Exhibit 99

NEWS RELEASE

CONTACT:

Bob Aronson

Vice President, Investor Relations

800-579-2302

(baronson@stagestores.com)

FOR IMMEDIATE RELEASE

Stage Stores Announces Fourth Quarter and Full Year 2007 Results

Provides First Quarter and Full Year 2008 Guidance

HOUSTON, TX, March 11, 2008 -- Stage Stores, Inc. (NYSE: SSI) today reported net income for the thirteen week fourth quarter ended February 2, 2008 of $31.7 million, or $0.78 per diluted share, compared to net income of $39.6 million, or $0.88 per diluted share, for the prior year fourteen week fourth quarter ended February 3, 2007.  Last year’s fourth quarter results include various non-comparable income items that totaled $0.10 per diluted share.

As previously reported by the Company, total sales for this year’s thirteen week fourth quarter were $473.0 million vs. $491.2 million for the fourteen week fourth quarter last year.  Sales during last year’s fourteenth week totaled $21.4 million.  Comparable store sales for the fourth quarter (thirteen weeks vs. first thirteen weeks) decreased 3.1% vs. an increase of 2.5% in the prior year.

Commenting on the Company’s fourth quarter results, Jim Scarborough, Chairman and Chief Executive Officer, stated, “When you take last year’s non-comparable income items into consideration, our Q-4 diluted earnings per share were the same on a year-over-year basis.  Given the challenging economic environment that we operated in throughout 2007, we are pleased with our fourth quarter results, which benefited from our careful management of inventory levels and merchandise receipt flows, tight controls over our operating expenses, and our stock repurchase activities.”

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Stage Stores Reports

Fourth Quarter Results

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Total sales for the 52 week 2007 fiscal year were $1,545.6 million vs. $1,550.2 million for the 53 week 2006 fiscal year.  Comparable store sales for the fiscal year (52 weeks vs. first 52 weeks) decreased 1.1% vs. an increase of 3.5% last year.  Net income for the 2007 fiscal year was $53.1 million, or $1.24 per diluted share, compared to $55.3 million, or $1.25 per diluted share, for the prior year.  This year’s results include a non-comparable income item of $0.04 per diluted share recorded in the first quarter.

Commenting on the full year results, Mr. Scarborough said, “Overall, 2007 was a tremendously challenging year.  The issues facing retailers throughout the year were well chronicled, including an economically stressed consumer, unseasonable weather patterns, and a general lack of must-have apparel items, particularly in the misses sportswear area.

“Looking back, on a comparable 52 week basis, our 2007 total sales were up versus last year, and our diluted earnings per share were down slightly. Our ongoing growth initiatives in plus sizes and cosmetics, which included the installation of additional Estee Lauder and Clinique counters, proved to be successful, as these categories, along with dresses, produced comparable store sales increases for the year.  With regard to new store activities, we opened 47 new stores and entered two new states.  We also completed the installation of our SAS/MarketMax merchandise planning system and we began work on our third distribution center in Jeffersonville, Ohio.  I want to thank our 14,000 associates whose hard work, diligence, and dedication made all of these accomplishments possible.

“Looking ahead, we do not expect the currently tough economic conditions to improve significantly in the near term, and accordingly, we have taken a conservative view in developing our sales estimates for 2008.  We are projecting that our comparable store sales will be in a range of flat to negative low single digits for the year, and we have planned our inventory and expense levels accordingly.  However, we still believe that we can achieve increases in both our total sales and diluted earnings per share, driven by disciplined inventory management, tight expense controls, new store growth, and the beneficial impact of our stock repurchase activities.  We will continue to pursue opportunities for significant unit growth, with plans to open approximately 70 new stores during 2008.

“As always, we will focus intently on making our stores “the store of choice” in small town America, and to producing the best possible returns for our shareholders,” Mr. Scarborough concluded.

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Stage Stores Reports

Fourth Quarter Results

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FISCAL 2008 - FIRST QUARTER AND FULL YEAR GUIDANCE

The Company expects comparable store sales to be in a range of flat to negative low single digits for the first quarter and full year.

1ST Quarter 2008:

	1Q 2008 OUTLOOK			1Q 2007 ACTUAL
Sales ($mm)	$360	-	$367	$358.2
Net Income ($mm)	$5.0	-	$6.2	$9.1
Diluted EPS	$0.13	-	$0.16	$0.20
Diluted Shares (m)	38,850			44,790

·    1Q 2007 results include a non-comparable gain of $0.04 per diluted share related to the March 2004 sale of the Peebles private label credit card portfolio.

