-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, UDdlMDeT8FfhofsKiqY4vv9JDN2LVn3py+VeHY6qi2YCs56W3lFELWv28p3ZuF06 sqxUo0rVMAZwpwZkC24ORA== 0000006885-09-000129.txt : 20091013 0000006885-09-000129.hdr.sgml : 20091012 20091013152915 ACCESSION NUMBER: 0000006885-09-000129 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20091012 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20091013 DATE AS OF CHANGE: 20091013 FILER: COMPANY DATA: COMPANY CONFORMED NAME: STAGE STORES INC CENTRAL INDEX KEY: 0000006885 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-FAMILY CLOTHING STORES [5651] IRS NUMBER: 911826900 STATE OF INCORPORATION: NV FISCAL YEAR END: 0131 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-14035 FILM NUMBER: 091116724 BUSINESS ADDRESS: STREET 1: 10201 MAIN ST CITY: HOUSTON STATE: TX ZIP: 77025 BUSINESS PHONE: 7136675601 MAIL ADDRESS: STREET 1: 10201 MAIN STREET CITY: HOUSTON STATE: TX ZIP: 77025 FORMER COMPANY: FORMER CONFORMED NAME: APPAREL RETAILERS INC DATE OF NAME CHANGE: 19930908 FORMER COMPANY: FORMER CONFORMED NAME: TEXTILE DISTRIBUTORS INC DATE OF NAME CHANGE: 19690521 8-K 1 form8k_xmas2.htm STAGE STORES, INC., 10/12/2009, FORM 8K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
 
FORM 8-K
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

October 12, 2009
(Date of Report, date of earliest event reported)

Stage Stores, Inc.
(Exact name of registrant as specified in its charter)

1-14035
(Commission File Number)

NEVADA
(State or other jurisdiction of incorporation)
91-1826900
(I.R.S. Employer Identification No.)
   
10201 Main Street, Houston, Texas
(Address of principal executive offices)
 
77025
(Zip Code)
 
(800) 579-2302
(Registrant's telephone number, including area code)
 
Not Applicable
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
o  
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o  
Soliciting material pursuant to rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o  
Pre-commencement communications pursuant to Rule 14d-12 under the Exchange Act (17 CFR 240.14d-2(b))
 
o  
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 
 
 

 
Item 8.01.                      Other Events.
 
On October 12, 2009, Stage Stores, Inc. issued a News Release announcing the details of its Christmas Cash Club program, commencing on October 16, 2009.  A copy of the News Release is attached to this Form 8-K as Exhibit 99.
 
Item 9.01.                      Financial Statements and Exhibits.
 
(d)                      Exhibits.
 
                                              
99          
News Release issued by Stage Stores, Inc. on October 12, 2009, announcing  the details of its Christmas Cash Club program, commencing on October 16, 2009.
 
 
 
 
 
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
 

 
STAGE STORES, INC.
   
October 13, 2009
/s/ Edward J. Record
    (Date)
Edward J. Record
 
Executive Vice President and
 
Chief Financial Officer
 

 
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Exhibit 99
FOR IMMEDIATE RELEASE: October 12, 2009
 
CONTACT:
Kim Bell
Stage Stores, Inc.
713.838.4231
 
STAGE STORES LAUNCHES CHRISTMAS CASH CLUB
TO REWARD CUSTOMERS WHO SAVE FOR THE HOLIDAYS
 
HOUSTON, TEXAS -- Beginning Friday, October 16, your local Bealls, Goody’s, Palais Royal, Peebles and Stage store will help to get you set for the holidays! A very special Christmas Cash Club will reward customers with $10 for each $100 they load on their Cash Club gift card, and help them Bring Home More Holiday this year!
 
Here’s how the unique program works: customers can activate and load shopping dollars to a Christmas Cash Club gift card at any of our 757 Bealls, Goody’s, Palais Royal, Peebles or Stage stores. Additional value can be added to the card (using cash, check, debit card or credit card) as often as the customer likes, from October 16 through November 21. For each $100 loaded on their Christmas Cash Club card, customers earn a $10 Bonus Shopping dollar reward. Rewards will be earned based on the card’s balance on November 21. Rewards will be added by November 25, just in time to take advantage of all the great holiday sales! No fees or expiration dates are associated with the Christmas Cash Club card.
 
The Christmas Cash Club gives shoppers flexibility in approaching the gift-giving season, letting them budget by saving more before the shopping crunch begins. The added incentive is the unlimited $10 rewards in the form of bonus shopping dollars.
 
--more--
 
 
Page - - 2
 
“With the upcoming holiday season, customers want the flexibility and assurance that they will be able to give gifts to family and friends, but still stay within their budgets,” says Andrew Hall, President and Chief Executive Officer of Stage Stores. “Our Christmas Cash Club is designed to help our customers do just that.”
 
“Our incentive program provides an easy way for our customers to stretch their dollar, by saving now and earning extra dollars to use while shopping for their holiday gifts.”
 
Stage Stores, Inc., (NYSE: SSI) brings nationally recognized brand name apparel, accessories, cosmetics and footwear for the entire family to small and mid-size towns and communities through 757 stores located in 39 states. The Company operates its stores under the five names of Bealls, Goody’s, Palais Royal, Peebles and Stage. For more information about Stage Stores, visit the Company’s web site at www.stagestoresinc.com.
 
 
###



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