-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 VyxdJzaO3hltDtJw/nV8vedDWfdKa5z041ylIAep0GR/WK9QbMoVtQP1Fvj7ILTJ
 C4I817xTNkCwCplq6jgQhQ==

<SEC-DOCUMENT>0000006885-07-000030.txt : 20070330
<SEC-HEADER>0000006885-07-000030.hdr.sgml : 20070330
<ACCEPTANCE-DATETIME>20070330121007
ACCESSION NUMBER:		0000006885-07-000030
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20070328
FILED AS OF DATE:		20070330
DATE AS OF CHANGE:		20070330

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			STAGE STORES INC
		CENTRAL INDEX KEY:			0000006885
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-FAMILY CLOTHING STORES [5651]
		IRS NUMBER:				911826900
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			0203

	BUSINESS ADDRESS:	
		STREET 1:		10201 MAIN ST
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
		BUSINESS PHONE:		7136675601

	MAIL ADDRESS:	
		STREET 1:		10201 MAIN STREET
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	APPAREL RETAILERS INC
		DATE OF NAME CHANGE:	19930908

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TEXTILE DISTRIBUTORS INC
		DATE OF NAME CHANGE:	19690521

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			LUCAS RON
		CENTRAL INDEX KEY:			0001183613

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14035
		FILM NUMBER:		07730734

	BUSINESS ADDRESS:	
		STREET 1:		C/O STAGE STORES INC
		STREET 2:		10201 S. MAIN
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
		BUSINESS PHONE:		7136675601

	MAIL ADDRESS:	
		STREET 1:		C/O STAGE STORES
		STREET 2:		10201 S. MAIN
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>lucas.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2007-03-28</periodOfReport>

    <issuer>
        <issuerCik>0000006885</issuerCik>
        <issuerName>STAGE STORES INC</issuerName>
        <issuerTradingSymbol>SSI</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001183613</rptOwnerCik>
            <rptOwnerName>LUCAS RON</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>10201 MAIN STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>HOUSTON</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>77025</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP, HR</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2007-03-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1256</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8006</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2007-03-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>F</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>332</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>23.15</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7674</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Appreciation Rights (SARS)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>22.96</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2007-03-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>12000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2008-03-28</value>
            </exerciseDate>
            <expirationDate>
                <value>2014-03-28</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>12000</value>
                    <footnoteId id="F2"/>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>184264</value>
                    <footnoteId id="F3"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Represents Performance Shares granted in 2004 and awarded as common stock on March 38, 2007 as a result of the completion of a three year Performance Cycle that began on the first business day of the 2004 fiscal year (February 2, 2004) and ended on the last day of the 2006 fiscal year (February 3, 2007).</footnote>
        <footnote id="F2">On March 28, 2007, Mr. Lucas was granted Stock Appreciation Rights (SARS) with respect to a total of 12,000 shares of common stock.  The grant price for the SARS is $22.96 per share of common stock.  The SARS will vest 25% per year on the first of four anniversary dates from the date of grant and expire on March 28, 2014.</footnote>
        <footnote id="F3">Includes all derivative securities currently owned by the reporting person including those previously reported and options to  purchase 57,421 shares of the issuer's common stock received by the reporting person on January 31, 2007 as a result of the three-for-two split of the issuer's common stock payable as a stock dividend to all holders of record of the issuer's common stock at the close of business on January 18, 2007 and the antidilution provisions of the issuer's Amended and Restated 2001 Equity Incentive Plan as approved by the issuer's shareholders on June 3, 2004.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Ronald Lucas</signatureName>
        <signatureDate>2007-03-30</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----