Exhibit 99.1

     National Beverage 'Blasts Off' into its 21st Year With 'Powder' Power

     FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Nov. 16, 2005--To commemorate its
20th anniversary, National Beverage Corp. (AMEX:FIZ) is proud to introduce the
newest concepts in energy fuel and vitamins -- 'to go'. Rip It Power Energy Fuel
and PowerBlast powders are hitting the market in convenient power-paks ready to
mix with water and enjoy. Rip It Power Energy Fuel powder contains the same
potent energy burst offered by National Beverage's fast-growing energy beverage,
Rip It. PowerBlast powder provides a vitamin boost in addition to an extra
'blast' of energy. Both powders will be available in individual power-paks as
well as three-pack "blister" packs and 24-pack display cartons.
     The powders, along with traditional Rip It flavors, are featured at the
National Association of Convenience Stores (NACS) show in Las Vegas beginning
today. National Beverage is showcasing its full line of products, as well as Mo'
Rip It, the promotional 'hipster' for Rip It beverages and powders. In addition
to product samplings and raffles of ski equipment, Rip It spokesperson,
world-champion moguls skier Jeremy Bloom, will be signing autographs on November
17. National Beverage is also kicking off the Jeremy Bloom Rip It 2 Win It
Consumer Sweepstakes with prizes of a trip for two, skis and other ski
accessories.
     "Our mission is to successfully launch the first nationally distributed
'powdered' energy and vitamin-enhanced products offered in unique power-paks,"
stated Joseph G. Caporella, President. "We are positioning the benefits of
PowerBlast, which includes vitamins, minerals, electrolytes and botanicals, to
appeal to active adults in the 24-44 age bracket. On the other hand, Rip It
powders are targeted to young men aged 18-24 who are looking for a quick burst
of energy -- right now. One can carry in their pocket, purse, briefcase or
wherever the instant energy... 'to use'! Simply mixing the powder with water or
other preferred beverages provides a potent boost any time of the day or night,"
Caporella concluded.
     National Beverage is a TOTAL BEVERAGE COMPANY that produces soft drinks,
bottled waters, juices and juice products and is highly recognized for a line of
refreshing flavors through its popular brands: Shasta(R), Faygo(R), Ritz(R),
Everfresh(R), Mr. Pure(R), LaCroix(R) and Rip It(R).

     Fun & Flavor...the National Beverage Way

     Note: This press release includes forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors which may cause actual results, performance or achievements of the
Company to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. Such
factors are described in the Company's Securities and Exchange Commission
filings and the Company disclaims an obligation to update any such factors or to
publicly announce the results of any revisions to any forward-looking statements
contained herein to reflect future events or developments.


     CONTACT: National Beverage Corp., Fort Lauderdale
              Grace A. Keene, 954-581-0922