028	)	$	680	$	(1,797	)
Other comprehensive income (loss)	$	(198	)	$	(1,028	)	$	680	$	(1,797	)
Comprehensive Income	$	4,531		$	3,111		$	15,473	$	9,886

See accompanying notes to condensed consolidated financial statements.

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NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands, unaudited)

	Nine months ended
	September 30,
	2016			2015
Cash flows from operating activities:
Net income	$	14,793		$	11,683
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		3,146			3,109
Deferred income taxes		905			(530	)
Non-cash share-based compensation expense		1,548			925
Non-cash change in uncertain tax positions		(42	)		36
Write off of purchase option		--			657
Net changes in assets and liabilities:
Trade accounts receivable		(4,197	)		(5,101	)
Unbilled revenue		141			35
Prepaid expenses		(315	)		(279	)
Accounts payable		73			247
Accrued expenses, wages, bonuses and profit sharing		(90	)		1,010
Income taxes receivable and payable		(476	)		53
Deferred revenue		2,533			2,931
Net cash provided by operating activities		18,019			14,776
Cash flows from investing activities:
Purchases of property and equipment		(3,066	)		(2,207	)
Net cash used in investing activities		(3,066	)		(2,207	)
Cash flows from financing activities:
Payments on notes payable		(1,795	)		(1,740	)
Payments on capital lease obligations		(73	)		(148	)
Proceeds from exercise of stock options		491			--
Common stock withheld for payroll tax on share based compensation		(147	)		(92	)
Cash paid for non-controlling interest		(2,000	)		(2,789	)
Excess tax benefit from share-based compensation		--			107
Purchase of treasury stock		--			(1,629	)
Payment of dividends on common stock		(25,180	)		(7,545	)
Net cash used in financing activities		(28,704	)		(13,836	)
Effect of exchange rate changes on cash		484			(1,195	)
Decrease in cash and cash equivalents		(13,267	)		(2,462	)
Cash and cash equivalents at beginning of period		42,145			40,042
Cash and cash equivalents at end of period	$	28,878		$	37,580
Supplemental disclosure of cash paid for:
Interest, net of capitalized amounts	$	152		$	162
Income taxes	$	7,254		$	7,339

See accompanying notes to condensed consolidated financial statements.

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NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. BASIS OF CONSOLIDATION AND PRESENTATION

The Company is a leading provider of analytics and insights that facilitate measurement and improvement of the patient and employee experience while also increasing patient engagement and loyalty for healthcare providers, payers and other healthcare organizations in the United States and Canada.

The Company’s six operating segments are aggregated into one reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the Financial Accounting Standards Board (“FASB”) guidance on segment disclosure.  The six operating segments are Experience, The Governance Institute, Market Insights, Reputation, National Research Corporation Canada and Connect (previously Customer-Connect LLC which was dissolved on June 30, 2016), each of which offer a portfolio of solutions to address specific market needs around growth, retention, engagement and thought leadership for healthcare organizations. 

The condensed consolidated balance sheet of the Company at December 31, 2015, was derived from the Company’s audited consolidated balance sheet as of that date. All other financial statements contained herein are unaudited and, in the opinion of management, include all adjustments (consisting only of normal recurring adjustments) the Company considers necessary for a fair presentation of financial position, results of operations and cash flows in accordance with accounting principles generally accepted in the United States.

Information and footnote disclosures included in financial statements prepared in accordance with accounting principles generally accepted in the United States have been condensed or omitted. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto that are included in the Company’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission (the “SEC”) on March 4, 2016.

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

The condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary, National Research Corporation Canada. Prior to becoming a wholly-owned subsidiary in March 2016, the accounts of Connect, then a variable interest entity for which NRC was deemed the primary beneficiary, were included in the condensed consolidated financial statements of the Company. On June 30, 2016, Customer-Connect LLC was dissolved. All significant intercompany transactions and balances have been eliminated.

The functional currency of the Company’s foreign subsidiary, National Research Corporation Canada, is the subsidiary’s local currency. The Company translates the assets and liabilities of its foreign subsidiary at the period-end rate of exchange and its foreign subsidiary’s income statement balances at the average rate prevailing during the period. The Company records the resulting translation adjustment in accumulated other comprehensive loss, a component of shareholders’ equity. Since the undistributed earnings of the Company’s foreign subsidiary are considered to be indefinitely reinvested, no taxes were provided for on currency translation adjustments arising from converting the investment denominated in a foreign currency to U.S. dollars. Gains and losses related to transactions denominated in a currency other than the subsidiary’s local currency and short-term intercompany accounts are included in other income (expense) in the condensed consolidated statements of income.

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Fair Value Measurements

The Company’s valuation techniques are based on maximizing observable inputs and minimizing the use of unobservable inputs when measuring fair value. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect the Company’s market assumptions. The inputs are then classified into the following hierarchy: (1) Level 1 Inputs—quoted prices in active markets for identical assets and liabilities; (2) Level 2 Inputs—observable market-based inputs other than Level 1 inputs, such as quoted prices for similar assets or liabilities in active markets, quoted prices for similar or identical assets or liabilities in markets that are not active, or other inputs that are observable or can be corroborated by observable market data; and (3) Level 3 Inputs—unobservable inputs.

Commercial paper included in cash equivalents is valued at amortized cost, which approximates fair value due to its short-term nature. These are included as a Level 2 measurement in the table below.

The following details the Company’s financial assets and liabilities within the fair value hierarchy at September 30, 2016, and December 31, 2015:

Fair Values Measured on a Recurring Basis

	Level 1		Level 2		Level 3		Total
	(In thousands)
As of September 30, 2016
Money Market Funds	$	10,536	$	--	$	--	$	10,536
Commercial Paper		--		18,247		--		18,247
Total	$	10,536	$	18,247	$	--	$	28,783
As of December 31, 2015
Money Market Funds	$	8,954	$	--	$	--	$	8,954
Commercial Paper		--		30,872		--		30,872
Total	$	8,954	$	30,872	$	--	$	39,826

The Company’s long-term debt is recorded at historical cost. The following are the carrying amounts and estimated fair values, using a Level 2 discounted cash flow analysis based primarily on estimated current rates available for debt of the same remaining duration and adjusted for nonperformance and credit risk:

	September 30, 2016		December 31, 2015
	(In thousands)
Total carrying amounts of long-term debt	$	3,945	$	5,739
Estimated fair value of long-term debt	$	3,944	$	5,708

The Company believes that the carrying amounts of trade accounts receivable, accounts payable and accrued expenses approximate their fair value due to the short maturity of those instruments. All non-financial assets that are not recognized or disclosed at fair value in the financial statements on a recurring basis, which includes goodwill and non-financial long-lived assets, are measured at fair value in certain circumstances (for example, when there is evidence of impairment). As of September 30, 2016, and December 31, 2015, there was no indication of impairment related to the Company’s non-financial assets.

2. CONNECT

Customer-Connect LLC was formed in June 2013 to develop and commercialize the Connect programs. Connect programs provide healthcare organizations the technology to engage patients through real-time identification and management of individual patient needs, preferences, risks, and experiences.  The platform ensures that organizations have access to a longitudinal view of the patient to more effectively manage patient engagement across the continuum of care.

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As of December 31, 2015, the Company owned approximately 89% of Customer-Connect LLC and Illuminate Health, LLC owned 11%. Under the amended Customer-Connect LLC operating agreement, NRC had the option to acquire additional equity units from Illuminate Health when new annual recurring contract value reached targeted levels. On March 7, 2016, NRC elected to exercise its first option to acquire one-third of the outstanding non-controlling interest for $1.0 million. Subsequently, on March 28, 2016, NRC and Illuminate Health reached an agreement whereby NRC acquired the remaining interest held by Illuminate Health for $1.0 million. Following these transactions, Customer-Connect LLC was a wholly owned subsidiary of NRC. Since the Company previously consolidated Customer-Connect LLC, the transaction was accounted for as an equity transaction, resulting in a reduction to additional paid-in capital. The acquisition of the remaining interest resulted in differences between the book and tax basis of Customer-Connect LLC’s assets. As a result, the Company recorded deferred tax assets of $1.7 million, with a corresponding increase to additional paid-in capital during the nine month period ended September 30, 2016.   On June 30, 2016, Customer-Connect LLC was dissolved.

3. INCOME TAXES

The effective tax rate for the three-month period ended September 30, 2016 decreased to 35.3% compared to 36.2% for the same period in 2015. The effective tax rate for the nine-month period ended September 30, 2016 decreased to 33.8% compared to 37.2% for the same period in 2015. Income tax expense for the three and nine-month periods ending September 30, 2016 was reduced by $38,000 and $447,000, respectively, for the excess tax benefit from the exercise of stock options, vesting of restricted stock, and dividends paid to non-vested shareholders, as a result of the prospective adoption of Accounting Standards Update (“ASU”) 2016-09, Compensation – Stock Compensation (Topic 718) Improvements to Employee Share-Based Payment Accounting (“ASU 2016-09”). The decrease in the effective tax rate for the nine-month period ending September 30, 2016 was mainly due to the establishment of a $300,000 capital loss valuation allowance due to the write-off of a purchase option in 2015, the adoption of ASU 2016-09 which reduced tax expense by $447,000, and United States federal tax examination adjustments, net of interest and penalties, and state tax return adjustments decreasing tax expense by $105,000 in 2016. The United States federal tax examination for the tax year ended December 31, 2013 was completed in the three-month period ended March 31, 2016.

The unrecognized tax benefit as of September 30, 2016 was $414,000, excluding interest of $4,000 and penalties of $7,000. Of this amount, $108,000 represents the net unrecognized tax benefits that, if recognized, would favorably impact the effective income tax rate. The remaining $306,000 at September 30, 2016 would have no impact on the effective tax rate, if recognized.   The Company accrues interest and penalties related to uncertain tax position in the statements of income as income tax expense.

4. NOTES PAYABLE

The Company’s term note is payable in 60 monthly installments of $212,468. Borrowings under the term note bears interest at an annual rate of 3.12%. The outstanding balance of the term note at September 30, 2016 was $3.9 million.

The Company also has a revolving credit note that was renewed in June 2016 to extend the term to June 30, 2017.The maximum aggregate amount available under the revolving credit note is $6.5 million, subject to a borrowing base equal to 75.0% of the Company’s eligible accounts receivable. Borrowings under the revolving credit note bear interest at a variable annual rate, with three rate options at the discretion of management as follows: (1) 2.5% plus the daily reset one-month London Interbank Offered Rate (“LIBOR”) or (2) 2.2% plus the one-, two- or three- month LIBOR rate, or (3) the bank’s one-, two, three, six, or twelve month Money Market Loan Rate. As of September 30, 2016 the revolving credit note did not have a balance. According to the borrowing base requirements, the Company had the capacity to borrow $6.5 million as of September 30, 2016.

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The term note and revolving credit note are secured by certain of the Company’s assets, including the Company’s land, building, trade accounts receivable and intangible assets. The term note and revolving credit note contain various restrictions and covenants applicable to the Company, including requirements that the Company maintain certain financial ratios at prescribed levels and restrictions on the ability of the Company to consolidate or merge, create liens, incur additional indebtedness or dispose of assets. As of September 30, 2016, the Company was in compliance with its financial covenants.

5. SHARE-BASED COMPENSATION

The Company measures and recognizes compensation expense for all share-based payments based on the grant-date fair value of those awards. All of the Company’s existing stock option awards and unvested stock awards have been determined to be equity-classified awards.

The Company’s 2001 Equity Incentive Plan provided for the granting of stock options, stock appreciation rights, restricted stock, performance shares and other share-based awards and benefits up to an aggregate of 1,800,000 class A and 300,000 class B shares of the Company’s common stock. Stock options granted could have been either nonqualified or incentive stock options. Stock options vest over one to five years following the date of grant and option terms are generally five to ten years following the date of grant.

The Company’s 2004 Non-Employee Director Stock Plan, as amended (the “2004 Director Plan”), is a nonqualified plan that provides for the granting of options with respect to 3,000,000 class A and 500,000 class B shares of the Company’s common stock. The 2004 Director Plan provides for grants of nonqualified stock options to each director of the Company who is not employed by the Company. On the date of each annual meeting of shareholders of the Company, options to purchase 36,000 class A shares and 6,000 class B shares of the Company’s common stock are granted to directors that are re-elected or retained as a director at such meeting. Stock options vest one year following the date of grant and option terms are generally ten years following the date of grant, or three years in the case of termination of the outside director’s service.

The Company’s 2006 Equity Incentive Plan provides for the granting of stock options, stock appreciation rights, restricted stock, performance shares and other share-based awards and benefits up to an aggregate of 1,800,000 class A and 300,000 class B shares of the Company’s common stock. Stock options granted may be either incentive stock options or nonqualified stock options. Vesting terms vary with each grant and option terms are generally five to ten years following the date of grant.

The Company granted options to purchase 315,620 shares of the Company’s class A common stock and 52,603 shares of the class B common stock during the nine-month period ended September 30, 2016. Options to purchase shares of common stock were granted with exercise prices equal to the fair value of the common stock on the date of grant. The fair value of the stock options granted was estimated using a Black-Scholes valuation model with the following assumptions:

	2016						2015
	Class A			Class B			Class A			Class B
Expected dividend yield at date of grant	2.96	to	3.02%	6.67	to	8.12%	2.14	to	2.57%	5.29	to	5.72%
Expected stock price volatility	31.33	to	34.61%	27.64	to	31.77%	30.86	to	34.87%	29.96	to	33.94%
Risk-free interest rate	1.36	to	2.12%	1.36	to	2.12%	1.55	to	1.78%	1.55	to	1.78%
Expected life of options (in years)	6	to	8	6	to	8	5	to	7	5	to	7

The risk-free interest rate assumptions were based on the U.S. Treasury yield curve in effect at the time of the grant. The expected volatility was based on historical monthly price changes of the Company’s common stock based on the expected life of the options at the date of grant. The expected life of options is the average number of years the Company estimates that options will be outstanding. The Company considers groups of associates that have similar historical exercise behavior separately for valuation purposes.

