Exhibit 99.1

 1245 “Q” Street Lincoln, NE  68508 Phone:  402-475-2525 Fax:  402-475-9061

Contact: Kevin R. Karas Chief Financial Officer 402-475-2525

NATIONAL RESEARCH CORPORATION ANNOUNCES

THIRD QUARTER 2012 RESULTS

Organic Growth Drives Solid Top Line and Bottom Line Performance

LINCOLN, Nebraska (November 6, 2012) — National Research Corporation (NASDAQ:NRCI) today announced results for the third quarter 2012.

· Net new sales of $4.7 million

· Revenue up 15% to $21.4 million

· Operating income of $5.6 million, up 35%

· Net income up 35% to $3.6 million

· Diluted earnings per share of $0.51, up 31%

Commenting on the company’s quarterly performance, Michael D. Hays, chief executive officer of National Research Corporation, said, “I’m pleased to report that expanded relationships with current clients, equally matched by signing new clients in the third quarter, continues the all-organic top-line growth trend we have been experiencing from the beginning of the year.”

Revenue for the quarter ended September 30, 2012, was $21.4 million, compared to $18.5 million for the same quarter in 2011.  Net income for the quarter ended September 30, 2012, was $3.6 million, or $0.53 per basic share and $0.51 per diluted share, compared to $2.6 million for the second quarter 2011, or $0.40 per basic share and $0.39 per diluted share.

Kevin Karas, chief financial officer of National Research Corporation, said, “Thirty-five percent growth in net income on 15% revenue growth in the quarter, clearly illustrates the attractiveness of the company’s business model.  Our total contract value, which was $91.7 million as of September 30, 2012, continues to build and additional opportunities for leverage are being realized.”

NRCI Announces Third Quarter 2012 Results

Page 2

November 6, 2012

In closing, the company’s Board of Directors announced it has declared a regular quarterly dividend of twenty-six cents ($0.26) per share and a special one-time dividend of one dollar and fifty cents ($1.50) per share both payable Tuesday, December 18, 2012, to shareholders of record as of the close of business on Friday, November 16, 2012.

A listen-only simulcast of National Research Corporation’s 2012 third quarter conference call will be available online at www.earnings.com on November 7, 2012, beginning at 11:00 a.m. Eastern time.  The online replay will follow approximately one hour later and continue for 30 days.

For more than 31 years, National Research Corporation has been at the forefront of patient-centered care, helping healthcare providers measure and improve quality and services through analytics that offer a rich understanding of customers’ experiences, preferences, risks and behaviors across the healthcare continuum.

This press release includes “forward-looking” statements related to the Company that can generally be identified as describing the Company’s future plans, objectives or goals.  Such forward-looking statements are subject to risks and uncertainties that could cause actual results or outcomes to differ materially from those currently anticipated.  These forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  For further information about the factors that could affect the Company’s future results, please see the Company’s filings with the Securities and Exchange Commission.

-END-

NRCI Announces Third Quarter 2012 Results

Page 3

November 6, 2012

NATIONAL RESEARCH CORPORATION

Unaudited Condensed Consolidated Statements of Operations

(In thousands, except per share data)

	Three Months Ended September 30,						Nine Months Ended September 30,
	2012			2011			2012			2011
Revenue	$	21,386		$	18,549		$	64,425		$	56,655
Operating expenses:
Direct	$	8,769			7,471			26,333			21,489
Selling, general and administrative		5,821			5,572			17,541			17,651
Depreciation and amortization		1,149			1,312			3,606			3,790
Total operating expenses		15,739			14,355			47,480			42,930
Operating income		5,647			4,194			16,945			13,725
Other income (expense), net:
Interest income		8			4			20			8
Interest expense		(134	)		(155	)		(416	)		(480	)
Other, net		(29	)		74			(16	)		55
Total other expense, net		(155	)		(77	)		(412	)		(417	)
Income before income taxes		5,492			4,117			16,533			13,308
Provision for income taxes		1,915			1,470			5,168			4,876
Net income	$	3,577		$	2,647		$	11,365		$	8,432
Net income per share, basic	$	0.53		$	0.40		$	1.68		$	1.26
Net income per share, diluted	$	0.51		$	0.39		$	1.64		$	1.23
Weighted average shares outstanding:
Basic		6,791			6,679			6,754			6,666
Diluted		6,961			6,850			6,941			6,845

-END-

NRCI Announces Third Quarter 2012 Results

Page 4

November 6, 2012

NATIONAL RESEARCH CORPORATION

Unaudited Condensed Consolidated Balance Sheets

(Dollars in thousands)

	Sep. 30, 2012			Dec. 31, 2011
ASSETS
Current Assets:
Cash and cash equivalents	$	15,026		$	8,082
Accounts receivable, net		14,206			11,187
Income taxes receivable		90			--
Other current assets		3,129			2,868
Total current assets		32,451			22,137
Net property and equipment		12,907			13,613
Goodwill		57,839			57,730
Other, net		6,232			7,196
Total Assets	$	109,429		$	100,676
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current Liabilities:
Accounts payable and accrued expenses	$	3,305		$	2,302
Deferred revenue		17,527			16,500
Accrued compensation		3,779			3,591
Income taxes payable		--			145
Notes payable		13,076			1,861
Total current liabilities		37,687			24,399
Non-current liabilities		7,673			20,723
Total Liabilities		45,360			45,122
Shareholders’ Equity:
Common stock, $0.001 par value; 20,000,000 shares authorized; issued 8,278,491in 2012 and 8,117,849 in 2011; outstanding 6,824,355in 2012 and 6,724,280 in 2011		8			8
Additional paid-in capital		35,880			31,080
Retained earnings		53,061			46,995
Accumulated other comprehensive income		1,267			907
Treasury stock		(26,147	)		(23,436	)
Total shareholders’ equity		64,069			55,554
Total liabilities and shareholders’ equity	$	109,429		$	100,676

-END-