8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): May 9, 2013
	L Brands, Inc.
	(Exact Name of Registrant as Specified in Its Charter)
	Delaware
	(State or Other Jurisdiction of Incorporation)
1-8344		31-1029810
(Commission File Number)		(IRS Employer Identification No.)
Three Limited Parkway Columbus, OH		43230
(Address of Principal Executive Offices)		(Zip Code)
	(614) 415-7000
(Registrant's Telephone Number, Including Area Code)
	Limited Brands, Inc.
(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02. Results of Operations and Financial Condition

and

Item 7.01. Regulation FD Disclosure.

The following information is being furnished pursuant to Item 2.02, "Results of Operations and Financial Condition" and Item 7.01, “Regulation FD Disclosure”, and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

On May 9, 2013, Limited Brands, Inc. (now known as L Brands, Inc.) issued a press release reporting net sales and comparable store sales for the four weeks and thirteen weeks weeks ended May 4, 2013. In addition, the press release contains updated guidance with respect to first quarter 2013 earnings. A copy of the press release is attached hereto as Exhibit 99.1 and is hereby incorporated by reference.

Item 9.01 Financial Statements and Exhibits.

Exhibit 99.1        April Sales Release dated May 9, 2013

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

			L Brands, Inc.
Date:	May 10, 2013	By:	/s/ STUART B. BURGDOERFER
			Stuart B. Burgdoerfer
			Executive Vice President and Chief Financial Officer

EX-99.1

Exhibit 99.1

LIMITED BRANDS REPORTS APRIL 2013 SALES AND UPDATES FIRST QUARTER EARNINGS GUIDANCE

Columbus, Ohio, May 9, 2013 - Limited Brands, Inc. (now known as L Brands, Inc.) (NYSE: LTD) reported a comparable store sales increase of 2 percent for the four weeks ended May 4, 2013, compared to the four weeks ended May 5, 2012. The company reported net sales of $660.5 million for the four weeks ended May 4, 2013, compared to net sales of $659.0 million for the four weeks ended April 28, 2012.

The company reported a comparable store sales increase of 3 percent for the 13 weeks ended May 4, 2013, compared to the 13 weeks ended May 5, 2012. The company reported net sales of $2.268 billion for the 13 weeks ended May 4, 2013, an increase of 5 percent compared to sales of $2.154 billion for the 13 weeks ended April 28, 2012.

The company expects to report first quarter earnings per share of approximately $0.46 cents per share.  Versus its previous guidance of $0.40 to $0.45 per share, first quarter results were negatively impacted by approximately $0.03 per share due to costs related to severance and a higher tax rate. 

To hear further commentary provided on Limited Brands' prerecorded April sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto www.LimitedBrands.com for an audio replay. The company will release its first quarter earnings after the close of the market on May 22, and hold its conference call at 9:15 a.m. Eastern Time on May 23. The later start time of 9:15 a.m. versus the typical 9:00 a.m. time for the conference call is due to the company's annual meeting, which is at 8:30 a.m.

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza and Henri Bendel, is an international company. The company operates 2,616 specialty stores in the United States and its brands are sold in more than 700 company-operated and franchised additional locations world-wide. The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Limited Brands b-roll footage of stores is available through ouronline newsroom.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

L Brands, Inc. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the April sales call involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “planned,” “potential” and any similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the April sales call:

• general economic conditions, consumer confidence, consumer spending patterns and market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;

• the seasonality of our business;

• the dependence on a high volume of mall traffic and the possible lack of availability of suitable store locations on appropriate terms;

• our ability to grow through new store openings and existing store remodels and expansions;

• our ability to successfully expand into global markets and related risks;

Three Limited Parkway Columbus, Ohio 43230 www.LimitedBrands.com

• our relationships with independent licensees and franchisees;

• our direct channel businesses;

• our failure to protect our reputation and our brand images;

• our failure to protect our trade names, trademarks and patents;

• the highly competitive nature of the retail industry generally and the segments in which we operate particularly;

• consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise and launch new product lines successfully;

• our ability to source, distribute and sell goods and materials on a global basis, including risks related to:

• political instability;

• duties, taxes and other charges;

• legal and regulatory matters;

• volatility in currency exchange rates;

• local business practices and political issues;

• potential delays or disruptions in shipping and transportation and related pricing impacts;

• the disruption of production or distribution by labor disputes; and

• changing expectations regarding product safety due to new legislation;

• stock price volatility;

• our failure to maintain our credit rating;

• our ability to service or refinance our debt;

• our ability to retain key personnel;

• our ability to attract, develop and retain qualified employees and manage labor costs;

• the inability of our manufacturers to deliver products in a timely manner and meet quality standards;

• fluctuations in product input costs;

• fluctuations in energy costs;

• increases in the costs of mailing, paper and printing;

• claims arising from our self-insurance;

• our ability to implement and maintain information technology systems and to protect associated data;

• our failure to comply with regulatory requirements;

• tax matters; and

• legal and compliance matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the April sales call to reflect circumstances existing after the date of this report or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in “Item 1A. Risk Factors” in our 2012 Annual Report on Form 10-K.

For further information, please contact:

Investor Relations	Media Relations
Amie Preston	Tammy Roberts Myers
(614) 415-6704	(614) 415-7072
apreston@limitedbrands.com	extcomm@limitedbrands.com

Three Limited Parkway Columbus, Ohio 43230 www.LimitedBrands.com

LIMITED BRANDS

APRIL 2013

Comparable Store Sales Increase (Decrease):

	April 2013	April  2012	First Quarter 2013	First Quarter 2012
Victoria's Secret Stores	2%	8%	3%	9%
Bath & Body Works	4%	4%	3%	6%
La Senza	2%	(5%)	5%	(1%)
Limited Brands	2%	6%	3%	7%
Victoria's Secret Direct Sales	(4%)	2%	(6%)	4%

Total Sales (Millions):

	First Quarter 2013		First Quarter 2012
Victoria's Secret Stores		$1,145.6		$1,087.8
Victoria's Secret Direct	359.1		382.0
Total Victoria's Secret		$1,504.7		$1,469.8
Bath & Body Works		$530.1		$505.0
La Senza		$72.8		$75.3
Other		$160.4		$103.7
Limited Brands		$2,268.0		$2,153.8

Total Company-Operated Stores:

	Stores	Year-to-date			Stores
	Operating				Operating
	at 2/2/13	Opened	Closed		at 5/4/13
Victoria's Secret Stores	1,019	4	(4	)	1,019
Bath & Body Works	1,571	—	(3	)	1,568
Henri Bendel	29	—	—		29
Total United States	2,619	4	(7	)	2,616
La Senza Canada	158	—	(1	)	157
Bath & Body Works Canada	71	1	—		72
Victoria's Secret Canada	26	—	—		26
Victoria's Secret UK	2	—	—		2
Total Limited Brands	2,876	5	(8	)	2,873

Three Limited Parkway Columbus, Ohio 43230 www.LimitedBrands.com