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The following table summarizes stock option activity under the Company’s 2001 and 2006 Equity Incentive Plans and the 2004 Director Plan for the nine months ended September 30, 2016:

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value (In thousands)
Class A
Outstanding at December 31, 2015		1,485,738		$	11.65
Granted		315,620		$	14.64
Exercised		(52,383	)	$	6.59			$	459
Forfeited		(31,146	)	$	12.47
Outstanding at September 30, 2016		1,717,829		$	12.33		6.14	$	6,913
Exercisable at September 30, 2016		1,214,793		$	11.54		5.09	$	5,860
Class B
Outstanding at December 31, 2015		240,673		$	26.31
Granted		52,603		$	36.16
Exercised		(35,534	)	$	16.88			$	632
Forfeited		(5,191	)	$	24.08
Outstanding at September 30, 2016		252,551		$	29.73		6.59	$	1,722
Exercisable at September 30, 2016		169,659		$	27.67		5.56	$	1,539

The following table summarizes information regarding unvested stock granted to associates under the 2006 Equity Incentive Plan for the nine months ended September 30, 2016:

	Class A Shares Outstanding			Class A Weighted Average Grant Date Fair Value Per Share		Class B Shares Outstanding			Class B Weighted Average Grant Date Fair Value Per Share
Outstanding at December 31, 2015		183,814		$	12.78		30,635		$	36.93
Granted		20,578		$	15.23		3,430		$	34.00
Vested		(20,892	)	$	5.38		(3,482	)	$	32.31
Forfeited		--			--		--			--
Outstanding at September 30, 2016		183,500		$	13.89		30,583		$	37.13

As of September 30, 2016, the total unrecognized compensation cost related to unvested stock awards was approximately $2.1 million and is expected to be recognized over a weighted average period of 3.15 years.

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6. GOODWILL AND OTHER INTANGIBLE ASSETS

The following represents a summary of changes in the Company’s carrying amount of goodwill for the nine months ended September 30, 2016:

	(In thousands)
Balance as of December 31, 2015	$	57,792
Foreign currency translation		121
Balance as of September 30, 2016	$	57,913

Intangible assets consisted of the following:

	September 30, 2016			December 31, 2015
	(In thousands)
Non-amortizing other intangible assets:
Trade name	$	1,191		$	1,191
Amortizing other intangible assets:
Customer related		9,336			9,323
Technology		1,110			1,110
Trade name		1,572			1,572
Total other intangible assets		13,209			13,196
Accumulated amortization		(9,938	)		(9,418	)
Other intangible assets, net	$	3,271		$	3,778

7. PROPERTY AND EQUIPMENT

	September 30, 2016			December 31, 2015
	(In thousands)
Property and equipment	$	37,816		$	34,591
Accumulated depreciation		(26,157	)		(23,466	)
Property and equipment, net	$	11,659		$	11,125

8. EARNINGS PER SHARE

Net income per share of class A common stock and class B common stock is computed using the two-class method. Basic net income per share is computed by allocating undistributed earnings to common shares and using the weighted-average number of common shares outstanding during the period.

Diluted net income per share is computed using the weighted-average number of common shares and, if dilutive, the potential common shares outstanding during the period. Potential common shares consist of the incremental common shares issuable upon the exercise of stock options and vesting of restricted stock. The dilutive effect of outstanding stock options is reflected in diluted earnings per share by application of the treasury stock method.

The liquidation rights and the rights upon the consummation of an extraordinary transaction are the same for the holders of class A common stock and class B common stock. Other than share distributions and liquidation rights, the amount of any dividend or other distribution payable on each share of class A common stock will be equal to one-sixth (1/6^th) of the amount of any such dividend or other distribution payable on each share of class B common stock. As a result, the undistributed earnings for each period are allocated based on the contractual participation rights of the class A and class B common stock as if the earnings for the period had been distributed.

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The Company excluded 508,230 and 736,350 shares of class A common stock options for the three-month periods ended September 30, 2016 and 2015, respectively, and 118,830 and 66,227 shares of class B common stock options for the three-month periods ended September 30, 2016 and 2015, respectively, from the diluted net income per share computation because the exercise or grant price exceeded the fair market value of the common stock on such date.

	For the Three Months Ended September 30, 2016						For the Three Months Ended September 30, 2015
	Class A Common Stock			Class B Common Stock			Class A Common Stock			Class B Common Stock
	(In thousands, except per share data)
Numerator for net income per share - basic:
Net income	$	2,345		$	2,384		$	2,060		$	2,078
Allocation of distributed and undistributed income to unvested restricted stock shareholders		(21	)		(21	)		(14	)		(15	)
Net income attributable to common shareholders	$	2,324		$	2,363		$	2,046		$	2,064
Denominator for net income per share - basic:
Weighted average common shares outstanding - basic		20,716			3,511			20,726			3,478
Net income per share – basic	$	0.11		$	0.67		$	0.10		$	0.59
Numerator for net income per share - diluted:
Net income attributable to common shareholders for basic computation	$	2,324		$	2,363		$	2,046		$	2,064
Denominator for net income per share - diluted:
Weighted average common shares outstanding - basic		20,716			3,511			20,726			3,478
Weighted average effect of dilutive securities – stock options		352			45			211			43
Denominator for diluted earnings per share – adjusted weighted average shares		21,068			3,556			20,937			3,521
Net income per share – diluted	$	0.11		$	0.66		$	0.10		$	0.59

The Company excluded 710,420 and 535,474 shares of class A common stock options for the nine-month periods ended September 30, 2016 and 2015, respectively, and 104,157 and 55,801 shares of class B common stock options for the nine-month periods ended September 30, 2016 and 2015, respectively, from the diluted net income per share computation because the exercise or grant price exceeded the fair market value of the common stock on such date.

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	For the Nine Months Ended September 30, 2016						For the Nine Months Ended September 30, 2015
	Class A Common Stock			Class B Common Stock			Class A Common Stock			Class B Common Stock
	(In thousands, except per share data)
Numerator for net income per share - basic:
Net income	$	7,339		$	7,454		$	5,825		$	5,858
Allocation of distributed and undistributed income to unvested restricted stock shareholders		(64	)		(64	)		(41	)		(41	)
Net income attributable to common shareholders	$	7,275		$	7,390		$	5,784		$	5,817
Denominator for net income per share - basic:
Weighted average common shares outstanding - basic		20,712			3,503			20,769			3,478
Net income per share – basic	$	0.35		$	2.11		$	0.28		$	1.67
Numerator for net income per share - diluted:
Net income attributable to common shareholders for basic computation	$	7,275		$	7,390		$	5,784		$	5,817
Denominator for net income per share - diluted:
Weighted average common shares outstanding - basic		20,712			3,503			20,769			3,478
Weighted average effect of dilutive securities – stock options		305			54			233			44
Denominator for diluted earnings per share – adjusted weighted average shares		21,017			3,557			21,002			3,522
Net income per share – diluted	$	0.35		$	2.08		$	0.28		$	1.65

9. RELATED PARTY TRANSACTIONS     

A board member of the Company serves as an officer of Ameritas Life Insurance Corp. (“Ameritas”). In connection with the Company’s regular assessment of its insurance-based associate benefits, which is conducted by an independent insurance broker and the costs associated therewith, the Company purchases dental and vision insurance for certain of its associates from Ameritas. The total value of these purchases was $59,000 and $58,000 for the three-month periods ended September 30, 2016 and 2015, respectively, and $174,000 and $169,000 for the nine-month periods ended September 30, 2016 and 2015, respectively.

10. RECENT ACCOUNTING PRONOUNCEMENTS

In February 2015, the FASB issued ASU 2015-02, Consolidation (Topic 810): Amendments to the Consolidation Analysis (“ASU 2015-02”), which requires reporting entities to reevaluate whether certain legal entities should be consolidated under the revised consolidation model. This ASU modifies the evaluation of whether limited partnerships and similar legal entities are variable interest entities (VIEs), eliminates the presumption that a general partner should consolidate a limited partnership, and affects the consolidation analysis of reporting entities that are involved with VIEs, especially those that have fee arrangements and related party relationships. The Company’s adoption of the standard effective January 1, 2016 did not significantly impact its consolidated financial statements.

In April 2015, the FASB issued ASU 2015-05, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Fees Paid in a Cloud Computing Arrangement ("ASU 2015-05"). The amendments in this update provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the update specifies that the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. The update further specifies that the customer should account for a cloud computing arrangement as a service contract if the arrangement does not include a software license. The Company prospectively adopted ASU 2015-05 effective January 1, 2016. Based on the ability and feasibility for the Company to download software in its cloud computing arrangements it entered in 2016, all are accounted for as service contracts, which are expensed to direct expenses or selling, general and administrative expenses during the service period.

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In November 2015, the FASB issued ASU 2015-17, Balance Sheet Classification of Deferred Taxes (“ASU 2015-17”). ASU 2015-17 amends the current requirement for organizations to present deferred tax liabilities and assets as current and noncurrent in a classified balance sheet. Instead, organizations will now be required to classify all deferred tax assets and liabilities as noncurrent. The current requirement that deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single amount is not affected by the amendments in this update. The Company adopted ASU 2015-17 retrospectively effective January 1, 2016 and reclassified $1.1 million of current deferred tax assets to noncurrent, which was netted with deferred tax liabilities on the December 31, 2015 consolidated balance sheet.

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”).  ASU 2014-09 requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in accounting principles generally accepted in the United States when it becomes effective. The standard is effective for annual and interim reporting periods in fiscal years beginning after December 15, 2017, with early adoption allowed for years beginning after December 15, 2016. An entity may choose to adopt this ASU either retrospectively or through a cumulative effect adjustment as of the start of the first period for which it applies the standard.  The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements and expects to adopt the guidance through the retrospective transition method. We are in the process of developing and testing changes to our processes and systems. The Company currently expects the most significant changes to result from deferring commissions and recognizing the expense over the estimated life of the client relationship rather than expensing as incurred, which is the Company’s current practice, and estimating variable consideration at the outset of the contract. 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). This ASU requires lessees to recognize a lease liability and a right-to-use asset for all leases, including operating leases, with a term greater than twelve months on its balance sheet. This ASU is effective in fiscal years beginning after December 15, 2018, with early adoption permitted, and requires a modified retrospective transition method. The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements.

In March 2016, the FASB issued ASU 2016-09. ASU 2016-09 requires excess tax benefits and tax deficiencies to be recorded in the income statement when the awards vest or are settled. In addition, cash flows related to excess tax benefits are no longer separately classified as a financing activity apart from other income tax cash flows. The Company elected to early adopt the new guidance in the second quarter of 2016 on a prospective basis which required us to reflect any adjustments as of January 1, 2016, the beginning of the annual period that includes the interim period of adoption. The primary impact of adoption was the recognition of excess tax benefits in our provision for income taxes rather than paid-in capital for all periods of 2016. As a result, excess tax benefits of $333,000 recorded to additional paid-in capital in the first quarter of 2016 have been reclassified to income tax expense in the nine months ended September 30, 2016. Additionally, as required by ASU 2016-09, when calculating diluted earnings per share, excess tax benefits were excluded from the calculation of assumed proceeds since such amounts are recognized in the income statement. The Company applied the cash flow presentation requirements for cash flows related to excess tax benefits prospectively, and the 2015 statement of cash flows was not adjusted. ASU 2016-09 also allows an entity to elect as an accounting policy either to estimate the total number of awards for which the requisite service period will not be rendered or to account for forfeitures for service based awards as they occur. The Company has elected to account for forfeitures as they occur. Adoption of the new standard resulted in the recognition of excess tax benefits in our provision for income taxes rather than additional paid-in capital of $38,000 and $447,000 for the three and nine month periods ended September 30, 2016, respectively.

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In June 2016, the FASB issued ASU 2016-13, Financial Instruments – Credit Losses (Topic 326):  Measurement of Credit Losses on Financial Instruments.  This ASU will require the measurement of all expected credit losses for financial assets, including trade receivables, held at the reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. The guidance is effective for annual reporting periods beginning after December 15, 2019 and interim periods within those fiscal years. The Company believes its adoption will not significantly impact the Company’s results of operations and financial position.

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230) Classification of Certain Cash Receipts and Cash Payments which eliminates the diversity in practice related to eight cash flow classification issues.  This ASU is effective for the Company on January 1, 2018 with early adoption permitted.  The Company believes its adoption will not significantly impact the Company’s results of operations and financial position.

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ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The Company is a leading provider of analytics and insights that facilitate measurement and improvement of the patient and employee experience while also increasing patient engagement and loyalty for healthcare providers, payers and other healthcare organizations. The Company’s solutions enable its clients to provide customer-centric healthcare through understanding the voice of the customer to improve patient experience, engagement and loyalty, while also facilitating regulatory compliance and the shift to population-based health management for its clients. The Company’s ability to measure what matters most and systematically capture, analyze and deliver to its clients self-reported information from patients, families and consumers is critical in today’s healthcare market. NRC believes that access to and analysis of its extensive consumer-driven information is becoming more valuable as healthcare providers increasingly need to more deeply understand and engage patients and consumers in an effort towards effective population-based health management.

