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GOODWILL AND OTHER INTANGIBLE ASSETS
12 Months Ended
Dec. 31, 2012
GOODWILL AND OTHER INTANGIBLE ASSETS [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS
 (9) GOODWILL AND OTHER INTANGIBLE ASSETS
The following tables present the changes in the carrying amount of goodwill by operating segment for the years ended December 31, 2012 and 2011:
 
   
2012
 
   
Community
  
Insurance
    
   
Banking
  
Agencies
  
Total
 
   
(In thousands)
 
Balance as of January 1, 2012
 $217,618  $53,679  $271,297 
Goodwill recorded during the year
  -   3,876   3,876 
Balance as of December 31, 2012
 $217,618  $57,555  $275,173 

   
2011
 
   
Community
  
Insurance
    
   
Banking
  
Agencies
  
Total
 
   
(In thousands)
 
Balance as of January 1, 2011
 $217,618  $52,479  $270,097 
Goodwill recorded during the year
  -   1,200   1,200 
Balance as of December 31, 2011
 $217,618  $53,679  $271,297 

The goodwill recorded in the Company's Insurance Agencies reporting segment during 2012 was related to an insurance agency acquired during the third quarter of 2012.  The goodwill recorded in this reporting segment during 2011 was related to an earn-out payment associated with an insignificant insurance agency acquired during the first quarter of 2008.
The Company's policy is to assess goodwill for impairment at the reporting segment level on an annual basis or sooner if an event occurs or circumstances change which indicate that the fair value of a reporting segment is below its carrying amount.  Impairment is the condition that exists when the carrying amount of goodwill exceeds its implied fair value.  Accounting standards require management to estimate the fair value of each reporting segment in assessing impairment at least annually.  The Company's annual assessment date is during the Company's fourth quarter.  The Company's annual goodwill impairment evaluation performed during the fourth quarter of 2012 indicated no impairment of goodwill for its reporting segments as the estimated fair value exceeded its respective carrying value by 23% for the Company's Community Banking reporting segment and by 26% for the Company's Insurance Agencies reporting segment.  Therefore, no goodwill impairment was recorded during 2012.  The Company's annual goodwill impairment evaluation for 2011 also indicated no impairment of goodwill for its reporting segments.  The Company will continue to test reporting segment goodwill for potential impairment on an annual basis in the Company's fourth quarter, or sooner if a goodwill impairment indicator is identified.
In the current economic environment, forecasting cash flows, credit losses and growth in addition to valuing the Company's assets with any degree of assurance is very difficult and subject to significant changes over very short periods of time.  Management will continue to update its analysis as circumstances change.  As market conditions continue to be volatile and unpredictable, impairment of goodwill related to the Company's reporting segments may be necessary in future periods.
The following tables present information regarding the components of the Company's identifiable intangible assets included in the other assets category on the consolidated balance sheet for the years ended December 31, 2012 and 2011:
   
Year ended
  
Year ended
 
   
December 31, 2012
  
December 31, 2011
 
   
Gross Carrying
  
Accumulated
  
Gross Carrying
  
Accumulated
 
   
Amount
  
Amortization
  
Amount
  
Amortization
 
Amortized intangible assets:
 
(In thousands)
 
Core deposit intangibles
 $27,801  $21,674  $27,801  $20,728 
Customer relationship intangibles
  36,239   26,098   32,749   23,935 
Non-solicitation intangibles
  525   151   75   38 
Total
 $64,565  $47,923  $60,625  $44,701 
                  
Unamortized intangible assets:
                
Trade names
 $688  $-  $688  $- 
 
   
Year ended
 
   
December 31,
 
    2012   2011 
Aggregate amortization expense for:
 
(In thousands)
 
Core deposit intangibles
 $946  $1,012 
Customer relationship intangibles
  2,163   2,274 
Non-solicitation intangibles
  113   38 
Total
 $3,222  $3,324 

The following table presents information regarding estimated amortization expense of the Company's amortizable identifiable intangible assets for the year ending December 31, 2013, and the succeeding four years:

   
Core
  
Customer
  
Non-
    
   
Deposit
  
Relationship
  
Solicitation
    
   
Intangibles
  
Intangibles
  
Intangibles
  
Total
 
Estimated amortization expense:
 
(In thousands)
 
For the year ending December 31, 2013
 $582  $2,101  $150  $2,833 
For the year ending December 31, 2014
  526   1,820   150   2,496 
For the year ending December 31, 2015
  487   1,497   75   2,059 
For the year ending December 31, 2016
  451   1,161   -   1,612 
For the year ending December 31, 2017
  419   992   -   1,411