FY 2008:

	FY 2008 OUTLOOK			FY 2007 ACTUAL
Sales ($mm)	$1,604	-	$1,637	$1,545.6
Net Income ($mm)	$48.4	-	$53.7	$53.1
Diluted EPS	$1.24	-	$1.38	$1.24
Diluted Shares (m)	39,000			42,720

·       FY 2007 results include a non-comparable gain of $0.04 per diluted share related to the March 2004 sale of the Peebles private label credit card portfolio.

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Stage Stores Reports

Fourth Quarter Results

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Conference Call Information

The Company will hold a conference call today at 8:30 a.m. Eastern Time to discuss its fourth quarter results.  Interested parties can participate in the Company’s conference call by dialing 703-639-1223.  Alternatively, interested parties can listen to a live webcast of the conference call by logging on to the Company's web site at www.stagestores.com and then clicking on Investor Relations, then Webcasts, then the webcast link.  A replay of the conference call will be available online until midnight on Friday, March 21, 2008.

About Stage Stores

Stage Stores, Inc. brings nationally recognized brand name apparel, accessories, cosmetics and footwear for the entire family to small and mid-size towns and communities through 695 stores located in 35 states.  The Company operates under the Bealls, Palais Royal and Stage names throughout the South Central states, and under the Peebles name throughout the Midwestern, Southeastern, Mid-Atlantic and New England states.  For more information about Stage Stores, visit the Company’s web site at www.stagestores.com.

Caution Concerning Forward-Looking Statements

This document contains “forward-looking statements”. Forward-looking statements reflect our expectations regarding future events and operating performance and often contain words such as "believe", "expect", "may", "will", "should", "could", "anticipate", "plan" or similar words.  In this document, forward-looking statements include comments regarding the Company’s outlook and expectations for the first quarter of the 2008 fiscal year and full 2008 fiscal year.  Forward-looking statements are subject to a number of risks and uncertainties which could cause actual results to differ materially from those anticipated by the forward-looking statements.  These risks and uncertainties include, but are not limited to, those described in our Annual Report on Form 10-K as filed with the Securities and Exchange Commission (the "SEC") on April 3, 2007 and other factors as may periodically be described in our other filings with the SEC.  Forward-looking statements speak only as of the date of this document. We do not undertake to update our forward-looking statements.

(Tables to Follow)

Stage Stores, Inc.

Condensed Consolidated Statements of Income

(in thousands, except earnings per share)

(Unaudited)

	Thirteen Weeks Ended February 2, 2008					Fourteen Weeks Ended February 3, 2007
	Amount		% to Sales			Amount		% to Sales (1)
Net sales	$	473,010		100.0	%	$	491,187		100.0	%
Cost of sales and related buying, occupancy and distribution expenses		326,357		69.0	%		333,258		67.8	%
Gross profit		146,653		31.0	%		157,929		32.2	%
Selling, general and administrative expenses		93,359		19.7	%		92,558		18.8	%
Store opening costs		978		0.2	%		1,055		0.2	%
Interest expense, net of income of $0 and $45, respectively		1,744		0.4	%		1,548		0.3	%
Income before income tax		50,572		10.7	%		62,768		12.8	%
Income tax expense		18,921		4.0	%		23,162		4.7	%
Net income	$	31,651		6.7	%	$	39,606		8.1	%
Basic and diluted earnings per share data:
Basic earnings per share	$	0.80				$	0.91
Basic weighted average shares outstanding		39,742					43,651
Diluted earnings per share	$	0.78				$	0.88
Diluted weighted average shares outstanding		40,462					44,954
(1) Percentages may not foot due to rounding.

