0001140361-15-024998.txt : 20150622 0001140361-15-024998.hdr.sgml : 20150622 20150622114142 ACCESSION NUMBER: 0001140361-15-024998 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150618 FILED AS OF DATE: 20150622 DATE AS OF CHANGE: 20150622 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: NATIONAL RESEARCH CORP CENTRAL INDEX KEY: 0000070487 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMMERCIAL PHYSICAL & BIOLOGICAL RESEARCH [8731] IRS NUMBER: 470634000 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1245 Q STREET CITY: LINCOLN STATE: NE ZIP: 68508 BUSINESS PHONE: 4024752525 MAIL ADDRESS: STREET 1: 1245 Q STREET CITY: LINCOLN STATE: NE ZIP: 68508 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Hays Michael D. CENTRAL INDEX KEY: 0001053133 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35929 FILM NUMBER: 15944098 MAIL ADDRESS: STREET 1: C/O NATIONAL RESEARCH CORPORATION STREET 2: 1245 Q STREET CITY: LINCOLN STATE: NE ZIP: 68508 FORMER NAME: FORMER CONFORMED NAME: HAYS MICHAEL DATE OF NAME CHANGE: 19980115 4 1 doc1.xml FORM 4 X0306 4 2015-06-18 0 0000070487 NATIONAL RESEARCH CORP NRCIA/B 0001053133 Hays Michael D. C/O NATIONAL RESEARCH CORPORATION 1245 "Q" STREET LINCOLN NE 68508 1 1 1 0 CEO Class A Common Stock 5681750 D Class A Common Stock 283485 I By Spouse Class A Common Stock 75 I By Spouse & Daughter Jt Class B Common Stock 2015-06-18 4 S 0 143 34.00 D 1826723 D Class B Common Stock 125125 I By Spouse Class B Common Stock 12 I By Spouse & Daughter Jt Employee Stock Option (right to buy) 5.12 2016-01-05 Class A Common Stock 33234 33234 D Employee Stock Option (right to buy) 6.62 2017-01-05 Class A Common Stock 25068 25068 D Employee Stock Option (right to buy) 7.59 2018-01-04 Class A Common Stock 21633 21633 D Employee Stock Option (right to buy) 8.12 2019-01-05 Class A Common Stock 20109 20109 D Employee Stock Option (right to buy) 6.29 2020-01-05 Class A Common Stock 26481 26481 D Employee Stock Option (right to buy) 9.14 2021-01-05 Class A Common Stock 17745 17745 D Employee Stock Option (right to buy) 10.75 2022-01-05 Class A Common Stock 14949 14949 D Employee Stock Option (right to buy) 14.50 2023-01-07 Class A Common Stock 10938 10938 D Employee Stock Option (right to buy) 18.80 2024-01-07 Class A Common Stock 2904 2904 D Employee Stock Option (right to buy) 13.17 2025-01-06 Class A Common Stock 10014 10014 D Employee Stock Option (right to buy) 13.06 2016-01-05 Class B Common Stock 5539 5539 D Employee Stock Option (right to buy) 15.31 2017-01-05 Class B Common Stock 4178 4178 D Employee Stock Option (right to buy) 16.76 2018-01-04 Class B Common Stock 3605 3605 D Employee Stock Option (right to buy) 17.57 2019-01-05 Class B Common Stock 3351 3351 D Employee Stock Option (right to buy) 14.82 2020-01-05 Class B Common Stock 4413 4413 D Employee Stock Option (right to buy) 19.09 2021-01-05 Class B Common Stock 2957 2957 D Employee Stock Option (right to buy) 21.5 2022-01-05 Class B Common Stock 2491 2491 D Employee Stock Option (right to buy) 27.13 2023-01-07 Class B Common Stock 1823 1823 D Employee Stock Option (right to buy) 34.15 2024-01-07 Class B Common Stock 266 266 D Employee Stock Option (right to buy) 35.48 2025-01-06 Class B Common Stock 1669 1669 D Does not include 467,265 shares of class A common stock currently held in certain GRAT agreements, all or a portion of which will be returned to Mr. Hays over the next two years. Does not include 467,265 shares of class A common stock currently held in certain GRAT agreements, all or a portion of which will be returned to Mr. Hays' spouse over the next two years. The reporting person disclaims beneficial ownership of these shares. This option became fully exercisable on January 5, 2011. This option became fully exercisable on January 5, 2012. This option became fully exercisable on January 4, 2013. This option became fully exercisable on January 5, 2014. This option became fully exercisable on January 5, 2015. This option becomes fully exercisable on January 5, 2016. This option becomes fully exercisable on January 5, 2017. This option becomes fully exercisable on January 7, 2018. This option becomes fully exercisable on January 7, 2019. This option becomes fully exercisable on January 6, 2020. /s/ Russell E. Ryba, Attorney-In-Fact for Michael D. Hays 2015-06-22