The Company’s portfolio of subscription-based solutions provide actionable information and analysis to healthcare organizations and payers across a range of mission-critical, constituent-related elements, including patient experience and satisfaction, community population health risks, workforce engagement, community perceptions, physician engagement and transparency. NRC partners with clients across the continuum of healthcare services. The Company’s clients range from acute care hospitals and post-acute providers, such as home health, long-term care and hospice, to numerous payer organizations. The Company believes this cross-continuum positioning is a unique and an increasingly important capability as evolving payment models drive healthcare providers and payers towards more collaborative and integrated healthcare systems.

Results of Operations

The following table sets forth for the periods indicated, select financial information derived from the Company’s condensed consolidated financial statements expressed as a percentage of total revenue. The trends illustrated may not necessarily be indicative of future results. The discussion that follows the table should be read in conjunction with the condensed consolidated financial statements.

	Three months ended						Nine months ended
	September 30,						September 30,
	2016			2015			2016			2015
Revenue:		100.0	%		100.0	%		100.0	%		100.0	%
Operating expenses:
Direct		42.4			43.6			41.6			43.7
Selling, general and administrative		26.4			26.2			26.9			27.5
Depreciation and amortization		4.0			4.2			3.9			4.1
Total operating expenses		72.8			74.0			72.4			75.3
Operating income		27.2	%		26.0	%		27.6	%		24.7	%

Three Months Ended September 30, 2016, Compared to Three Months Ended September 30, 2015

Revenue. Revenue for the three-month period ended September 30, 2016, increased 7.1% to $27.0 million, compared to $25.2 million in the three-month period ended September 30, 2015. The increase was due to new customer sales, as well as increases in sales to the existing client base.

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Direct expenses. Direct expenses increased 4.2% to $11.5 million for the three-month period ended September 30, 2016, compared to $11.0 million in the same period during 2015. This was mainly due to an increase in fixed expenses of $477,000 partially offset by a decrease in variable costs of $16,000. Fixed expenses increased primarily as a result of increased salary and benefit costs in the customer service area. Variable costs decreased due to a reduction in postage fees and changes in survey methodologies. Direct expenses decreased as a percentage of revenue to 42.4% in the three-month period ended September 30, 2016, compared to 43.6% during the same period of 2015 as expenses increased by 4.2% while revenue for the same period increased by 7.1%.

Selling, general and administrative expenses. Selling, general and administrative expenses increased 7.8% to $7.1 million for the three-month period ended September 30, 2016, compared to $6.6 million for the same period in 2015, as a result of increased salary and benefit costs of $220,000 and increased marketing expenses of $239,000. Selling, general, and administrative expenses increased as a percentage of revenue to 26.4% for the three-month period ended September 30, 2016, from 26.2% for the same period in 2015 as expenses increased 7.8% while revenue for the same period increased by 7.1%.

Depreciation and amortization. Depreciation and amortization expenses remained at $1.1 million for the three-month periods ended September 30, 2016 and 2015 primarily due to increased depreciation and amortization from increased computer software investments and computer software license expense being included in depreciation and amortization in 2016, resulting from the adoption of ASU 2015-05. These increases were offset by decreased amortization as a result of the sale of the clinical workflow product of the former Predictive Analytics operating segment in 2015 and other intangibles becoming fully amortized. Depreciation and amortization expenses as a percentage of revenue was 4.0% for the three-month period ended September 30, 2016, and 4.2% for the same period in 2015.

Provision for income taxes. Provision for income taxes was $2.6 million (35.3% effective tax rate) for the three-month period ended September 30, 2016, compared to $2.3 million (36.2% effective tax rate) for the same period in 2015. The effective tax rate for the three-month period ended September 30, 2016, was lower than the rate in the same period of 2015 mainly due to lower state tax expenses of $57,000 and a $38,000 reduction of income taxes for the excess tax benefit from the exercise of stock options and dividends paid to non-vested shareholders in the three-month period ended September 30, 2016.

Nine Months Ended September 30, 2016, Compared to Nine Months Ended September 30, 2015

Revenue. Revenue for the nine-month period ended September 30, 2016, increased 6.6% to $81.0 million, compared to $76.0 million in the nine-month period ended September 30, 2015. The increase was due to new customer sales, as well as increases in sales to the existing client base.

Direct expenses. Direct expenses increased 1.5% to $33.7 million for the nine-month period ended September 30, 2016, compared to $33.2 million in the same period during 2015. Variable expenses increased $34,000 due to increased contracted survey costs, partially offset by decreased postage and internal labor costs due to a reduction in postage fees and changes in survey methodologies. Fixed expenses increased $462,000 as a result of higher salary and benefit costs in the customer service area, increased travel expenses and increased software license amortization. Direct expenses decreased as a percentage of revenue to 41.6% in the nine-month period ended September 30, 2016, compared to 43.7% during the same period of 2015 as expenses increased by 1.5% while revenue for the same period increased by 6.6%.

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Selling, general and administrative expenses. Selling, general and administrative expenses increased 4.2% to $21.8 million for the nine-month period ended September 30, 2016, compared to $20.9 million for the same period in 2015 primarily due to increased salary and benefits of $1.1 million mainly from increased incentives and share based compensation expense, increased marketing expenses of $514,000 and higher bad debt expense of $118,000. These were partially offset by decreased legal and accounting costs of $469,000, less repairs and maintenance on the Company’s headquarters building of $241,000, and less computer equipment supplies and software license fees of $169,000. Legal and accounting costs decreased by $469,000 primarily due to a purchase option write off of $657,000 in 2015, partially offset by SEC registration fees expensed in 2016 of $177,000. Selling, general, and administrative expenses decreased as a percentage of revenue to 26.9% for the nine-month period ended September 30, 2016, from 27.5% for the same period in 2015 as expenses increased by 4.2% while revenue increased by 6.6% during the same period.

Depreciation and amortization. Depreciation and amortization expenses remained at $3.1 million for the nine-month periods ended September 30, 2016 and 2015 primarily due to increased depreciation and amortization from increased computer software investments and computer software license expense being included in depreciation and amortization in 2016, resulting from the adoption of ASU 2015-05. These increases were offset by decreased amortization as a result of the sale of the clinical workflow product of the former Predictive Analytics operating segment in 2015 and other intangibles becoming fully amortized. Depreciation and amortization expenses as a percentage of revenue decreased to 3.9% for the nine-month period ended September 30, 2016, from 4.1% during the same period in 2015.

Provision for income taxes. Provision for income taxes was $7.6 million (33.8% effective tax rate) for the nine-month period ended September 30, 2016, compared to $6.9 million (37.2% effective tax rate) for the same period in 2015. The decrease in the effective tax rate was mainly due to the establishment of a $300,000 capital loss valuation allowance due to the write-off of a purchase option in 2015, the adoption of ASU 2016-09 which reduced tax expense by $447,000, and United States federal tax examination adjustments, net of interest and penalties, and state tax return adjustments decreasing tax expense by $105,000 in 2016.

Liquidity and Capital Resources

The Company believes that its existing sources of liquidity, including cash and cash equivalents, borrowing availability, and operating cash flows will be sufficient to meet its projected capital and debt maturity needs and dividend policy for the foreseeable future.

On March 7, 2016, the Company elected to exercise its first option to acquire one-third of the outstanding non-controlling interest of Customer-Connect LLC for $1.0 million. Subsequently, on March 28, 2016, an agreement was reached with Illuminate Health whereby the Company acquired the remaining interest held by Illuminate Health for $1,000,000. As of March 31, 2016, the Company owned 100% of Customer-Connect LLC and dissolved this subsidiary on June 30, 2016.

The Company had cash and cash equivalents of $28.9 million at September 30, 2016, of which $10.7 million was held in Canada. All of the amounts held in Canada are intended to be indefinitely reinvested in foreign operations. The amounts held outside of the U.S. are eligible for repatriation, but under current law, would be subject to U.S. federal income taxes, less applicable foreign tax credits. The Company estimated at December 31, 2015, that an additional tax liability of $534,000 would become due if repatriation of undistributed earnings would occur.

Working Capital

The Company had a working capital balance of $14.8 million as of September 30, 2016, compared to a working capital balance of $10.9 million as of December 31, 2015. The change was primarily due to decreases in dividends payable of $15.1 million and income taxes payable of $622,000, and increases in trade accounts receivable of $4.3 million. This was partially offset by decreases in cash and cash equivalents of $13.3 million and increases in deferred revenue of $2.6 million. Dividends payable and cash and cash equivalents changed mainly due to the payment of $18.4 million in dividends in 2016 that were declared in 2015. Trade accounts receivable increased due to the timing of billings and collections on new and renewal contracts. Income tax payables changed due to the timing of income tax payments. The Company’s working capital is significantly impacted by its large deferred revenue balances which will vary based on the timing and frequency of billings on annual agreements. The current deferred revenue balances as of September 30, 2016 and December 31, 2015 were $17.4 million and $14.8 million, respectively.

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The deferred revenue balance is primarily due to timing of initial billings on new and renewal contracts. The Company typically invoices clients for services before they have been completed. Billed amounts are recorded as billings in excess of revenue earned, or deferred revenue, on the Company’s condensed consolidated financial statements, and are recognized as income when earned. In addition, when work is performed in advance of billing, the Company records this work as revenue earned in excess of billings, or unbilled revenue. Substantially all deferred revenue and all unbilled revenue will be earned and billed respectively, within 12 months of when the respective period ends.

Cash Flow Analysis

A summary of operating, investing, and financing activities is shown in the following table:

	Nine Months Ended September 30,
	2016			2015
	(In thousands)
Provided by operating activities	$	18,019		$	14,776
Used in investing activities		(3,066	)		(2,207	)
Used in financing activities		(28,704	)		(13,836	)
Effect of exchange rate change on cash		484			(1,195	)
Net decrease in cash and cash equivalents		(13,267	)		(2,462	)
Cash and cash equivalents at end of period	$	28,878		$	37,580

Cash Flows from Operating Activities

Cash flows from operating activities consist of net income adjusted for non-cash items such as depreciation and amortization, deferred taxes, share-based compensation and related taxes, and the effect of working capital changes.

Net cash provided by operating activities was $18.0 million for the nine months ended September 30, 2016, which included net income of $14.8 million, plus non-cash charges (benefits) for deferred tax expense, depreciation and amortization, provision for uncertain tax positions and non-cash stock compensation totaling $5.6 million. Changes in working capital decreased 2016 cash flows from operating activities by $2.3 million, primarily due to increases in trade accounts receivable and prepaids and a decrease in income taxes payable, net of increases in deferred revenue due to the timing of billing, collections and revenue recognition on new or renewal contracts. The Company adopted ASU 2016-09 in 2016 prospectively and did not retrospectively adjust prior periods. Therefore, the excess tax benefit of share-based compensation is included in cash flows from operating activities in 2016 and from financing activities in 2015.

Net cash provided by operating activities was $14.8 million for the nine months ended September 30, 2015, which included net income of $11.7 million, plus non-cash charges (benefits) for deferred tax expense, depreciation and amortization, purchase option write-off, provision for uncertain tax positions and non-cash stock compensation totaling $4.2 million. Changes in working capital decreased 2015 cash flows from operating activities by $1.1 million, primarily due to increases in trade accounts receivable, net of increases in deferred revenue due to the timing of billing, collections and revenue recognition on new or renewal contracts.

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Net cash provided by operating activities increased $3.2 million for the nine months ended September 30, 2016 compared to the nine months ended September 30, 2015. The increase was mainly due to an increase in net income of $3.1 million. Net cash provided by operating activities also increased by $1.4 million from non-cash charges, primarily attributable to increased share-based compensation. These increases were partially offset by a decrease of $1.2 million from changes in working capital, primarily attributable to a decrease in the change in accrued expenses, wages bonuses and profit sharing.

Cash Flows from Investing Activities

Net cash of $3.1 million and $2.2 million was used for investing activities in the nine months ended September 30, 2016 and 2015, respectively, for purchases of property and equipment.

Cash Flows from Financing Activities

Net cash used in financing activities was $28.7 million in the nine months ended September 30, 2016. The exercise of stock options provided cash of $491,000. Cash was used to pay payroll taxes on vested restricted shares of $147,000, to pay capital lease obligations of $73,000, to repay borrowings under the term note totaling $1.8 million, to pay dividends on common stock of $25.2 million, and to pay $2.0 million for Customer-Connect LLC non-controlling interests.

Net cash used in financing activities was $13.8 million in the nine months ended September 30, 2015. The excess tax benefit of share-based compensation provided cash of $107,000. Cash was used to pay payroll taxes on vested restricted shares of $92,000, to pay capital lease obligations of $148,000, to repay borrowings under the term note totaling $1.7 million, to pay dividends on common stock of $7.5 million, to pay $2.8 million for Customer-Connect LLC interests and for the purchase of treasury stock of $1.6 million.

The effect of changes in foreign exchange rates increased cash and cash equivalents by $484,000 in the nine months ended September 30, 2016 and decreased cash and cash equivalents by $1.2 million for the nine months ended September 30, 2015.

Capital Expenditures

Cash paid for capital expenditures was $3.1 million for the nine-month period ended September 30, 2016. These expenditures consisted mainly of computer software classified in property and equipment. The Company expects similar capital expenditure purchases for the remainder of 2016 consisting primarily of computer software and hardware and other equipment to be funded through cash generated from operations.

Debt and Equity

The Company’s term note is payable in 60 monthly installments of $212,468. Borrowings under the term note bears interest at an annual rate of 3.12%. The outstanding balance of the term note at September 30, 2016 was $3.9 million.

