-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 OfWeizeVHCnO/OjKCO2HoipsGKT5J3BZWtLE93nXAU3FKhXU33rO47EOQfuirAki
 roFMsAxA9CiBSct+ERwGAw==

<SEC-DOCUMENT>0000006885-07-000042.txt : 20070330
<SEC-HEADER>0000006885-07-000042.hdr.sgml : 20070330
<ACCEPTANCE-DATETIME>20070330155010
ACCESSION NUMBER:		0000006885-07-000042
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20070328
FILED AS OF DATE:		20070330
DATE AS OF CHANGE:		20070330

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			STAGE STORES INC
		CENTRAL INDEX KEY:			0000006885
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-FAMILY CLOTHING STORES [5651]
		IRS NUMBER:				911826900
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			0203

	BUSINESS ADDRESS:	
		STREET 1:		10201 MAIN ST
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
		BUSINESS PHONE:		7136675601

	MAIL ADDRESS:	
		STREET 1:		10201 MAIN STREET
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	APPAREL RETAILERS INC
		DATE OF NAME CHANGE:	19930908

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TEXTILE DISTRIBUTORS INC
		DATE OF NAME CHANGE:	19690521

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SWARTZ JOANNE
		CENTRAL INDEX KEY:			0001182203

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14035
		FILM NUMBER:		07732677

	BUSINESS ADDRESS:	
		STREET 1:		10201 S MAIN
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
		BUSINESS PHONE:		7136675601
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>swartz.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2007-03-28</periodOfReport>

    <issuer>
        <issuerCik>0000006885</issuerCik>
        <issuerName>STAGE STORES INC</issuerName>
        <issuerTradingSymbol>SSI</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001182203</rptOwnerCik>
            <rptOwnerName>SWARTZ JOANNE</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>10201 MAIN STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>HOUSTON</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>77025</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP, Sales and Marketing</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2007-03-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1256</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1256</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2007-03-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>F</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>332</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>23.15</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>924</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Appreciation Rights (SARS)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>22.96</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2007-03-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>12000</value>
                    <footnoteId id="F2"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2008-03-28</value>
            </exerciseDate>
            <expirationDate>
                <value>2014-03-28</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>12000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>33105</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Represents Performance Shares granted in 2004 and awarded as common stock on March 28, 2007 as a result of the completion of a three year Performance Cycle that began on the first business day of the 2004 fiscal year (February 2, 2004) and ended on the last day of the 2006 fiscal year (February 2, 2007).</footnote>
        <footnote id="F2">On March 28, 2007, Ms. Swartz was granted Stock Appreciation Rights (SARS) with respect to a total of 12,000 shares of common stock.  The grant price for the SARS is $22.96 per share of common stock.  The SARS will vest 25% per year on the first of four anniversary dates from the date of grant and expire on March 28, 2014.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Joanne Swartz</signatureName>
        <signatureDate>2007-03-30</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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