UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date: December 30, 2009 5:30 P.M.
Form: S-4
CIK: 0000701985
Company Name: LIMITED BRANDS INC
File Number: 333-163026
CIK: 0001476456
Company Name: Bath & Body Works Brand Management, Inc.
File Number: 333-163026-11
CIK: 0001476455
Company Name: Bath & Body Works, LLC
File Number: 333-163026-10
CIK: 0001476454
Company Name: beautyAvenues, Inc.
File Number: 333-163026-09
CIK: 0000945676
Company Name: INTIMATE BRANDS INC
File Number: 333-163026-08
CIK: 0001476453
Company Name: Limited Brands Direct Fulfillment, Inc.
File Number: 333-163026-07
CIK: 0001476452
Company Name: Limited Service Corp
File Number: 333-163026-06
CIK: 0001476451
Company Name: Limited Store Planning, Inc.
File Number: 333-163026-05
CIK: 0001476450
Company Name: Mast Industries, Inc.
File Number: 333-163026-04
CIK: 0001476449
Company Name: Victorias Secret Direct Brand Management, LLC
File Number: 333-163026-03
CIK: 0001476448
Company Name: Victorias Secret Stores Brand Management, Inc.
File Number: 333-163026-02
CIK: 0001476447
Company Name: Victorias Secret Stores, LLC
File Number: 333-163026-01