8-K

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549


                                   FORM 8-K


                                CURRENT REPORT
               PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                             EXCHANGE ACT OF 1934


       Date of Report (Date of earliest event reported) October 20, 2000
                                                       -----------------


                                   e4L, Inc.
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       (Exact name of registrant as specified in charter)



     Delaware                           I-6715                  13-2658741
- ------------------------    ------------------------------ ---------------
(State or Other Juris-          (Commission File Number)   (IRS Employer Identi-
diction of Incorporation)                                   fication No.)


15821 Ventura Boulevard, 5th Floor, Los Angeles, CA                  91436
- ---------------------------------------------------           ------------
(Address of principle executive offices)                           (Zip Code)


Registrant's telephone number, including area code    818-461-6400
                                                   ---------------


- --------------------------------------------------------------------------------
        (Former name or former address, if changed since last report.)

                     ____________________________________


Item 3.        Bankruptcy or Receivership.

     On October 20, 2000, e4L, Inc.'s ("e4L") wholly-owned United States
subsidiary, Quantum North America, Inc. (d/b/a, e4L North America) ("QNA") filed
a voluntary petition for relief under Chapter 11 of the United States Bankruptcy
Code in the United States Bankruptcy Court for the Central District of
California. QNA's Chapter 11 bankruptcy is proceeding as Case No. SV00-19482-GM.
e4L issued a press release on October 20, 2000 announcing the filing of the
voluntary petition for relief under Chapter 11. This press release is attached
hereto as Exhibit 99.1 and is incorporated herein in its entirety by reference.
Under Chapter 11, QNA will attempt to seek debtor-in-possession financing from
its senior lender, Foothill Capital Corporation ("Foothill"), in order to fund
the Chapter 11 reorganization proceedings.

     On October 20, 2000, e4L's wholly-owned United Kingdom subsidiary, Quantum
International Limited ("QIL") filed a petition in the High Court of Justice,
Chancery Division Companies Court in the United Kingdom (the "Court") seeking a
grant of an administrative order. The filing will take approximately two to
three weeks before approval by the Court is granted. During the pendancy of the
filing and approval process, QIL will continue to pursue various strategic
alternatives, including the possible sale of its business. Upon filing of the
administrative proceedings with the Court, QIL will operate under
administration, whereby an administrator will be retained by QIL for the purpose
of either reorganizing or liquidating QIL's business for the benefit of
creditors similar to a Chapter 11 proceeding in the United States.

Item 5.        Other Events.

     As previously reported, on October 5, 2000, QNA received a demand for
payment pursuant to the Loan Agreement whereby Foothill demanded immediate
payment of principal and interest due thereunder of approximately $11.7 million.
On October 9, 2000, Foothill demanded payment of the approximately $11.7 million
outstanding from e4L pursuant to a General Continuing Guaranty entered into by
e4L and Foothill in connection with the Loan Agreement.

     e4L is currently contemplating Chapter 11 filings for two other wholly-
owned United States subsidiaries: Positive Response Television, Inc. and
DirectAmerica Corporation (d/b/a, Quantum Television).

Item 7.        Financial Statements, Pro Forma Financial Information and
               Exhibits.

     (c)       Exhibits

               99.1  Press Release dated October 20, 2000.

                                       2


                                  SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                       e4L, Inc.
                                       (Registrant)


Date: October 23, 2000                 By: /s/ Daniel M. Yukelson
                                           ------------------------------
                                       Name:  Daniel M. Yukelson
                                       Title: Executive Vice President/Finance
                                              and Chief Financial Officer

                                       3

EX-99.1

                                                                    EXHIBIT 99.1

                     PRESS RELEASE DATED OCTOBER 20, 2000



FOR IMMEDIATE RELEASE
- ---------------------


                 QUANTUM NORTH AMERICA, INC. FILES CHAPTER 11,
              AND UNITED KINGDOM SUBSIDIARY SEEKS ADMINISTRATION


     LOS ANGELES, California - October 20, 2000 - e4L, Inc. (NYSE: "ETV") today
announced that its wholly-owned United States Subsidiary, Quantum North America,
Inc. (d/b/a, e4L North America) ("QNA") filed a voluntary petition for relief
under Chapter 11 of the United States Bankruptcy Code in the United States
Bankruptcy Court for the Central District of California.

     e4L further announced today that its wholly-owned United Kingdom
subsidiary, Quantum International Limited ("QIL") filed a petition in the High
Court of Justice, Chancery Division Companies Court in the United Kingdom (the
"Court") seeking a grant of an administrative order. Upon filing of the
administrative proceedings with the Court, QIL will operate under
administration, whereby an administrator will be retained by QIL for the purpose
of either reorganizing or liquidating QIL's business for the benefit of
creditors.

     e4L further announced that it will attempt to seek debtor-in-possession
financing from its senior lender, Foothill Capital Corporation, in order to fund
QNA's Chapter 11 reorganization proceedings. In addition, e4L and QNA anticipate
that they will agree to the appointment of John Grigsby and Associates, Inc., a
financial advisory and turnaround firm.

     As previously announced on October 11, 2000, e4L had retained Direct
Marketing Services Group, LLC to provide, among other things, daily operational
and financial management services for e4L's United States direct response
business.

     The Chapter 11 filing of QNA and administrative proceeding of QIL are not
expected to impact e4L's businesses in the Pacific Rim and Asia.

This press release contains forward-looking statements regarding potential
future events and developments affecting e4L's business. e4L wishes to take
advantage of certain ``safe harbor'' provisions regarding forward-looking
statements. Examples of forward-looking statements include, but are not limited
to, (i.) projections of revenues, income or loss, profitability, earnings or
loss per share and other financial indicators, (ii.) statements of plans or
objectives of management or Board of Directors, including the potential sale of
its Austral-Asian businesses and (iii.) other statements about the direct
response or electronic commerce industries. e4L's ability to predict projected
results or the effect of certain events on e4L's results of operations is
inherently uncertain. Therefore e4L wishes to caution each reader of this press
release to carefully consider certain factors, including competition for
customers, media pricing and access, market


conditions regarding buyers and sellers of media, the potential effect of
litigation involving e4L, the risks of doing business, issues related to
entering new markets and the electronic commerce industry, the inherent
difficulty in identifying successful products, locating efficient suppliers of
such products and bringing such products to market in a timely fashion and other
factors, each of which could affect the ability of e4L to achieve its projected
results and may cause actual results to differ materially from those expressed
herein. For a description of additional risks and uncertainties, please refer to
e4L's filings with the Securities and Exchange Commission, including e4L's most
recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.



                                    Contact:
                                    -------
                                    Bruce D. Goodman, Executive Vice President
                                    Telephone: (818) 461-6510
                                    Facsimile: (818) 461-6460
                                    e-mail:
                                    bruce.goodman@e4L.com