-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, UDtNiAP7A1kWWeUHO1Zze02STc5bJLd8XtM0V8FiTIoKCPrnOhJTutxG3o61/qfL AtMYY4Jo5MlX0abVstcpsg== 0001157523-06-009575.txt : 20061002 0001157523-06-009575.hdr.sgml : 20061002 20061002120315 ACCESSION NUMBER: 0001157523-06-009575 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20060929 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20061002 DATE AS OF CHANGE: 20061002 FILER: COMPANY DATA: COMPANY CONFORMED NAME: NATIONAL BEVERAGE CORP CENTRAL INDEX KEY: 0000069891 STANDARD INDUSTRIAL CLASSIFICATION: BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086] IRS NUMBER: 592605822 STATE OF INCORPORATION: DE FISCAL YEAR END: 0430 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-14170 FILM NUMBER: 061119482 BUSINESS ADDRESS: STREET 1: ONE NORTH UNIVERSITY DRIVE STREET 2: BUILDING A 4TH FLOOR CITY: FORT LAUDERDALE STATE: FL ZIP: 33324 BUSINESS PHONE: 3055810922 MAIL ADDRESS: STREET 1: 1 NORTH UNIVERSITY DR CITY: PLANTATION STATE: FL ZIP: 33324 8-K 1 a5239703.txt NATIONAL BEVERAGE CORP. 8-K UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): September 29, 2006 ------------------ National Beverage Corp. - -------------------------------------------------------------------------------- (Exact Name of Registrant as Specified in Its Charter) Delaware - -------------------------------------------------------------------------------- (State or Other Jurisdiction of Incorporation) 1-14170 59-2605822 - -------------------------------------------------------------------------------- (Commission File Number) (IRS Employer Identification No.) One North University Drive Fort Lauderdale, Florida 33324 - -------------------------------------------------------------------------------- (Address of Principal Executive Offices) (Zip Code) (954) 581-0922 - -------------------------------------------------------------------------------- (Registrant's Telephone Number, Including Area Code) - -------------------------------------------------------------------------------- (Former Name or Former Address, if Changed Since Last Report) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below): |_| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) Item 8.01 Other Events On September 29, 2006, National Beverage Corp. issued a press release discussing its energy drink products. This release is furnished herewith as Exhibit 99.1 hereto. Item 9.01 Financial Statements and Exhibits (c) Exhibit 99.1 Press release dated September 29, 2006 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. National Beverage Corp. ----------------------- (Registrant) Date: September 29, 2006 /s/ Dean A. McCoy ----------------- Dean A. McCoy Senior Vice President - Chief Accounting Officer EXHIBIT INDEX 99.1 Press release dated September 29, 2006. EX-99.1 2 a5239703ex99_1.txt EXHIBIT 99.1 Exhibit 99.1 National Beverage... Energizing the `Energy Segment' FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Sept. 29, 2006--Throughout the nation, consumers are enjoying energy boosts with new and unique offerings by National Beverage Corp. (AMEX:FIZ). Rip It, the company's most popular energy brand, has gained additional distribution with the nation's largest retail drugstore chain on a national basis. Rip It's six delicious flavors can be found in warehouse chains, drug and dollar stores and grocery chains from coast to coast. Detroit now has its "Freek On" with National Beverage's recent and funkiest energy drink, FREEK(TM), in five outrageously evil and delicious flavors. FREEK recently hit the Detroit market with a unique marketing campaign featuring 'teaser' billboards, freaky contests, free tee-shirts, and wild sampling events. Pleased by the results of FREEK in Detroit, the brand is being rolled out to other major metropolitan markets. Additionally, National Beverage's newest energy drink developed by women for women - Chic - will be launched during the National Association of Convenience Stores (NACS) show in Las Vegas beginning October 9. Chic provides enhanced alertness and 'feelings' relative to energy with a refreshing fruit flavor and the packaging is in attractive, slim cans. "The energy drink category exploded in 2005 with sales of $3.4 billion and industry experts expect energy sales to triple in the next five years," stated Joseph G. Caporella, President. "We created a special niche in this competitive category when we introduced Rip It in delicious fruit flavors in late 2004. "Due to National Beverage's soft drink specialization - FLAVORS - many distribution partners had requested that we aggressively pursue expansion into the energy segments these past several years. National Beverage Corp. has a strong persona due to its financial strength and hybrid structure with manufacturing/distribution operations and the largest soft-drink warehouse distribution nationally. We believe that opportunities present at this time, coupled with the dynamics of our distribution partners, require expansion of our energy products," Caporella continued. "Our energized strategy is under way and will remain the focus of our company in the future...leaving no doubt in the consumers' 'minds/mouths' that flavored energy is 'FUNNER' and certainly that's what we're all about at National Beverage," concluded Caporella. National Beverage is a UNIQUE BEVERAGE COMPANY that innovates and produces energy drinks, powders, soft drinks, bottled waters, juices and juice products, and is highly recognized for a line of refreshing flavors through its popular brands: Shasta(R), Faygo(R), Ritz(R), Everfresh(R), Mr. Pure(R), LaCroix(R) , Rip It(R) , FREEK (TM) and Chic (TM). Fun, Flavor and 'E' Vitality...the National Beverage Way Note: This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include fluctuations in costs, changes in consumer preferences and other items and risk factors described in the Company's Securities and Exchange Commission filings and the Company disclaims an obligation to update any such factors or to publicly announce the results of any revisions to any forward-looking statements contained herein to reflect future events or developments. CONTACT: National Beverage Corp., Fort Lauderdale Grace A. Keene, 954-581-0922 -----END PRIVACY-ENHANCED MESSAGE-----