The Company also has a revolving credit note that was renewed in June 2016 to extend the term to June 30, 2017. This revolving credit note provides for the maximum aggregate borrowings of $6.5 million, subject to a borrowing base equal to 75.0% of the Company’s eligible accounts receivable. Borrowings under the revolving credit note bear interest at a variable annual rate, with three rate options at the discretion of management as follows: (1) 2.5% plus the daily reset one-month LIBOR rate, or (2) 2.2% plus the one-, two-, or three-month LIBOR rate, or (3) the bank’s one-, two-, three-, six- or twelve-month Money Market Loan Rate. As of September 30, 2016, and throughout the first nine months of 2016, the revolving credit note did not have a balance. According to the borrowing base requirements, the Company had the capacity to borrow $6.5 million as of September 30, 2016.

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The term note and revolving credit note are secured by certain of the Company’s assets, including the Company’s land, building, trade accounts receivable and intangible assets. The term note and revolving credit note contain various restrictions and covenants applicable to the Company, including requirements that the Company maintain certain financial ratios at prescribed levels and restrictions on the ability of the Company to consolidate or merge, create liens, incur additional indebtedness or dispose of assets. As of September 30, 2016, the Company was in compliance with these restrictions and covenants.

The Company has capital leases for computer equipment, office equipment, and inserting equipment. The balance of the capital leases as of September 30, 2016 was $214,000.

Shareholders’ equity increased $7.0 million to $81.2 million at September 30, 2016, from $74.2 million at December 31, 2015. The increase was mainly due to net income of $14.8 million, changes in the cumulative translation adjustment of $680,000, share-based compensation of $1.5 million and $945,000 from the exercise of stock options. This was partially offset by dividends declared of $10.1 million, the acquisition of Customer-Connect LLC non-controlling interests of a net $252,000, and share repurchases of $601,000. The Customer-Connect LLC non-controlling interests net amounts consists of $2.0 million paid for the controlling interest, offset by the addition of a $1.7 million deferred tax asset from the purchase of these remaining interests, which resulted in an increase to additional paid-in capital.

Contractual Obligations

The Company had contractual obligations to make payments in the following amounts in the future as of September 30, 2016:

Contractual Obligations(1)	Total Payments		Remainder of 2016		One to Three Years		Three to Five Years		After Five Years
(In thousands)
Operating leases	$	1,585	$	65	$	1,101	$	419	$	--
Capital leases		232		18		157		51		6
Purchase obligations		--		--		--		--		--
Uncertain tax positions(2)		--		--		--		--		--
Long-term debt		4,050		637		3,413		--		--
Total	$	5,867	$	720	$	4,671	$	470	$	6

⁽¹⁾ Amounts are inclusive of interest payments, where applicable.

⁽²⁾ We have $418,000 in liabilities associated with uncertain tax positions. We are unable to reasonably estimate the expected cash settlement dates of these uncertain tax positions with certain taxing authorities.

Stock Repurchase Program

The Board of Directors of the Company authorized the repurchase of 2,250,000 class A and 375,000 class B shares of common stock in the open market or in privately negotiated transactions under a stock repurchase program that was originally approved in February 2006 and subsequently amended in May 2013. As of September 30, 2016 the remaining number of common stock shares that could be purchased under this authorization was 280,491 class A shares and 69,491 class B shares.

-23-

ITEM 3. Quantitative and Qualitative Disclosures about Market Risk

There are no material changes to the disclosures regarding the Company’s market risk exposures made in its Annual Report on Form 10-K for the year ended December 31, 2015.

ITEM 4 Controls and Procedures

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) as of the end of the period covered by this report, and has concluded that, as of the end of such period, the Company’s disclosure controls and procedures were effective.

There have been no changes in the Company’s internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934) that occurred during the quarter ended September 30, 2016, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

-24-

PART II – Other Information

ITEM 1A. Risk Factors

There have been no material changes to the risk factors relating to the Company set forth in Part I, Item 1A of its Annual Report on Form 10-K for the year ended December 31, 2015.

ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds

The Board of Directors of the Company authorized the repurchase of 2,250,000 class A and 375,000 class B shares of common stock in the open market or in privately negotiated transactions under a stock repurchase program that was originally approved in February 2006 and subsequently amended in May 2013. Unless terminated earlier by resolution of the Company’s Board of Directors, the repurchase program will expire when the Company has repurchased all shares authorized for repurchase thereunder. As of October 28, 2016, 1,969,509 shares of class A common stock and 305,509 shares of class B common stock have been repurchased under that authorization. No stock was repurchased under the program during the three-month period ended September 30, 2016.

ITEM 6. Exhibits

The exhibits listed in the accompanying index of exhibits are filed as part of this Quarterly Report on Form 10-Q.

-25-

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	NATIONAL RESEARCH CORPORATION
Date: November 4, 2016	By:	/s/ Michael D. Hays
		Michael D. Hays
		Chief Executive Officer (Principal Executive Officer)
Date: November 4, 2016	By:	/s/ Kevin R. Karas
		Kevin R. Karas
		Senior Vice President Finance, Treasurer, Secretary and
		Chief Financial Officer (Principal Financial and Accounting Officer)

-26-

NATIONAL RESEARCH CORPORATION

EXHIBIT INDEX TO QUARTERLY REPORT ON FORM 10-Q

For the Quarterly Period ended September 30, 2016

Exhibit

(31.1) Certification by the Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934.

(31.2) Certification by the Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934.

(32) Written Statement of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350.

(101)* Financial statements from the Quarterly Report on Form 10-Q of National Research Corporation for the quarter ended September 30, 2016, formatted in eXtensible Business Reporting Language (XBRL): (i) the Condensed Consolidated Balance Sheets, (ii) the Condensed Consolidated Statements of Income, (iii) the Condensed Consolidated Statements of Comprehensive Income, (iv) the Condensed Consolidated Statements of Cash Flows, (v) the Notes to Condensed Consolidated Financial Statements, and (vi) document and entity information.

* In accordance with Rule 406T of Regulation S-T, the information in these exhibits shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liability under that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.

 -27-

EX-31.1

Exhibit 31.1

Certification of Chief Executive Officer

Pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934

I, Michael D. Hays, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of National Research Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiary, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 4, 2016 /s/ Michael D. Hays  Michael D. Hays Chief Executive Officer

EX-31.2

Exhibit 31.2

Certification of Chief Financial Officer

Pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934

I, Kevin R. Karas, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of National Research Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiary, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 4, 2016 /s/ Kevin R. Karas  Kevin R. Karas Chief Financial Officer

EX-32

Exhibit 32

Certification Pursuant to 18 U.S.C. Section 1350
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the accompanying Quarterly Report on Form 10-Q of National Research Corporation (the “Company”) for the three-month period ended September 30, 2016 (the “Report”), I, Michael D. Hays, Chief Executive Officer of the Company, and I, Kevin R. Karas, Chief Financial Officer, certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, based on my knowledge, that:

1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

	/s/ Michael D. Hays
	Michael D. Hays
	Chief Executive Officer
	/s/ Kevin R. Karas
	Kevin R. Karas
	Chief Financial Officer
Date: November 4, 2016

A signed original of this written statement required by Section 906 has been provided to National Research Corporation and will be retained by National Research Corporation and furnished to the Securities and Exchange Commission or its staff upon request.

XML

Document And Entity Information - shares	9 Months Ended
	Sep. 30, 2016	Oct. 28, 2016
Common Class B [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding (in shares)		3,541,433
Common Class A [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding (in shares)		20,900,082
Entity Registrant Name	National Research Corporation
Entity Central Index Key	0000070487
Trading Symbol	nrci
Current Fiscal Year End Date	--12-31
Entity Filer Category	Accelerated Filer
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Document Type	10-Q
Document Period End Date	Sep. 30, 2016
Document Fiscal Year Focus	2016
Document Fiscal Period Focus	Q3
Amendment Flag	false

XML

Condensed Consolidated Balance Sheets (Current Period Unaudited) - USD ($)	Sep. 30, 2016	Dec. 31, 2015
Common Class A [Member]
Shareholders’ equity:
Common stock, value	$ 26,000	$ 26,000
Common Class B [Member]
Shareholders’ equity:
Common stock, value	4,000	4,000
Cash and cash equivalents	28,878,000	42,145,000
Trade accounts receivable, less allowance for doubtful accounts of $174 and $173 in 2016 and 2015, respectively	14,115,000	9,808,000
Unbilled revenue	1,301,000	1,435,000
Prepaid expenses	1,530,000	1,482,000
Income tax receivable	12,000	157,000
Other current assets	81,000	34,000
Total current assets	45,917,000	55,061,000
Property and equipment, net	11,659,000	11,125,000
Intangible assets, net	3,271,000	3,778,000
Goodwill	57,913,000	57,792,000
Other	541,000	293,000
Total assets	119,301,000	128,049,000
Current portion of notes payable	2,460,000	2,402,000
Accounts payable	705,000	614,000
Accrued wages, bonus and profit sharing	3,893,000	4,391,000
Accrued expenses	3,131,000	2,706,000
Current portion of capital lease obligations	82,000	74,000
Income taxes payable	79,000	701,000
Dividends payable	3,372,000	18,440,000
Deferred revenue	17,409,000	14,843,000
Total current liabilities	31,131,000	44,171,000
Notes payable, net of current portion	1,485,000	3,337,000
Deferred income taxes	4,901,000	5,744,000
Other long term liabilities	559,000	575,000
Total liabilities	38,076,000	53,827,000
Preferred stock, $0.01 par value; authorized 2,000,000 shares, none issued	0	0
Additional paid-in capital	46,345,000	44,103,000
Retained earnings	69,995,000	65,313,000
Accumulated other comprehensive loss	(2,315,000)	(2,995,000)
Treasury stock, at cost; 4,765,691 Class A shares, 768,944 Class B shares in 2016 and 4,744,644 Class A shares, 761,263 Class B shares in 2015	(32,830,000)	(32,229,000)
Total shareholders’ equity	81,225,000	74,222,000
Total liabilities and shareholders’ equity	$ 119,301,000	$ 128,049,000

XML

Condensed Consolidated Balance Sheets (Current Period Unaudited) (Parentheticals) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Common Class A [Member]
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized (in shares)	60,000,000	60,000,000
Common stock, shares issued (in shares)	25,665,773	25,592,812
Common stock, shares outstanding (in shares)	20,900,082	20,848,168
Treasury stock, shares (in shares)	4,765,691	4,744,644
Common Class B [Member]
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized (in shares)	80,000,000	80,000,000
Common stock, shares issued (in shares)	4,310,377	4,271,413
Common stock, shares outstanding (in shares)	3,541,433	3,510,150
Treasury stock, shares (in shares)	768,944	761,263
Allowance for doubtful accounts	$ 174	$ 173
Preferred stock, par value (in dollars per share)	$ 0.01	$ 0.01
Preferred stock, shares authorized (in shares)	2,000,000	2,000,000
Preferred stock, shares issued (in shares)	0	0

XML

Condensed Consolidated Statements of Income (Unaudited) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Common Class A [Member]
Other income (expense):
Net income	$ 2,345	$ 2,060	$ 7,339	$ 5,825
Basic Earnings Per Share:
Basic earnings per share (in dollars per share)	$ 0.11	$ 0.10	$ 0.35	$ 0.28
Diluted Earnings Per Share:
Diluted earnings per share (in dollars per share)	0.11	0.10	0.35	0.28
Dividends Per Share of Common Stock:
Dividends per share (in dollars per share)	$ 0.08	$ 0.06	$ 0.24	$ 0.18
Weighted average shares and share equivalents outstanding:
Weighted average shares and share equivalents outstanding, basic (in shares)	20,716	20,726	20,712	20,769
Weighted average shares and share equivalents outstanding, diluted (in shares)	21,068	20,937	21,017	21,002
Common Class B [Member]
Other income (expense):
Net income	$ 2,384	$ 2,078	$ 7,454	$ 5,858
Basic Earnings Per Share:
Basic earnings per share (in dollars per share)	$ 0.67	$ 0.59	$ 2.11	$ 1.67
Diluted Earnings Per Share:
Diluted earnings per share (in dollars per share)	0.66	0.59	2.08	1.65
Dividends Per Share of Common Stock:
Dividends per share (in dollars per share)	$ 0.48	$ 0.36	$ 1.44	$ 1.08
Weighted average shares and share equivalents outstanding:
Weighted average shares and share equivalents outstanding, basic (in shares)	3,511	3,478	3,503	3,478
Weighted average shares and share equivalents outstanding, diluted (in shares)	3,556	3,521	3,557	3,522
Revenue	$ 27,032	$ 25,244	$ 81,016	$ 75,979
Direct	11,468	11,006	33,741	33,246
Selling, general and administrative	7,139	6,620	21,766	20,883
Depreciation and amortization	1,086	1,070	3,146	3,109
Total operating expenses	19,693	18,696	58,653	57,238
Operating income	7,339	6,548	22,363	18,741
Interest income	12	14	34	46
Interest expense	(38)	(52)	(158)	(172)
Other, net	(4)	(25)	112	(22)
Total other income (expense)	(30)	(63)	(12)	(148)
Income before income taxes	7,309	6,485	22,351	18,593
Provision for income taxes	(2,580)	(2,346)	(7,558)	(6,910)
Net income	$ 4,729	$ 4,139	$ 14,793	$ 11,683

XML

Condensed Consolidated Statements of Comprehensive Income (Unaudited) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Net income	$ 4,729	$ 4,139	$ 14,793	$ 11,683
Other comprehensive income (loss):
Foreign currency translation adjustment	(198)	(1,028)	680	(1,797)
Other comprehensive income (loss)	(198)	(1,028)	680	(1,797)
Comprehensive Income	$ 4,531	$ 3,111	$ 15,473	$ 9,886

