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GOODWILL AND OTHER INTANGIBLE ASSETS
9 Months Ended
Sep. 30, 2012
GOODWILL AND OTHER INTANGIBLE ASSETS [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS
NOTE 8 – GOODWILL AND OTHER INTANGIBLE ASSETS

The carrying amounts of goodwill by operating segment for the nine months ended September 30, 2012 were as follows:
 
   
Community
  
Insurance
    
   
Banking
  
Agencies
  
Total
 
   
(In thousands)
       
Balance as of December 31, 2011
 $217,618  $53,679  $271,297 
Goodwill recorded during the period
  -   3,876   3,876 
Balance as of September 30, 2012
 $217,618  $57,555  $275,173 


The Company's policy is to assess goodwill for impairment at the reporting segment level on an annual basis or sooner if an event occurs or circumstances change which indicate that the fair value of a reporting unit is below its carrying amount. Impairment is the condition that exists when the carrying amount of goodwill exceeds its implied fair value. Accounting standards require management to estimate the fair value of each reporting segment in assessing impairment at least annually. The Company's annual assessment date is during the Company's fourth quarter. No events occurred during the third quarter or first nine months of 2012 that indicated the necessity of an earlier goodwill impairment assessment.
 
In the current environment, forecasting cash flows, credit losses and growth in addition to valuing the Company's assets with any degree of assurance is very difficult and subject to significant changes over very short periods of time. Management will continue to update its analysis as circumstances change. As market conditions continue to be volatile and unpredictable, impairment of goodwill related to the Company's reporting segments may be necessary in future periods.
 
The following tables present information regarding the components of the Company's identifiable intangible assets for the dates and periods indicated:
 
   
As of
  
As of
 
   
September 30, 2012
  
December 31, 2011
 
   
Gross Carrying
  
Accumulated
  
Gross Carrying
  
Accumulated
 
   
Amount
  
Amortization
  
Amount
  
Amortization
 
Amortized intangible assets:
 
(In thousands)
 
Core deposit intangibles
 $27,801  $21,440  $27,801  $20,728 
Customer relationship intangibles
  35,985   25,523   32,749   23,935 
Non-solicitation intangibles
  525   104   75   38 
Total
 $64,311  $47,067  $60,625  $44,701 
                  
Unamortized intangible assets:
                
Trade names
 $688  $-  $688  $- 
 
   
Three months ended
  
Nine months ended
 
   
September 30,
  
September 30,
 
   
2012
  
2011
  
2012
  
2011
 
Aggregate amortization expense for:
 
(In thousands)
 
Core deposit intangibles
 $235  $248  $712  $764 
Customer relationship intangibles
  579   565   1,588   1,718 
Non-solicitation intangibles
  47   9   66   28 
Total
 $861  $822  $2,366  $2,510 

The following table presents information regarding estimated amortization expense on the Company's amortizable identifiable intangible assets for the year ending December 31, 2012 and the succeeding four years:

 
      
Customer
  
Non-
    
   
Core Deposit
  
Relationship
  
Solicitation
    
   
Intangibles
  
Intangibles
  
Intangibles
  
Total
 
Estimated Amortization Expense:
 
(In thousands)
 
For year ending December 31, 2012
 $946  $2,159  $112  $3,217 
For year ending December 31, 2013
  582   2,059   150   2,791 
For year ending December 31, 2014
  526   1,782   150   2,458 
For year ending December 31, 2015
  487   1,465   75   2,027 
For year ending December 31, 2016
  451   1,133   -   1,584