EXHIBIT 23.01

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

      We consent to the incorporation by reference in the Registration
Statements (Forms S-8 Nos. 33-13995, 33-72438, 333-06025, 333-88683 and
333-115470) pertaining to the Nashua Corporation 1987 Stock Option Plan, Nashua
Corporation Employees' Savings Plan, Nashua Corporation Amended 1996 Stock
Incentive Plan, the Nashua Corporation 1999 Shareholder Value Plan of our report
dated February 4, 2005 and the Nashua Corporation 2004 Value Creation Incentive
Plan, with respect to the consolidated financial statements and schedule of
Nashua Corporation included in the Annual Report (Form 10-K) for the year ended
December 31, 2004.

Manchester, New Hampshire                     /s/ ERNST & YOUNG LLP
                                              ---------------------------------
March 14, 2005