8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): August 5, 2010

Limited Brands, Inc.

(Exact Name of Registrant as Specified in Its Charter)

Delaware

(State or Other Jurisdiction

of Incorporation)

1-8344	31-1029810
(Commission File Number)	(IRS Employer Identification No.)

Three Limited Parkway Columbus, OH	43230
(Address of Principal Executive Offices)	(Zip Code)

(614) 415-7000

(Registrant’s Telephone Number, Including Area Code)

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02. Results of Operations and Financial Condition.

and

Item 7.01. Regulation FD Disclosure.

The following information is being furnished pursuant to Item 2.02, “Results of Operations and Financial Condition” and Item 7.01 “Regulation FD Disclosure”, and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

On August 5, 2010, Limited Brands, Inc. issued a press release reporting net sales and comparable store sales for the four weeks, thirteen weeks and twenty-six weeks ended July 31, 2010. A copy of the press release is attached hereto as Exhibit 99.1 and is hereby incorporated by reference.

Item 9.01 Financial Statements and Exhibits.

Exhibit 99.1 July Sales Release dated August 5, 2010

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Limited Brands, Inc.
Date: August 6, 2010	By	/s/ Stuart B. Burgdoerfer
		Stuart B. Burgdoerfer
		Executive Vice President and Chief Financial Officer

EX-99.1

Exhibit 99.1

LIMITED BRANDS REPORTS JULY 2010 SALES AND RAISES SECOND

QUARTER EARNINGS GUIDANCE

Columbus, Ohio, Aug. 5, 2010 — Limited Brands, Inc. (NYSE: LTD) reported a comparable store sales increase of 12 percent for the four weeks ended July 31, 2010, compared to the four weeks ended Aug. 1, 2009. The company reported net sales of $619.7 million for the four weeks ended July 31, 2010, compared to net sales of $556.2 million last year.

The company reported a comparable store sales increase of 7 percent for the second quarter ended July 31, 2010, compared to the second quarter ended Aug. 1, 2009. The company reported net sales of $2.243 billion for the second quarter ended July 31, 2010, compared to sales of $2.067 billion last year.

The company reported a comparable store sales increase of 8 percent for the 26 weeks ended July 31, 2010, compared to the 26 weeks ended Aug. 1, 2009. The company reported net sales of $4.174 billion for the 26 weeks ended July 31, 2010, compared to sales of $3.792 billion last year.

The company now expects to report second quarter adjusted earnings per share of $0.34 to $0.36 cents versus its previous guidance of $0.27 to $0.32 cents.

To hear further commentary provided on Limited Brands’ prerecorded July sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto www.Limitedbrands.com for an audio replay. The company will report its second quarter earnings results after the close of the market on Aug. 18 and will conduct its second quarter earnings call at 9 a.m. Eastern on Aug. 19.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria’s Secret, Pink, Bath & Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an international company. The company operates 2,669 specialty stores in the United States and its brands are sold in more than 700 company-operated and franchised additional locations world-wide. The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

Limited Brands, Inc. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the July sales call involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “planned,” “potential” and similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the July sales call:

• general economic conditions, consumer confidence and consumer spending patterns;

• the global economic crisis and its impact on our suppliers, customers and other counterparties;

• the impact of the global economic crisis on our liquidity and capital resources;

• the dependence on a high volume of mall traffic and the possible lack of availability of suitable store locations on appropriate terms;

• the seasonality of our business;

• our ability to grow through new store openings and existing store remodels and expansions;

• our ability to expand into international markets;

Three Limited Parkway Columbus, Ohio 43230 www.LimitedBrands.com

• independent licensees;

• our direct channel business;

• our failure to protect our reputation and our brand images;

• our failure to protect our trade names, trademarks and patents;

• market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;

• stock price volatility;

• our failure to maintain our credit rating;

• our ability to service our debt;

• the highly competitive nature of the retail industry generally and the segments in which we operate particularly;

• consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise, launch new product lines successfully, offer products at the appropriate price points and enhance our brand image;

• our ability to retain key personnel;

• our ability to attract, develop and retain qualified employees and manage labor costs;

• our reliance on foreign sources of production, including risks related to:

• political instability;

• duties, taxes and other charges on imports;

• legal and regulatory matters;

• volatility in currency and exchange rates;

• local business practices and political issues;

• potential delays or disruptions in shipping and related pricing impacts;

• the disruption of imports by labor disputes; and

• changing expectations regarding product safety due to new legislation.

• the possible inability of our manufacturers to deliver products in a timely manner or meet quality standards;

• fluctuations in energy costs;

• increases in the costs of mailing, paper and printing;

• self-insured risks;

• our ability to implement and sustain information technology systems;

• our failure to comply with regulatory requirements;

• tax matters; and

• legal and compliance matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the July sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in “Item 1A. Risk Factors” in our 2009 Annual Report on Form 10-K.

For further information, please contact:

Limited Brands:
Investor Relations	Media Relations
Amie Preston	Tammy Roberts Myers
(614) 415-6704	(614) 415-7072
apreston@limitedbrands.com	extcomm@limitedbrands.com

Three Limited Parkway Columbus, Ohio 43230 www.LimitedBrands.com

LIMITED BRANDS

JULY 2010

Comparable Store Sales Increase (Decrease):

	July 2010		July 2009		Second Quarter 2010		Second Quarter 2009		Year-to-Date 2010		Year-to-Date 2009
Victoria’s Secret Stores	12	%	(9	%)	13	%	(12	%)	12	%	(11	%)
La Senza	(4	%)	(9	%)	0	%	(11	%)	1	%	(12	%)
Bath & Body Works	15	%	0	%	0	%	(5	%)	3	%	(4	%)
Limited Brands	12	%	(7	%)	7	%	(9	%)	8	%	(9	%)

Total Sales (Millions):

	Second Quarter 2010		Second Quarter 2009		Year-to-date 2010		Year-to-date 2009
Victoria’s Secret Stores	$	955.3	$	837.7	$	1,783.4	$	1,564.5
Victoria’s Secret Direct		391.0		359.4		741.2		676.8
La Senza		101.8		109.1		187.2		190.1
Total Victoria’s Secret	$	1,448.1	$	1,306.2	$	2,711.8	$	2,431.4
Bath & Body Works	$	536.5	$	533.5	$	966.8	$	936.0
Total Other	$	257.9	$	226.9	$	495.4	$	424.4
Limited Brands	$	2,242.5	$	2,066.6	$	4,174.0	$	3,791.8

Total Stores:

	Stores Operating at 1/30/10	Year-to-date			Stores Operating at 7/31/10
		Opened	Closed
Victoria’s Secret Stores	1,040	4	(5	)	1,039
Bath & Body Works	1,627	2	(10	)	1,619
Henri Bendel	11	—	—		11
Total United States	2,678	6	(15	)	2,669
La Senza Canada	258	—	(3	)	255
Bath & Body Works Canada	31	8	—		39
Victoria’s Secret Canada	4	2	—		6
Total Limited Brands	2,971	16	(18	)	2,969

Three Limited Parkway Columbus, Ohio 43230 www.LimitedBrands.com