Stage Stores, Inc.
Condensed Consolidated Statements of Income
(in thousands, except earnings per share)
(Unaudited)
	Fifty-Two Weeks Ended February 2, 2008					Fifty-Three Weeks Ended February 3, 2007
	Amount		% to Sales			Amount		% to Sales
Net sales	$	1,545,606		100.0	%	$	1,550,180		100.0	%
Cost of sales and related buying, occupancy and distribution expenses		1,100,892		71.2	%		1,096,693		70.7	%
Gross profit		444,714		28.8	%		453,487		29.3	%
Selling, general and administrative expenses		350,248		22.7	%		352,870		22.8	%
Store opening costs		4,678		0.3	%		7,825		0.5	%
Interest expense, net of income of $0 and $175, respectively		4,792		0.3	%		5,011		0.3	%
Income before income tax		84,996		5.5	%		87,781		5.7	%
Income tax expense		31,916		2.1	%		32,479		2.1	%
Net income	$	53,080		3.4	%	$	55,302		3.6	%
Basic and diluted earnings per share data:
Basic earnings per share	$	1.27				$	1.33
Basic weighted average shares outstanding		41,764					41,559
Diluted earnings per share	$	1.24				$	1.25
Diluted weighted average shares outstanding		42,720					44,111

Stage Stores, Inc.
Condensed Consolidated Balance Sheets
(in thousands, except par values)
(Unaudited)
	February 2, 2008			February 3, 2007
ASSETS
Cash and cash equivalents	$	17,028		$	15,866
Merchandise inventories, net		342,622			332,763
Current deferred taxes		32			23,231
Prepaid expenses and other current assets		43,557			42,512
Total current assets		403,239			414,372
Property, equipment and leasehold improvements, net		329,709			278,839
Goodwill		95,374			95,374
Intangible asset		14,910			14,910
Other non-current assets, net		28,258			21,491
Total assets	$	871,490		$	824,986
LIABILITIES AND STOCKHOLDERS' EQUITY
Accounts payable	$	94,505		$	85,477
Current portion of debt obligations		6,158			86
Accrued expenses and other current liabilities		66,538			75,141
Total current liabilities		167,201			160,704
Debt obligations		94,436			16,528
Other long-term liabilities		89,007			76,346
Total liabilities		350,644			253,578
Commitments and contingencies
Common stock, par value $0.01, 100,000 and 64,603 shares authorized, 55,113 and 54,343 shares issued, respectively		551			543
Additional paid-in capital		479,960			462,745
Less treasury stock - at cost, 16,907 and 10,708 shares, respectively		(277,691	)		(165,094	)
Accumulated other comprehensive loss		(1,766	)		(1,908	)
Retained earnings		319,792			275,122
Stockholders' equity		520,846			571,408
Total liabilities and stockholders' equity	$	871,490		$	824,986

Stage Stores, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
(Unaudited)
	Fifty-Two			Fifty-Three
	Weeks Ended			Weeks Ended
	February 2, 2008			February 3, 2007
Cash flows from operating activities:
Net income	$	53,080		$	55,302
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		49,699			45,534
Gain on insurance proceeds related to property, equipment and leashold improvements		-			(2,151	)
Deferred income taxes		21,095			6,397
Stock-based compensation tax benefits		3,816			7,234
Stock-based compensation expense		7,695			4,827
Amortization of debt issuance costs		239			447
Excess tax benefits from stock-based compensation		(3,801	)		(6,925	)
Construction allowances from landlords		18,765			8,946
Proceeds from sale of private label credit card portfolio, net		-			4,436
Other changes in operating assets and liabilities:
Increase in merchandise inventories		(9,859	)		(47,814	)
Increase in other assets		(4,531	)		(7,001	)
Decrease in accounts payable and other liabilities		(11,663	)		(14,067	)
Total adjustments		71,455			(137	)
Net cash provided by operating activities		124,535			55,165
Cash flows from investing activities:
Additions to property, equipment and leasehold improvements		(95,311	)		(71,914	)
Acquisition of B.C. Moore, net of cash acquired		-			(35,622	)
Proceeds from insurance proceeds related to property, equipment and leashold improvements		-			2,151
Proceeds from sale of property and equipment		41			289
Net cash used in investing activities		(95,270	)		(105,096	)
Cash flows from financing activities:
Proceeds from (payments on):
Borrowings under revolving credit facility, net		49,869			13,635
Repurchases of common stock		(112,597	)		(21,579	)
Finance lease obligations		1,850			-
Debt obligation payments		(158	)		(74	)
Debt issuance		32,419			-
Debt issuance costs		(589	)		-
Exercise of stock options, warrants and stock appreciation rights		5,712			38,125
Excess tax benefits from stock-based compensation		3,801			6,925
Cash dividends		(8,410	)		(4,918	)
Net cash (used in) provided by financing activities		(28,103	)		32,114
Net increase (decrease) in cash and cash equivalents		1,162			(17,817	)
Cash and cash equivalents:
Beginning of period		15,866			33,683
End of period	$	17,028		$	15,866