XML

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015
Cash flows from operating activities:
Net income	$ 14,793,000	$ 11,683,000
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	3,146,000	3,109,000
Deferred income taxes	905,000	(530,000)
Non-cash share-based compensation expense	1,548,000	925,000
Non-cash change in uncertain tax positions	(42,000)	36,000
Write off of purchase option		657,000
Net changes in assets and liabilities:
Trade accounts receivable	(4,197,000)	(5,101,000)
Unbilled revenue	141,000	35,000
Prepaid expenses	(315,000)	(279,000)
Accounts payable	73,000	247,000
Accrued expenses, wages, bonuses and profit sharing	(90,000)	1,010,000
Income taxes receivable and payable	(476,000)	53,000
Deferred revenue	2,533,000	2,931,000
Net cash provided by operating activities	18,019,000	14,776,000
Cash flows from investing activities:
Purchases of property and equipment	(3,066,000)	(2,207,000)
Net cash used in investing activities	(3,066,000)	(2,207,000)
Cash flows from financing activities:
Payments on notes payable	(1,795,000)	(1,740,000)
Payments on capital lease obligations	(73,000)	(148,000)
Proceeds from exercise of stock options	491,000
Common stock withheld for payroll tax on share based compensation	(147,000)	(92,000)
Cash paid for non-controlling interest	(2,000,000)	(2,789,000)
Excess tax benefit from share-based compensation		107,000
Purchase of treasury stock		(1,629,000)
Payment of dividends on common stock	(25,180,000)	(7,545,000)
Net cash used in financing activities	(28,704,000)	(13,836,000)
Effect of exchange rate changes on cash	484,000	(1,195,000)
Decrease in cash and cash equivalents	(13,267,000)	(2,462,000)
Cash and cash equivalents at beginning of period	42,145,000	40,042,000
Cash and cash equivalents at end of period	28,878,000	37,580,000
Supplemental disclosure of cash paid for:
Interest, net of capitalized amounts	152,000	162,000
Income taxes	$ 7,254,000	$ 7,339,000

XML

Note 1 - Basis of Consolidation and Presentation

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Organization, Consolidation and Presentation of Financial Statements Disclosure and Significant Accounting Policies [Text Block]

1. BASIS OF CONSOLIDATION AND PRESENTATION

The Company is a leading provider of analytics and insights that facilitate measurement and improvement of the patient and employee experience while also increasing patient engagement and loyalty for healthcare providers, payers and other healthcare organizations in the United States and Canada.

The Company’s six operating segments are aggregated into one reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the Financial Accounting Standards Board (“FASB”) guidance on segment disclosure.  The six operating segments are Experience, The Governance Institute, Market Insights, Reputation, National Research Corporation Canada and Connect (previously Customer-Connect LLC which was dissolved on June 30, 2016), each of which offer a portfolio of solutions to address specific market needs around growth, retention, engagement and thought leadership for healthcare organizations. 

The condensed consolidated balance sheet of the Company at December 31, 2015, was derived from the Company’s audited consolidated balance sheet as of that date. All other financial statements contained herein are unaudited and, in the opinion of management, include all adjustments (consisting only of normal recurring adjustments) the Company considers necessary for a fair presentation of financial position, results of operations and cash flows in accordance with accounting principles generally accepted in the United States.

Information and footnote disclosures included in financial statements prepared in accordance with accounting principles generally accepted in the United States have been condensed or omitted. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto that are included in the Company’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission (the “SEC”) on March 4, 2016.

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

The condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary, National Research Corporation Canada. Prior to becoming a wholly-owned subsidiary in March 2016, the accounts of Connect, then a variable interest entity for which NRC was deemed the primary beneficiary, were included in the condensed consolidated financial statements of the Company. On June 30, 2016, Customer-Connect LLC was dissolved. All significant intercompany transactions and balances have been eliminated.

The functional currency of the Company’s foreign subsidiary, National Research Corporation Canada, is the subsidiary’s local currency. The Company translates the assets and liabilities of its foreign subsidiary at the period-end rate of exchange and its foreign subsidiary’s income statement balances at the average rate prevailing during the period. The Company records the resulting translation adjustment in accumulated other comprehensive loss, a component of shareholders’ equity. Since the undistributed earnings of the Company’s foreign subsidiary are considered to be indefinitely reinvested, no taxes were provided for on currency translation adjustments arising from converting the investment denominated in a foreign currency to U.S. dollars. Gains and losses related to transactions denominated in a currency other than the subsidiary’s local currency and short-term intercompany accounts are included in other income (expense) in the condensed consolidated statements of income.

Fair Value Measurements

The Company’s valuation techniques are based on maximizing observable inputs and minimizing the use of unobservable inputs when measuring fair value. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect the Company’s market assumptions. The inputs are then classified into the following hierarchy: (1) Level 1 Inputs—quoted prices in active markets for identical assets and liabilities; (2) Level 2 Inputs—observable market-based inputs other than Level 1 inputs, such as quoted prices for similar assets or liabilities in active markets, quoted prices for similar or identical assets or liabilities in markets that are not active, or other inputs that are observable or can be corroborated by observable market data; and (3) Level 3 Inputs—unobservable inputs.

Commercial paper included in cash equivalents is valued at amortized cost, which approximates fair value due to its short-term nature. These are included as a Level 2 measurement in the table below.

The following details the Company’s financial assets and liabilities within the fair value hierarchy at September 30, 2016, and December 31, 2015:

Fair Values Measured on a Recurring Basis

	Level 1		Level 2		Level 3		Total
	(In thousands)
As of September 30, 2016
Money Market Funds	$	10,536	$	--	$	--	$	10,536
Commercial Paper		--		18,247		--		18,247
Total	$	10,536	$	18,247	$	--	$	28,783
As of December 31, 2015
Money Market Funds	$	8,954	$	--	$	--	$	8,954
Commercial Paper		--		30,872		--		30,872
Total	$	8,954	$	30,872	$	--	$	39,826

The Company’s long-term debt is recorded at historical cost. The following are the carrying amounts and estimated fair values, using a Level 2 discounted cash flow analysis based primarily on estimated current rates available for debt of the same remaining duration and adjusted for nonperformance and credit risk:

	September 30, 2016		December 31, 2015
	(In thousands)
Total carrying amounts of long-term debt	$	3,945	$	5,739
Estimated fair value of long-term debt	$	3,944	$	5,708

The Company believes that the carrying amounts of trade accounts receivable, accounts payable and accrued expenses approximate their fair value due to the short maturity of those instruments. All non-financial assets that are not recognized or disclosed at fair value in the financial statements on a recurring basis, which includes goodwill and non-financial long-lived assets, are measured at fair value in certain circumstances (for example, when there is evidence of impairment). As of September 30, 2016, and December 31, 2015, there was no indication of impairment related to the Company’s non-financial assets.

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Note 2 - Connect

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Noncontrolling Interest Disclosure [Text Block]

2. CONNECT

Customer-Connect LLC was formed in June 2013 to develop and commercialize the Connect programs. Connect programs provide healthcare organizations the technology to engage patients through real-time identification and management of individual patient needs, preferences, risks, and experiences.  The platform ensures that organizations have access to a longitudinal view of the patient to more effectively manage patient engagement across the continuum of care.

As of December 31, 2015, the Company owned approximately 89% of Customer-Connect LLC and Illuminate Health, LLC owned 11%. Under the amended Customer-Connect LLC operating agreement, NRC had the option to acquire additional equity units from Illuminate Health when new annual recurring contract value reached targeted levels. On March 7, 2016, NRC elected to exercise its first option to acquire one-third of the outstanding non-controlling interest for $1.0 million. Subsequently, on March 28, 2016, NRC and Illuminate Health reached an agreement whereby NRC acquired the remaining interest held by Illuminate Health for $1.0 million. Following these transactions, Customer-Connect LLC was a wholly owned subsidiary of NRC. Since the Company previously consolidated Customer-Connect LLC, the transaction was accounted for as an equity transaction, resulting in a reduction to additional paid-in capital.

The acquisition of the remaining interest resulted in differences between the book and tax basis of Customer-Connect LLC’s assets. As a result, the Company recorded deferred tax assets of $1.7 million, with a corresponding increase to additional paid-in capital during the nine month period ended September 30, 2016.   On June 30, 2016, Customer-Connect LLC was dissolved.

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Note 3 - Income Taxes

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Income Tax Disclosure [Text Block]

3. INCOME TAXES

The effective tax rate for the three-month period ended September 30, 2016 decreased to 35.3% compared to 36.2% for the same period in 2015. The effective tax rate for the nine-month period ended September 30, 2016 decreased to 33.8% compared to 37.2% for the same period in 2015. Income tax expense for the three and nine-month periods ending September 30, 2016 was reduced by $38,000 and $447,000, respectively, for the excess tax benefit from the exercise of stock options, vesting of restricted stock, and dividends paid to non-vested shareholders, as a result of the prospective adoption of Accounting Standards Update (“ASU”) 2016-09,

Compensation – Stock Compensation (Topic 718) Improvements to Employee Share-Based Payment Accounting

(“ASU 2016-09”). The decrease in the effective tax rate for the nine-month period ending September 30, 2016 was mainly due to the establishment of a $300,000 capital loss valuation allowance due to the write-off of a purchase option in 2015, the adoption of ASU 2016-09 which reduced tax expense by $447,000, and United States federal tax examination adjustments, net of interest and penalties, and state tax return adjustments decreasing tax expense by $105,000 in 2016. The United States federal tax examination for the tax year ended December 31, 2013 was completed in the three-month period ended March 31, 2016.

The unrecognized tax benefit as of September 30, 2016 was $414,000, excluding interest of $4,000 and penalties of $7,000. Of this amount, $108,000 represents the net unrecognized tax benefits that, if recognized, would favorably impact the effective income tax rate. The remaining $306,000 at September 30, 2016 would have no impact on the effective tax rate, if recognized.   The Company accrues interest and penalties related to uncertain tax position in the statements of income as income tax expense.

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Note 4 - Notes Payable

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Debt Disclosure [Text Block]

4. NOTES PAYABLE

The Company’s term note is payable in 60 monthly installments of $212,468. Borrowings under the term note bears interest at an annual rate of 3.12%. The outstanding balance of the term note at September 30, 2016 was $3.9 million.

The Company also has a revolving credit note that was renewed in June 2016 to extend the term to June 30, 2017.

The maximum aggregate amount available under the revolving credit note is $6.5 million, subject to a borrowing base equal to 75.0% of the Company’s eligible accounts receivable. Borrowings under the revolving credit note bear interest at a variable annual rate, with three rate options at the discretion of management as follows: (1) 2.5% plus the daily reset one-month London Interbank Offered Rate (“LIBOR”) or (2) 2.2% plus the one-, two- or three- month LIBOR rate, or (3) the bank’s one-, two, three, six, or twelve month Money Market Loan Rate. As of September 30, 2016 the revolving credit note did not have a balance. According to the borrowing base requirements, the Company had the capacity to borrow $6.5 million as of September 30, 2016.

The term note and revolving credit note are secured by certain of the Company’s assets, including the Company’s land, building, trade accounts receivable and intangible assets. The term note and revolving credit note contain various restrictions and covenants applicable to the Company, including requirements that the Company maintain certain financial ratios at prescribed levels and restrictions on the ability of the Company to consolidate or merge, create liens, incur additional indebtedness or dispose of assets. As of September 30, 2016, the Company was in compliance with its financial covenants.

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Note 5 - Share-based Compensation

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

5. SHARE-BASED COMPENSATION

The Company measures and recognizes compensation expense for all share-based payments based on the grant-date fair value of those awards. All of the Company’s existing stock option awards and unvested stock awards have been determined to be equity-classified awards.

The Company’s 2001 Equity Incentive Plan provided for the granting of stock options, stock appreciation rights, restricted stock, performance shares and other share-based awards and benefits up to an aggregate of 1,800,000 class A and 300,000 class B shares of the Company’s common stock. Stock options granted could have been either nonqualified or incentive stock options. Stock options vest over one to five years following the date of grant and option terms are generally five to ten years following the date of grant.

The Company’s 2004 Non-Employee Director Stock Plan, as amended (the “2004 Director Plan”), is a nonqualified plan that provides for the granting of options with respect to 3,000,000 class A and 500,000 class B shares of the Company’s common stock. The 2004 Director Plan provides for grants of nonqualified stock options to each director of the Company who is not employed by the Company. On the date of each annual meeting of shareholders of the Company, options to purchase 36,000 class A shares and 6,000 class B shares of the Company’s common stock are granted to directors that are re-elected or retained as a director at such meeting. Stock options vest one year following the date of grant and option terms are generally ten years following the date of grant, or three years in the case of termination of the outside director’s service.

The Company’s 2006 Equity Incentive Plan provides for the granting of stock options, stock appreciation rights, restricted stock, performance shares and other share-based awards and benefits up to an aggregate of 1,800,000 class A and 300,000 class B shares of the Company’s common stock. Stock options granted may be either incentive stock options or nonqualified stock options. Vesting terms vary with each grant and option terms are generally five to ten years following the date of grant.

The Company granted options to purchase 315,620 shares of the Company’s class A common stock and 52,603 shares of the class B common stock during the nine-month period ended September 30, 2016. Options to purchase shares of common stock were granted with exercise prices equal to the fair value of the common stock on the date of grant. The fair value of the stock options granted was estimated using a Black-Scholes valuation model with the following assumptions:

	2016						2015
	Class A			Class B			Class A			Class B
Expected dividend yield at date of grant	2.96	to	3.02%	6.67	to	8.12%	2.14	to	2.57%	5.29	to	5.72%
Expected stock price volatility	31.33	to	34.61%	27.64	to	31.77%	30.86	to	34.87%	29.96	to	33.94%
Risk-free interest rate	1.36	to	2.12%	1.36	to	2.12%	1.55	to	1.78%	1.55	to	1.78%
Expected life of options (in years)	6	to	8	6	to	8	5	to	7	5	to	7

The risk-free interest rate assumptions were based on the U.S. Treasury yield curve in effect at the time of the grant. The expected volatility was based on historical monthly price changes of the Company’s common stock based on the expected life of the options at the date of grant. The expected life of options is the average number of years the Company estimates that options will be outstanding. The Company considers groups of associates that have similar historical exercise behavior separately for valuation purposes.

