EXHIBIT 23.2

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in this Registration
Statement on Form S-4 of The Limited, Inc. of our report dated February 27,
2001 relating to the financial statements, which appears in Intimate Brands,
Inc.'s 2000 Annual Report to Shareholders, which is incorporated by reference
in its Annual Report on Form 10-K for the year ended February 3, 2001. We also
consent to the reference to us under the heading "Experts" in such Registration
Statement.

/s/  PricewaterhouseCoopers LLP
Columbus, Ohio
February 4, 2002