Note 14 - Segment Information

12 Months Ended

Dec. 31, 2015

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

(1 4 ) Segment Information

The Company’s six operating segments are aggregated into one reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the FASB guidance on segment disclosure. The six operating segments are Experience, The Governance Institute, Market Insights, Reputation, National Research Corporation Canada and Connect, each of which offer a portfolio of solutions to address specific market needs around growth, engagement, informing and thought leadership for healthcare organizations. On December 21, 2015, selected assets and liabilities were sold from a seventh operating segment, Predictive Analytics, reducing the number of operating segments to six as of December 31, 2015.

The table below presents entity-wide information regarding the Company’s revenue and assets by geographic area:

	2015		2014		2013
	(In thousands)
Revenue:
United States	$	97,097	$	92,270	$	85,863
Canada		5,246		6,567		6,727
Total	$	102,343	$	98,837	$	92,590
Long-lived assets:
United States	$	70,624	$	73,328	$	71,139
Canada		2,364		2,994		3,383
Total	$	72,988	$	76,322	$	74,522
Total assets:
United States	$	116,530	$	115,730	$	98,074
Canada		12,569		13,780		13,014
Total	$	129,099	$	129,510	$	111,088