The following table summarizes stock option activity under the Company’s 2001 and 2006 Equity Incentive Plans and the 2004 Director Plan for the nine months ended September 30, 2016:

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value (In thousands)
Class A
Outstanding at December 31, 2015		1,485,738		$	11.65
Granted		315,620		$	14.64
Exercised		(52,383	)	$	6.59			$	459
Forfeited		(31,146	)	$	12.47
Outstanding at September 30, 2016		1,717,829		$	12.33		6.14	$	6,913
Exercisable at September 30, 2016		1,214,793		$	11.54		5.09	$	5,860
Class B
Outstanding at December 31, 2015		240,673		$	26.31
Granted		52,603		$	36.16
Exercised		(35,534	)	$	16.88			$	632
Forfeited		(5,191	)	$	24.08
Outstanding at September 30, 2016		252,551		$	29.73		6.59	$	1,722
Exercisable at September 30, 2016		169,659		$	27.67		5.56	$	1,539

The following table summarizes information regarding unvested stock granted to associates under the 2006 Equity Incentive Plan for the nine months ended September 30, 2016:

	Class A Shares Outstanding			Class A Weighted Average Grant Date Fair Value Per Share		Class B Shares Outstanding			Class B Weighted Average Grant Date Fair Value Per Share
Outstanding at December 31, 2015		183,814		$	12.78		30,635		$	36.93
Granted		20,578		$	15.23		3,430		$	34.00
Vested		(20,892	)	$	5.38		(3,482	)	$	32.31
Forfeited		--			--		--			--
Outstanding at September 30, 2016		183,500		$	13.89		30,583		$	37.13

As of September 30, 2016, the total unrecognized compensation cost related to unvested stock awards was approximately $2.1 million and is expected to be recognized over a weighted average period of 3.15 years.

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Note 6 - Goodwill and Other Intangible Assets

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Goodwill and Intangible Assets Disclosure [Text Block]

6. GOODWILL AND OTHER INTANGIBLE ASSETS

The following represents a summary of changes in the Company’s carrying amount of goodwill for the nine months ended September 30, 2016:

	(In thousands)
Balance as of December 31, 2015	$	57,792
Foreign currency translation		121
Balance as of September 30, 2016	$	57,913

Intangible assets consisted of the following:

	September 30, 2016			December 31, 2015
	(In thousands)
Non-amortizing other intangible assets:
Trade name	$	1,191		$	1,191
Amortizing other intangible assets:
Customer related		9,336			9,323
Technology		1,110			1,110
Trade name		1,572			1,572
Total other intangible assets		13,209			13,196
Accumulated amortization		(9,938	)		(9,418	)
Other intangible assets, net	$	3,271		$	3,778

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Note 7 - Property and Equipment

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Property, Plant and Equipment Disclosure [Text Block]

7. PROPERTY AND EQUIPMENT

	September 30, 2016			December 31, 2015
	(In thousands)
Property and equipment	$	37,816		$	34,591
Accumulated depreciation		(26,157	)		(23,466	)
Property and equipment, net	$	11,659		$	11,125

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Note 8 - Earnings Per Share

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Earnings Per Share [Text Block]

8. EARNINGS PER SHARE

Net income per share of class A common stock and class B common stock is computed using the two-class method. Basic net income per share is computed by allocating undistributed earnings to common shares and using the weighted-average number of common shares outstanding during the period.

Diluted net income per share is computed using the weighted-average number of common shares and, if dilutive, the potential common shares outstanding during the period. Potential common shares consist of the incremental common shares issuable upon the exercise of stock options and vesting of restricted stock. The dilutive effect of outstanding stock options is reflected in diluted earnings per share by application of the treasury stock method.

The liquidation rights and the rights upon the consummation of an extraordinary transaction are the same for the holders of class A common stock and class B common stock. Other than share distributions and liquidation rights, the amount of any dividend or other distribution payable on each share of class A common stock will be equal to one-sixth (1/6

th

) of the amount of any such dividend or other distribution payable on each share of class B common stock. As a result, the undistributed earnings for each period are allocated based on the contractual participation rights of the class A and class B common stock as if the earnings for the period had been distributed.

The Company excluded 508,230 and 736,350 shares of class A common stock options for the three-month periods ended September 30, 2016 and 2015, respectively, and 118,830 and 66,227 shares of class B common stock options for the three-month periods ended September 30, 2016 and 2015, respectively, from the diluted net income per share computation because the exercise or grant price exceeded the fair market value of the common stock on such date.

	For the Three Months Ended September 30, 2016						For the Three Months Ended September 30, 2015
	Class A Common Stock			Class B Common Stock			Class A Common Stock			Class B Common Stock
	(In thousands, except per share data)
Numerator for net income per share - basic:
Net income	$	2,345		$	2,384		$	2,060		$	2,078
Allocation of distributed and undistributed income to unvested restricted stock shareholders		(21	)		(21	)		(14	)		(15	)
Net income attributable to common shareholders	$	2,324		$	2,363		$	2,046		$	2,064
Denominator for net income per share - basic:
Weighted average common shares outstanding - basic		20,716			3,511			20,726			3,478
Net income per share – basic	$	0.11		$	0.67		$	0.10		$	0.59
Numerator for net income per share - diluted:
Net income attributable to common shareholders for basic computation	$	2,324		$	2,363		$	2,046		$	2,064
Denominator for net income per share - diluted:
Weighted average common shares outstanding - basic		20,716			3,511			20,726			3,478
Weighted average effect of dilutive securities – stock options		352			45			211			43
Denominator for diluted earnings per share – adjusted weighted average shares		21,068			3,556			20,937			3,521
Net income per share – diluted	$	0.11		$	0.66		$	0.10		$	0.59

The Company excluded 710,420 and 535,474 shares of class A common stock options for the nine-month periods ended September 30, 2016 and 2015, respectively, and 104,157 and 55,801 shares of class B common stock options for the nine-month periods ended September 30, 2016 and 2015, respectively, from the diluted net income per share computation because the exercise or grant price exceeded the fair market value of the common stock on such date.

	For the Nine Months Ended September 30, 2016						For the Nine Months Ended September 30, 2015
	Class A Common Stock			Class B Common Stock			Class A Common Stock			Class B Common Stock
	(In thousands, except per share data)
Numerator for net income per share - basic:
Net income	$	7,339		$	7,454		$	5,825		$	5,858
Allocation of distributed and undistributed income to unvested restricted stock shareholders		(64	)		(64	)		(41	)		(41	)
Net income attributable to common shareholders	$	7,275		$	7,390		$	5,784		$	5,817
Denominator for net income per share - basic:
Weighted average common shares outstanding - basic		20,712			3,503			20,769			3,478
Net income per share – basic	$	0.35		$	2.11		$	0.28		$	1.67
Numerator for net income per share - diluted:
Net income attributable to common shareholders for basic computation	$	7,275		$	7,390		$	5,784		$	5,817
Denominator for net income per share - diluted:
Weighted average common shares outstanding - basic		20,712			3,503			20,769			3,478
Weighted average effect of dilutive securities – stock options		305			54			233			44
Denominator for diluted earnings per share – adjusted weighted average shares		21,017			3,557			21,002			3,522
Net income per share – diluted	$	0.35		$	2.08		$	0.28		$	1.65

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Note 9 - Related Party Transactions

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

Related Party Transactions Disclosure [Text Block]

9. RELATED PARTY TRANSACTIONS     

A board member of the Company serves as an officer of Ameritas Life Insurance Corp. (“Ameritas”). In connection with the Company’s regular assessment of its insurance-based associate benefits, which is conducted by an independent insurance broker and the costs associated therewith, the Company purchases dental and vision insurance for certain of its associates from Ameritas. The total value of these purchases was $59,000 and $58,000 for the three-month periods ended September 30, 2016 and 2015, respectively, and $174,000 and $169,000 for the nine-month periods ended September 30, 2016 and 2015, respectively.

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Note 10 - Recent Accounting Pronouncements

9 Months Ended

Sep. 30, 2016

Notes to Financial Statements

New Accounting Pronouncements and Changes in Accounting Principles [Text Block]

10. RECENT ACCOUNTING PRONOUNCEMENTS

In February 2015, the FASB issued ASU 2015-02,

Consolidation (Topic 810): Amendments to the Consolidation Analysis

(“ASU 2015-02”), which requires reporting entities to reevaluate whether certain legal entities should be consolidated under the revised consolidation model. This ASU modifies the evaluation of whether limited partnerships and similar legal entities are variable interest entities (VIEs), eliminates the presumption that a general partner should consolidate a limited partnership, and affects the consolidation analysis of reporting entities that are involved with VIEs, especially those that have fee arrangements and related party relationships. The Company’s adoption of the standard effective January 1, 2016 did not significantly impact its consolidated financial statements.

In April 2015, the FASB issued ASU 2015-05,

Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Fees Paid in a Cloud Computing Arrangement

("ASU 2015-05"). The amendments in this update provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the update specifies that the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. The update further specifies that the customer should account for a cloud computing arrangement as a service contract if the arrangement does not include a software license. The Company prospectively adopted ASU 2015-05 effective January 1, 2016. Based on the ability and feasibility for the Company to download software in its cloud computing arrangements it entered in 2016, all are accounted for as service contracts, which are expensed to direct expenses or selling, general and administrative expenses during the service period.

In November 2015, the FASB issued ASU 2015-17,

Balance Sheet Classification of Deferred Taxes

(“ASU 2015-17”). ASU 2015-17 amends the current requirement for organizations to present deferred tax liabilities and assets as current and noncurrent in a classified balance sheet. Instead, organizations will now be required to classify all deferred tax assets and liabilities as noncurrent. The current requirement that deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single amount is not affected by the amendments in this update. The Company adopted ASU 2015-17 retrospectively effective January 1, 2016 and reclassified $1.1 million of current deferred tax assets to noncurrent, which was netted with deferred tax liabilities on the December 31, 2015 consolidated balance sheet.

In May 2014, the FASB issued ASU 2014-09,

Revenue from Contracts with Customers (Topic 606)

(“ASU 2014-09”).  ASU 2014-09 requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in accounting principles generally accepted in the United States when it becomes effective. The standard is effective for annual and interim reporting periods in fiscal years beginning after December 15, 2017, with early adoption allowed for years beginning after December 15, 2016. An entity may choose to adopt this ASU either retrospectively or through a cumulative effect adjustment as of the start of the first period for which it applies the standard.  The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements and expects to adopt the guidance through the retrospective transition method. We are in the process of developing and testing changes to our processes and systems. The Company currently expects the most significant changes to result from deferring commissions and recognizing the expense over the estimated life of the client relationship rather than expensing as incurred, which is the Company’s current practice, and estimating variable consideration at the outset of the contract. 

In February 2016, the FASB issued ASU 2016-02,

Leases

(Topic 842)

. This ASU requires lessees to recognize a lease liability and a right-to-use asset for all leases, including operating leases, with a term greater than twelve months on its balance sheet. This ASU is effective in fiscal years beginning after December 15, 2018, with early adoption permitted, and requires a modified retrospective transition method. The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements.

In March 2016, the FASB issued ASU 2016-09

.

ASU 2016-09 requires excess tax benefits and tax deficiencies to be recorded in the income statement when the awards vest or are settled. In addition, cash flows related to excess tax benefits are no longer separately classified as a financing activity apart from other income tax cash flows. The Company elected to early adopt the new guidance in the second quarter of 2016 on a prospective basis which required us to reflect any adjustments as of January 1, 2016, the beginning of the annual period that includes the interim period of adoption. The primary impact of adoption was the recognition of excess tax benefits in our provision for income taxes rather than paid-in capital for all periods of 2016. As a result, excess tax benefits of $333,000 recorded to additional paid-in capital in the first quarter of 2016 have been reclassified to income tax expense in the nine months ended September 30, 2016. Additionally, as required by ASU 2016-09, when calculating diluted earnings per share, excess tax benefits were excluded from the calculation of assumed proceeds since such amounts are recognized in the income statement. The Company applied the cash flow presentation requirements for cash flows related to excess tax benefits prospectively, and the 2015 statement of cash flows was not adjusted. ASU 2016-09 also allows an entity to elect as an accounting policy either to estimate the total number of awards for which the requisite service period will not be rendered or to account for forfeitures for service based awards as they occur. The Company has elected to account for forfeitures as they occur. Adoption of the new standard resulted in the recognition of excess tax benefits in our provision for income taxes rather than additional paid-in capital of $38,000 and $447,000 for the three and nine month periods ended September 30, 2016, respectively.

In June 2016, the FASB issued ASU 2016-13,

Financial Instruments – Credit Losses (Topic 326):  Measurement of Credit Losses on Financial Instruments

.  This ASU will require the measurement of all expected credit losses for financial assets, including trade receivables, held at the reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. The guidance is effective for annual reporting periods beginning after December 15, 2019 and interim periods within those fiscal years. The Company believes its adoption will not significantly impact the Company’s results of operations and financial position.

In August 2016, the FASB issued ASU 2016-15,

Statement of Cash Flows (Topic 230) Classification of Certain Cash Receipts and Cash Payments

which eliminates the diversity in practice related to eight cash flow classification issues.  This ASU is effective for the Company on January 1, 2018 with early adoption permitted.  The Company believes its adoption will not significantly impact the Company’s results of operations and financial position.

