Note 12 - Segment Information

12 Months Ended

Dec. 31, 2013

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

(12)     Segment Information

During the first quarter of 2013, the Company condensed its eight operating segments into two operating segments that are aggregated into one reporting segment because they have similar economic characteristics and meet the other aggregation criteria for guidance on segment disclosure.  The two operating segments, organized by geographic area, are National Research Corporation (United States) and National Research Corporation Canada, which each offer a portfolio of solutions to address specific market needs around growth, retention, engagement and thought leadership for healthcare organizations. The table below presents entity-wide information regarding the Company’s revenue and assets by geographic area:

	2013		2012		2011
	(In thousands)
Revenue:
United States	$	85,863	$	79,895	$	70,074
Canada		6,727		6,526		5,693
Total	$	92,590	$	86,421	$	75,767
Long-lived assets:
United States	$	71,139	$	72,817
Canada		3,383		3,414
Total	$	74,522	$	76,231
Total assets:
United States	$	97,982	$	87,670
Canada		13,014		12,376
Total	$	110,996	$	100,046