We consent to the reference to our firm under the caption “Experts” in the Registration Statement (Form S-3) and related Prospectus of Limited Brands, Inc. for the registration of debt and equity securities under a universal shelf registration and to the incorporation by reference therein of our reports dated March 26, 2010, with respect to the consolidated financial statements and the effectiveness of internal control over financial reporting of Limited Brands, Inc. and subsidiaries, included in its Annual Report (Form 10-K) for the year ended January 30, 2010, filed with the Securities and Exchange Commission.