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Significant Accounting Policies (Policies)

9 Months Ended

Sep. 30, 2016

Accounting Policies [Abstract]

New Accounting Pronouncements, Policy [Policy Text Block]

In February 2015, the FASB issued ASU 2015-02,

Consolidation (Topic 810): Amendments to the Consolidation Analysis

(“ASU 2015-02”), which requires reporting entities to reevaluate whether certain legal entities should be consolidated under the revised consolidation model. This ASU modifies the evaluation of whether limited partnerships and similar legal entities are variable interest entities (VIEs), eliminates the presumption that a general partner should consolidate a limited partnership, and affects the consolidation analysis of reporting entities that are involved with VIEs, especially those that have fee arrangements and related party relationships. The Company’s adoption of the standard effective January 1, 2016 did not significantly impact its consolidated financial statements.

In April 2015, the FASB issued ASU 2015-05,

Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Fees Paid in a Cloud Computing Arrangement

("ASU 2015-05"). The amendments in this update provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the update specifies that the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. The update further specifies that the customer should account for a cloud computing arrangement as a service contract if the arrangement does not include a software license. The Company prospectively adopted ASU 2015-05 effective January 1, 2016. Based on the ability and feasibility for the Company to download software in its cloud computing arrangements it entered in 2016, all are accounted for as service contracts, which are expensed to direct expenses or selling, general and administrative expenses during the service period.

In November 2015, the FASB issued ASU 2015-17,

Balance Sheet Classification of Deferred Taxes

(“ASU 2015-17”). ASU 2015-17 amends the current requirement for organizations to present deferred tax liabilities and assets as current and noncurrent in a classified balance sheet. Instead, organizations will now be required to classify all deferred tax assets and liabilities as noncurrent. The current requirement that deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single amount is not affected by the amendments in this update. The Company adopted ASU 2015-17 retrospectively effective January 1, 2016 and reclassified $1.1 million of current deferred tax assets to noncurrent, which was netted with deferred tax liabilities on the December 31, 2015 consolidated balance sheet.

In May 2014, the FASB issued ASU 2014-09,

Revenue from Contracts with Customers (Topic 606)

(“ASU 2014-09”).  ASU 2014-09 requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in accounting principles generally accepted in the United States when it becomes effective. The standard is effective for annual and interim reporting periods in fiscal years beginning after December 15, 2017, with early adoption allowed for years beginning after December 15, 2016. An entity may choose to adopt this ASU either retrospectively or through a cumulative effect adjustment as of the start of the first period for which it applies the standard.  The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements and expects to adopt the guidance through the retrospective transition method. We are in the process of developing and testing changes to our processes and systems. The Company currently expects the most significant changes to result from deferring commissions and recognizing the expense over the estimated life of the client relationship rather than expensing as incurred, which is the Company’s current practice, and estimating variable consideration at the outset of the contract. 

In February 2016, the FASB issued ASU 2016-02,

Leases

(Topic 842)

. This ASU requires lessees to recognize a lease liability and a right-to-use asset for all leases, including operating leases, with a term greater than twelve months on its balance sheet. This ASU is effective in fiscal years beginning after December 15, 2018, with early adoption permitted, and requires a modified retrospective transition method. The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements.

In March 2016, the FASB issued ASU 2016-09

.

ASU 2016-09 requires excess tax benefits and tax deficiencies to be recorded in the income statement when the awards vest or are settled. In addition, cash flows related to excess tax benefits are no longer separately classified as a financing activity apart from other income tax cash flows. The Company elected to early adopt the new guidance in the second quarter of 2016 on a prospective basis which required us to reflect any adjustments as of January 1, 2016, the beginning of the annual period that includes the interim period of adoption. The primary impact of adoption was the recognition of excess tax benefits in our provision for income taxes rather than paid-in capital for all periods of 2016. As a result, excess tax benefits of $333,000 recorded to additional paid-in capital in the first quarter of 2016 have been reclassified to income tax expense in the nine months ended September 30, 2016. Additionally, as required by ASU 2016-09, when calculating diluted earnings per share, excess tax benefits were excluded from the calculation of assumed proceeds since such amounts are recognized in the income statement. The Company applied the cash flow presentation requirements for cash flows related to excess tax benefits prospectively, and the 2015 statement of cash flows was not adjusted. ASU 2016-09 also allows an entity to elect as an accounting policy either to estimate the total number of awards for which the requisite service period will not be rendered or to account for forfeitures for service based awards as they occur. The Company has elected to account for forfeitures as they occur. Adoption of the new standard resulted in the recognition of excess tax benefits in our provision for income taxes rather than additional paid-in capital of $38,000 and $447,000 for the three and nine month periods ended September 30, 2016, respectively.

In June 2016, the FASB issued ASU 2016-13,

Financial Instruments – Credit Losses (Topic 326):  Measurement of Credit Losses on Financial Instruments

.  This ASU will require the measurement of all expected credit losses for financial assets, including trade receivables, held at the reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. The guidance is effective for annual reporting periods beginning after December 15, 2019 and interim periods within those fiscal years. The Company believes its adoption will not significantly impact the Company’s results of operations and financial position.

In August 2016, the FASB issued ASU 2016-15,

Statement of Cash Flows (Topic 230) Classification of Certain Cash Receipts and Cash Payments

which eliminates the diversity in practice related to eight cash flow classification issues.  This ASU is effective for the Company on January 1, 2018 with early adoption permitted.  The Company believes its adoption will not significantly impact the Company’s results of operations and financial position.

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Note 1 - Basis of Consolidation and Presentation (Tables)

9 Months Ended

Sep. 30, 2016

Fair Value, Measurements, Recurring [Member]

Notes Tables

Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]

	Level 1		Level 2		Level 3		Total
	(In thousands)
As of September 30, 2016
Money Market Funds	$	10,536	$	--	$	--	$	10,536
Commercial Paper		--		18,247		--		18,247
Total	$	10,536	$	18,247	$	--	$	28,783
As of December 31, 2015
Money Market Funds	$	8,954	$	--	$	--	$	8,954
Commercial Paper		--		30,872		--		30,872
Total	$	8,954	$	30,872	$	--	$	39,826

Fair Value, by Balance Sheet Grouping [Table Text Block]

	September 30, 2016		December 31, 2015
	(In thousands)
Total carrying amounts of long-term debt	$	3,945	$	5,739
Estimated fair value of long-term debt	$	3,944	$	5,708

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Note 5 - Share-based Compensation (Tables)

9 Months Ended

Sep. 30, 2016

Notes Tables

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]

	2016						2015
	Class A			Class B			Class A			Class B
Expected dividend yield at date of grant	2.96	to	3.02%	6.67	to	8.12%	2.14	to	2.57%	5.29	to	5.72%
Expected stock price volatility	31.33	to	34.61%	27.64	to	31.77%	30.86	to	34.87%	29.96	to	33.94%
Risk-free interest rate	1.36	to	2.12%	1.36	to	2.12%	1.55	to	1.78%	1.55	to	1.78%
Expected life of options (in years)	6	to	8	6	to	8	5	to	7	5	to	7

Schedule of Share-based Compensation, Activity [Table Text Block]

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value (In thousands)
Class A
Outstanding at December 31, 2015		1,485,738		$	11.65
Granted		315,620		$	14.64
Exercised		(52,383	)	$	6.59			$	459
Forfeited		(31,146	)	$	12.47
Outstanding at September 30, 2016		1,717,829		$	12.33		6.14	$	6,913
Exercisable at September 30, 2016		1,214,793		$	11.54		5.09	$	5,860
Class B
Outstanding at December 31, 2015		240,673		$	26.31
Granted		52,603		$	36.16
Exercised		(35,534	)	$	16.88			$	632
Forfeited		(5,191	)	$	24.08
Outstanding at September 30, 2016		252,551		$	29.73		6.59	$	1,722
Exercisable at September 30, 2016		169,659		$	27.67		5.56	$	1,539

Schedule of Nonvested Share Activity [Table Text Block]

	Class A Shares Outstanding			Class A Weighted Average Grant Date Fair Value Per Share		Class B Shares Outstanding			Class B Weighted Average Grant Date Fair Value Per Share
Outstanding at December 31, 2015		183,814		$	12.78		30,635		$	36.93
Granted		20,578		$	15.23		3,430		$	34.00
Vested		(20,892	)	$	5.38		(3,482	)	$	32.31
Forfeited		--			--		--			--
Outstanding at September 30, 2016		183,500		$	13.89		30,583		$	37.13

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Note 6 - Goodwill and Other Intangible Assets (Tables)

9 Months Ended

Sep. 30, 2016

Notes Tables

Schedule of Goodwill [Table Text Block]

	(In thousands)
Balance as of December 31, 2015	$	57,792
Foreign currency translation		121
Balance as of September 30, 2016	$	57,913

Schedule of Intangible Assets [Table Text Block]

	September 30, 2016			December 31, 2015
	(In thousands)
Non-amortizing other intangible assets:
Trade name	$	1,191		$	1,191
Amortizing other intangible assets:
Customer related		9,336			9,323
Technology		1,110			1,110
Trade name		1,572			1,572
Total other intangible assets		13,209			13,196
Accumulated amortization		(9,938	)		(9,418	)
Other intangible assets, net	$	3,271		$	3,778

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Note 7 - Property and Equipment (Tables)

9 Months Ended

Sep. 30, 2016

Notes Tables

Property, Plant and Equipment [Table Text Block]

	September 30, 2016			December 31, 2015
	(In thousands)
Property and equipment	$	37,816		$	34,591
Accumulated depreciation		(26,157	)		(23,466	)
Property and equipment, net	$	11,659		$	11,125

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Note 8 - Earnings Per Share (Tables)

9 Months Ended

Sep. 30, 2016

Notes Tables

Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]

	For the Three Months Ended September 30, 2016						For the Three Months Ended September 30, 2015
	Class A Common Stock			Class B Common Stock			Class A Common Stock			Class B Common Stock
	(In thousands, except per share data)
Numerator for net income per share - basic:
Net income	$	2,345		$	2,384		$	2,060		$	2,078
Allocation of distributed and undistributed income to unvested restricted stock shareholders		(21	)		(21	)		(14	)		(15	)
Net income attributable to common shareholders	$	2,324		$	2,363		$	2,046		$	2,064
Denominator for net income per share - basic:
Weighted average common shares outstanding - basic		20,716			3,511			20,726			3,478
Net income per share – basic	$	0.11		$	0.67		$	0.10		$	0.59
Numerator for net income per share - diluted:
Net income attributable to common shareholders for basic computation	$	2,324		$	2,363		$	2,046		$	2,064
Denominator for net income per share - diluted:
Weighted average common shares outstanding - basic		20,716			3,511			20,726			3,478
Weighted average effect of dilutive securities – stock options		352			45			211			43
Denominator for diluted earnings per share – adjusted weighted average shares		21,068			3,556			20,937			3,521
Net income per share – diluted	$	0.11		$	0.66		$	0.10		$	0.59

	For the Nine Months Ended September 30, 2016						For the Nine Months Ended September 30, 2015
	Class A Common Stock			Class B Common Stock			Class A Common Stock			Class B Common Stock
	(In thousands, except per share data)
Numerator for net income per share - basic:
Net income	$	7,339		$	7,454		$	5,825		$	5,858
Allocation of distributed and undistributed income to unvested restricted stock shareholders		(64	)		(64	)		(41	)		(41	)
Net income attributable to common shareholders	$	7,275		$	7,390		$	5,784		$	5,817
Denominator for net income per share - basic:
Weighted average common shares outstanding - basic		20,712			3,503			20,769			3,478
Net income per share – basic	$	0.35		$	2.11		$	0.28		$	1.67
Numerator for net income per share - diluted:
Net income attributable to common shareholders for basic computation	$	7,275		$	7,390		$	5,784		$	5,817
Denominator for net income per share - diluted:
Weighted average common shares outstanding - basic		20,712			3,503			20,769			3,478
Weighted average effect of dilutive securities – stock options		305			54			233			44
Denominator for diluted earnings per share – adjusted weighted average shares		21,017			3,557			21,002			3,522
Net income per share – diluted	$	0.35		$	2.08		$	0.28		$	1.65

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Note 1 - Basis of Consolidation and Presentation (Details Textual)	9 Months Ended	12 Months Ended
	Sep. 30, 2016 USD ($)	Dec. 31, 2015 USD ($)
Goodwill and Intangible Asset Impairment	$ 0	$ 0
Number of Operating Segments	6
Number of Reportable Segments	1

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Note 1 - Basis of Consolidation and Presentation - Fair Value of Financial Assets and Liabilities (Details) - Fair Value, Measurements, Recurring [Member] - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Fair Value, Inputs, Level 1 [Member] | Money Market Funds [Member]
Assets, fair value	$ 10,536	$ 8,954
Fair Value, Inputs, Level 1 [Member] | Commercial Paper [Member]
Assets, fair value
Fair Value, Inputs, Level 1 [Member]
Assets, fair value	10,536	8,954
Fair Value, Inputs, Level 2 [Member] | Money Market Funds [Member]
Assets, fair value
Fair Value, Inputs, Level 2 [Member] | Commercial Paper [Member]
Assets, fair value	18,247	30,872
Fair Value, Inputs, Level 2 [Member]
Assets, fair value	18,247	30,872
Money Market Funds [Member]
Assets, fair value	10,536	8,954
Commercial Paper [Member]
Assets, fair value	18,247	30,872
Assets, fair value	$ 28,783	$ 39,826

