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Revenue (Notes)
6 Months Ended
Aug. 04, 2018
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer
REVENUE

Net Sales

We recognize revenue for merchandise sales, net of expected returns and sales tax, at the time of in-store purchase or delivery of the product to our guest. When merchandise is shipped to our guests, we estimate receipt based on historical experience. Revenue is deferred and a liability is established for sales returns based on historical return rates and sales for the return period. We recognize an asset and corresponding adjustment to cost of sales for our right to recover returned merchandise. At each financial reporting date, we assess our estimates of expected returns, refund liabilities and return assets. For merchandise sold in our stores and online, tender is accepted at the point of sale. When we receive payment before the guest has taken possession of the merchandise, the amount received is recorded as deferred revenue until the transaction is complete. Our performance obligations for unfulfilled merchandise orders are typically satisfied within one week. Shipping and handling fees charged to guests relate to fulfillment activities and are included in net sales with the corresponding costs recorded in cost of sales.

We record deferred revenue for the sale of gift cards and merchandise credits issued for returned merchandise, and we recognize revenue in net sales upon redemption. Gift card and merchandise credit redemptions typically occur within 12 months of the date of issuance with the majority redeemed within the first three months. Our gift cards and merchandise credits do not expire. Based on historical redemption rates, a small percentage of gift cards and merchandise credits will never be redeemed. We recognize estimated breakage income for gift cards and merchandise credits that will never be redeemed in proportion to actual historical redemption patterns.

Under our loyalty programs, members can accumulate points, based on their spending, toward earning a reward certificate that can be redeemed for future merchandise purchases. Points earned by loyalty members reset to zero at the end of each calendar year. Reward certificates expire 30 and 60 days after the date of issuance for our department stores and off-price stores, respectively. We allocate and defer a portion of our sales to reward certificates expected to be earned, based on the relative stand-alone sales transaction price and reward certificate value, and recognize the reward certificate as a net sale when it is redeemed.

The following table presents the composition of net sales by merchandise category (in thousands):
 
 
Three Months Ended
 
 
August 4, 2018
 
July 29, 2017
Merchandise Category
 
Department Stores
 
Off-price Stores
 
Total Company
 
Department Stores
 
Off-price Stores
 
Total Company
Women’s
 
$
117,209

 
$
19,264

 
$
136,473

 
$
126,695

 
$
17,022

 
$
143,717

Men’s
 
53,124

 
8,913

 
62,037

 
54,442

 
7,625

 
62,067

Children's
 
29,400

 
7,530

 
36,930

 
29,397

 
6,217

 
35,614

Apparel
 
199,733

 
35,707

 
235,440

 
210,534

 
30,864

 
241,398

 
 
 
 
 
 
 
 
 
 
 
 
 
Footwear
 
45,141

 
4,505

 
49,646

 
43,864

 
756

 
44,620

Accessories
 
18,426

 
3,889

 
22,315

 
20,991

 
5,184

 
26,175

Cosmetics/Fragrances
 
31,287

 
2,428

 
33,715

 
32,860

 
2,558

 
35,418

Home/Gifts/Other
 
11,989

 
16,746

 
28,735

 
11,093

 
16,175

 
27,268

Non-apparel
 
106,843

 
27,568

 
134,411

 
108,808

 
24,673

 
133,481

 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue adjustments not allocated (a)
 
(281
)
 
(276
)
 
(557
)
 
2,224

 
(22
)
 
2,202

 
 
 
 
 
 
 
 
 
 
 
 
 
Net sales
 
$
306,295

 
$
62,999

 
$
369,294

 
$
321,566

 
$
55,515

 
$
377,081

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
Six Months Ended
 
 
August 4, 2018
 
July 29, 2017
Merchandise Category
 
Department Stores
 
Off-price Stores
 
Total Company
 
Department Stores
 
Off-price Stores
 
Total Company
Women’s
 
$
220,696

 
$
39,231

 
$
259,927

 
$
240,087

 
$
22,126

 
$
262,213

Men’s
 
94,460

 
16,458

 
110,918

 
96,914

 
9,694

 
106,608

Children's
 
58,478

 
15,626

 
74,104

 
62,085

 
8,150

 
70,235

Apparel
 
373,634

 
71,315

 
444,949

 
399,086

 
39,970

 
439,056

 
 
 
 
 
 
 
 
 
 
 
 
 
Footwear
 
89,624

 
9,324

 
98,948

 
89,507

 
1,161

 
90,668

Accessories
 
37,298

 
8,255

 
45,553

 
41,253

 
6,779

 
48,032

Cosmetics/Fragrances
 
62,473

 
4,910

 
67,383

 
61,797

 
3,285

 
65,082

Home/Gifts/Other
 
24,798

 
35,253

 
60,051

 
22,009

 
21,162

 
43,171

Non-apparel
 
214,193

 
57,742

 
271,935

 
214,566

 
32,387

 
246,953

 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue adjustments not allocated (a)
 
(3,169
)
 
(192
)
 
(3,361
)
 
219

 
(540
)
 
(321
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Net sales
 
$
584,658

 
$
128,865

 
$
713,523

 
$
613,871

 
$
71,817

 
$
685,688

 
 
 
 
 
 
 
 
 
 
 
 
 

(a) Includes adjustments related to deferred revenue, estimated sales returns, breakage income, shipping and miscellaneous revenues, which are not allocated to merchandise categories.

Contract Liabilities

Contract liabilities reflect our performance obligations related to gift cards, merchandise credits, loyalty program rewards and merchandise orders that have not been satisfied as of a given date, and therefore, revenue recognition has been deferred. Contract liabilities are recorded in accrued expenses and other current liabilities. Contract liabilities for each period presented were as follows (in thousands):

 
 
August 4, 2018
 
February 3, 2018
 
July 29, 2017
Gift cards and merchandise credits, net
 
$
9,657

 
$
12,122

 
$
8,883

Loyalty program rewards, net
 
4,612

 
1,118

 
630

Merchandise fulfillment liability
 
850

 
234

 
886

Total contract liabilities
 
$
15,119

 
$
13,474

 
$
10,399


The following table summarizes contract liability activity for each period presented (in thousands):

 
 
Three Months Ended
Six Months Ended
 
 
August 4, 2018
 
July 29, 2017
 
August 4, 2018
 
July 29, 2017
Beginning balance
 
14,028

 
11,303

 
$
13,474

 
$
11,669

Net sales recognized during the period from amounts included in contract liability balances at the beginning of the period
 
(5,484
)
 
(3,833
)
 
(6,284
)
 
(4,403
)
Current period additions to contract liability balances included in contract liability balances at the end of the period
 
6,575

 
2,929

 
7,929

 
3,133

Ending balance
 
$
15,119

 
$
10,399

 
$
15,119

 
$
10,399



Credit Income

The portfolio for our private label credit card is owned and serviced by Comenity Bank, an affiliate of Alliance Data Systems Corporation. Comenity Bank manages the account activation, receivables funding, card authorization, card issuance, statement generation, remittance processing and guest service functions for our private label credit card program. We perform certain duties, including electronic processing and transmitting of transaction records, and executing marketing promotions designed to increase card usage. We also accept payments in our stores from cardholders on behalf of Comenity Bank. We receive a monthly net portfolio yield payment from Comenity Bank, and we can potentially earn an annual bonus based upon the performance of the private label credit card portfolio. The receivable for credit income, which is recorded in prepaid expenses and other current assets, was $4.7 million, $5.8 million, $4.1 million and $4.9 million as of August 4, 2018, February 3, 2018, July 29, 2017 and January 28, 2017, respectively.