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Note 1 - Basis of Consolidation and Presentation - Fair Values of Long-term Debt (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Total carrying amounts of long-term debt	$ 3,945	$ 5,739
Estimated fair value of long-term debt	$ 3,944	$ 5,708

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Note 2 - Connect (Details Textual) - USD ($) $ in Thousands			9 Months Ended		12 Months Ended
	Mar. 28, 2016	Mar. 07, 2016	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
Connect [Member] | Illuminate Health, LLC [Member]
Ownership Percentage Available to Acquire at Each Recurring Contract Value Target Level		33.33%
Payments to Noncontrolling Interests	$ 1,000	$ 1,000
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Deferred Tax Assets Noncurrent			$ 1,700
Connect [Member]
Subsidiary or Equity Method Investee, Cumulative Percentage Ownership after All Transactions					89.00%
Illuminate Health, LLC [Member]
Noncontrolling Interest, Ownership Percentage by Noncontrolling Owners					11.00%
Payments to Noncontrolling Interests			$ 2,000	$ 2,789

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Note 3 - Income Taxes (Details Textual) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Effective Income Tax Rate Reconciliation, Percent	35.30%	36.20%	33.80%	37.20%
Increase (Decrease) in Income Tax Expense Accounting Change	$ (38,000)		$ (447,000)
Increase (Decrease) in Effective Tax Rate from Capital Loss Valuation Allowance Write Off			(300,000)
Income Tax Examination, Liability (Refund) Adjustment from Settlement with Taxing Authority	(105,000)		(105,000)
Unrecognized Tax Benefits, Excluding Interest and Penalties	414,000		414,000
Unrecognized Tax Benefits, Interest on Income Taxes Accrued	4,000		4,000
Unrecognized Tax Benefits, Income Tax Penalties Accrued	7,000		7,000
Unrecognized Tax Benefits that Would Impact Effective Tax Rate	108,000		108,000
Unrecognized Tax Benefits that Would Not Impact Effective Tax Rate	$ 306,000		$ 306,000

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Note 4 - Notes Payable (Details Textual) - USD ($)	9 Months Ended
	Sep. 30, 2016	Dec. 31, 2015
Revolving Credit Facility [Member] | One Month LIBOR [Member]
Debt Instrument, Basis Spread on Variable Rate	2.50%
Revolving Credit Facility [Member] | One, Two, or Three Month LIBOR [Member]
Debt Instrument, Basis Spread on Variable Rate	2.20%
Revolving Credit Facility [Member]
Long-term Line of Credit	$ 0
Line of Credit Facility, Maximum Borrowing Capacity	$ 6,500,000
Borrowing Capacity Percentage of Accounts Receivable	75.00%
Line of Credit Facility, Remaining Borrowing Capacity	$ 6,500,000
Term Note [Member]
Number of Monthly Installments	60
Debt Instrument, Periodic Payment	$ 212,468
Debt Instrument, Interest Rate, Stated Percentage	3.12%
Long-term Debt	$ 3,945,000	$ 5,739,000

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Note 5 - Share-based Compensation (Details Textual) $ in Millions	9 Months Ended
	Sep. 30, 2016 USD ($) shares
Common Class A [Member] | The 2001 Equity Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	1,800,000
Common Class A [Member] | Director Plan 2004 [Member] | Nonqualified Stock Options [Member] | Director [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options Granted at Annual Meeting	36,000
Common Class A [Member] | Director Plan 2004 [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	3,000,000
Common Class A [Member] | The 2006 Equity Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	1,800,000
Common Class A [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross	315,620
Common Class B [Member] | The 2001 Equity Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	300,000
Common Class B [Member] | Director Plan 2004 [Member] | Nonqualified Stock Options [Member] | Director [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options Granted at Annual Meeting	6,000
Common Class B [Member] | Director Plan 2004 [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	500,000
Common Class B [Member] | The 2006 Equity Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	300,000
Common Class B [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross	52,603
The 2001 Equity Incentive Plan [Member] | Employee Stock Option [Member] | Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	1 year
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period	5 years
The 2001 Equity Incentive Plan [Member] | Employee Stock Option [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	5 years
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period	10 years
Director Plan 2004 [Member] | Nonqualified Stock Options [Member] | Minimum [Member] | Director [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period	3 years
Director Plan 2004 [Member] | Nonqualified Stock Options [Member] | Maximum [Member] | Director [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period	10 years
Director Plan 2004 [Member] | Nonqualified Stock Options [Member] | Director [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	1 year
The 2006 Equity Incentive Plan [Member] | Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period	5 years
The 2006 Equity Incentive Plan [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period	10 years
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized | $	$ 2.1
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	3 years 54 days

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Note 5 - Share-based Compensation - Stock Options Valuation Assumptions (Details)	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015
Common Class A [Member] | Minimum [Member]
Expected dividend yield at date of grant	2.96%	2.14%
Expected stock price volatility	31.33%	30.86%
Risk-free interest rate	1.36%	1.55%
Expected life of options (in years)	6 years	5 years
Common Class A [Member] | Maximum [Member]
Expected dividend yield at date of grant	3.02%	2.57%
Expected stock price volatility	34.61%	34.87%
Risk-free interest rate	2.12%	1.78%
Expected life of options (in years)	8 years	7 years
Common Class B [Member] | Minimum [Member]
Expected dividend yield at date of grant	6.67%	5.29%
Expected stock price volatility	27.64%	29.96%
Risk-free interest rate	1.36%	1.55%
Expected life of options (in years)	6 years	5 years
Common Class B [Member] | Maximum [Member]
Expected dividend yield at date of grant	8.12%	5.72%
Expected stock price volatility	31.77%	33.94%
Risk-free interest rate	2.12%	1.78%
Expected life of options (in years)	8 years	7 years

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Note 5 - Share-based Compensation - Stock Option Activity (Details) $ / shares in Units, $ in Thousands	9 Months Ended
	Sep. 30, 2016 USD ($) $ / shares shares
Common Class A [Member]
Outstanding, number of options (in shares) | shares	1,485,738
Outstanding, weighted average exercise price (in dollars per share) | $ / shares	$ 11.65
Granted, number of options (in shares) | shares	315,620
Granted, weighted average exercise price (in dollars per share) | $ / shares	$ 14.64
Exercised, number of options (in shares) | shares	(52,383)
Exercised, weighted average exercise price (in dollars per share) | $ / shares	$ 6.59
Exercised, aggregate intrinsic value | $	$ 459
Forfeited, number of options (in shares) | shares	(31,146)
Forfeited, weighted average exercise price (in dollars per share) | $ / shares	$ 12.47
Outstanding, number of options (in shares) | shares	1,717,829
Outstanding, weighted average exercise price (in dollars per share) | $ / shares	$ 12.33
Outstanding, weighted average remaining contractual term	6 years 51 days
Outstanding, aggregate intrinsic value | $	$ 6,913
Exercisable, number of options (in shares) | shares	1,214,793
Weighted average exercise price (in dollars per share) | $ / shares	$ 11.54
Exercisable, weighted average remaining contractual term	5 years 32 days
Exercisable, aggregate intrinsic value | $	$ 5,860
Common Class B [Member]
Outstanding, number of options (in shares) | shares	240,673
Outstanding, weighted average exercise price (in dollars per share) | $ / shares	$ 26.31
Granted, number of options (in shares) | shares	52,603
Granted, weighted average exercise price (in dollars per share) | $ / shares	$ 36.16
Exercised, number of options (in shares) | shares	(35,534)
Exercised, weighted average exercise price (in dollars per share) | $ / shares	$ 16.88
Exercised, aggregate intrinsic value | $	$ 632
Forfeited, number of options (in shares) | shares	(5,191)
Forfeited, weighted average exercise price (in dollars per share) | $ / shares	$ 24.08
Outstanding, number of options (in shares) | shares	252,551
Outstanding, weighted average exercise price (in dollars per share) | $ / shares	$ 29.73
Outstanding, weighted average remaining contractual term	6 years 215 days
Outstanding, aggregate intrinsic value | $	$ 1,722
Exercisable, number of options (in shares) | shares	169,659
Weighted average exercise price (in dollars per share) | $ / shares	$ 27.67
Exercisable, weighted average remaining contractual term	5 years 204 days
Exercisable, aggregate intrinsic value | $	$ 1,539

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Note 5 - Share-based Compensation - Non-vested Stock (Details)	9 Months Ended
	Sep. 30, 2016 $ / shares shares
Common Class A [Member]
Outstanding (in shares) | shares	183,814
Outstanding (in dollars per share) | $ / shares	$ 12.78
Granted (in shares) | shares	20,578
Granted (in dollars per share) | $ / shares	$ 15.23
Vested (in shares) | shares	(20,892)
Vested (in dollars per share) | $ / shares	$ 5.38
Forfeited (in shares) | shares
Forfeited (in dollars per share) | $ / shares
Outstanding (in shares) | shares	183,500
Outstanding (in dollars per share) | $ / shares	$ 13.89
Common Class B [Member]
Outstanding (in shares) | shares	30,635
Outstanding (in dollars per share) | $ / shares	$ 36.93
Granted (in shares) | shares	3,430
Granted (in dollars per share) | $ / shares	$ 34
Vested (in shares) | shares	(3,482)
Vested (in dollars per share) | $ / shares	$ 32.31
Forfeited (in shares) | shares
Forfeited (in dollars per share) | $ / shares
Outstanding (in shares) | shares	30,583
Outstanding (in dollars per share) | $ / shares	$ 37.13

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Note 6 - Goodwill and Other Intangible Assets - Summary of Changes in the Carrying Amount of Goodwill (Details) $ in Thousands	9 Months Ended
	Sep. 30, 2016 USD ($)
Balance	$ 57,792
Foreign currency translation	121
Balance	$ 57,913

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Note 6 - Goodwill and Other Intangible Assets - Summary of Goodwill and Intangible Assets (Details) - USD ($)	Sep. 30, 2016	Dec. 31, 2015
Trade Names 1 [Member]
Trade name	$ 1,191,000	$ 1,191,000
Customer Relationships [Member]
Intangible assets	9,336,000	9,323,000
Technology-Based Intangible Assets [Member]
Intangible assets	1,110,000	1,110,000
Trade Names [Member]
Intangible assets	1,572,000	1,572,000
Total other intangible assets	13,209,000	13,196,000
Accumulated amortization	(9,938,000)	(9,418,000)
Other intangible assets, net	$ 3,271,000	$ 3,778,000

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Note 7 - Property and Equipment - Summary of Property and Equipment (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Property and equipment	$ 37,816	$ 34,591
Accumulated depreciation	(26,157)	(23,466)
Property and equipment, net	$ 11,659	$ 11,125

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Note 8 - Earnings Per Share (Details Textual)	3 Months Ended		9 Months Ended
	Sep. 30, 2016 shares	Sep. 30, 2015 shares	Sep. 30, 2016 shares	Sep. 30, 2015 shares
Common Class A [Member] | Employee Stock Option [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	508,230	736,350	710,420	535,474
Common Class A [Member]
Common Stock to Dividend or Distribution Payable			0.167
Common Class B [Member] | Employee Stock Option [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	118,830	66,227	104,157	55,801

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Note 8 - Earnings Per Share - Net Income Per Share Computation (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Common Class A [Member]
Net income	$ 2,345	$ 2,060	$ 7,339	$ 5,825
Allocation of distributed and undistributed income to unvested restricted stock shareholders	(21)	(14)	(64)	(41)
Net income attributable to common shareholders	$ 2,324	$ 2,046	$ 7,275	$ 5,784
Weighted average shares and share equivalents outstanding, basic (in shares)	20,716	20,726	20,712	20,769
Basic earnings per share (in dollars per share)	$ 0.11	$ 0.10	$ 0.35	$ 0.28
Weighted average effect of dilutive securities – stock options (in shares)	352	211	305	233
Denominator for diluted earnings per share – adjusted weighted average shares (in shares)	21,068	20,937	21,017	21,002
Diluted earnings per share (in dollars per share)	$ 0.11	$ 0.10	$ 0.35	$ 0.28
Common Class B [Member]
Net income	$ 2,384	$ 2,078	$ 7,454	$ 5,858
Allocation of distributed and undistributed income to unvested restricted stock shareholders	(21)	(15)	(64)	(41)
Net income attributable to common shareholders	$ 2,363	$ 2,064	$ 7,390	$ 5,817
Weighted average shares and share equivalents outstanding, basic (in shares)	3,511	3,478	3,503	3,478
Basic earnings per share (in dollars per share)	$ 0.67	$ 0.59	$ 2.11	$ 1.67
Weighted average effect of dilutive securities – stock options (in shares)	45	43	54	44
Denominator for diluted earnings per share – adjusted weighted average shares (in shares)	3,556	3,521	3,557	3,522
Diluted earnings per share (in dollars per share)	$ 0.66	$ 0.59	$ 2.08	$ 1.65
Net income	$ 4,729	$ 4,139	$ 14,793	$ 11,683

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Note 9 - Related Party Transactions (Details Textual) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Related Party Transaction, Amounts of Transaction	$ 59,000	$ 58,000	$ 174,000	$ 169,000

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Note 10 - Recent Accounting Pronouncements (Details Textual) - USD ($)	3 Months Ended	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2016
Reclassification from Current Deferred Tax Assets to Noncurrent Deferred Tax Assets [Member] | December 31, 2015 [Member]
Prior Period Reclassification Adjustment		$ 1,100,000
Reclassification from Excess Tax Benefits to Income Tax Expense [Member] | Period Ended March 31 2016 [Member]
Prior Period Reclassification Adjustment		333,000
Recognition of Excess Tax Benefits in Provision for Income Taxes, Rather than Additional Paid-In Capital [Member]
Current Period Reclassification	$ 38,000	$ 447,000