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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 PcjyO41MmkJ3jTNw6n30DaKf8yUGgOxe4DaX1DSUB7GBwLYlGPEHM5nB8ob0MqHF
 NmaoWcN3c+BWonS2GvhDVQ==

<SEC-DOCUMENT>0000006885-05-000013.txt : 20050121
<SEC-HEADER>0000006885-05-000013.hdr.sgml : 20050121
<ACCEPTANCE-DATETIME>20050121190819
ACCESSION NUMBER:		0000006885-05-000013
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20050119
FILED AS OF DATE:		20050121
DATE AS OF CHANGE:		20050121

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			STAGE STORES INC
		CENTRAL INDEX KEY:			0000006885
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-FAMILY CLOTHING STORES [5651]
		IRS NUMBER:				911826900
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			0130

	BUSINESS ADDRESS:	
		STREET 1:		10201 MAIN ST
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
		BUSINESS PHONE:		7136675601

	MAIL ADDRESS:	
		STREET 1:		10201 MAIN STREET
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	APPAREL RETAILERS INC
		DATE OF NAME CHANGE:	19930908

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TEXTILE DISTRIBUTORS INC
		DATE OF NAME CHANGE:	19690521

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			LUCAS RON
		CENTRAL INDEX KEY:			0001183613

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14035
		FILM NUMBER:		05542873

	BUSINESS ADDRESS:	
		STREET 1:		C/O STAGE STORES INC
		STREET 2:		10201 S. MAIN
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
		BUSINESS PHONE:		7136675601

	MAIL ADDRESS:	
		STREET 1:		C/O STAGE STORES
		STREET 2:		10201 S. MAIN
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77025
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rlucas.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2005-01-19</periodOfReport>

    <issuer>
        <issuerCik>0000006885</issuerCik>
        <issuerName>STAGE STORES INC</issuerName>
        <issuerTradingSymbol>STGS</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001183613</rptOwnerCik>
            <rptOwnerName>LUCAS RON</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>10201 S. MAIN STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>HOUSTON</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>77025</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP, Human Resources</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2005-01-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>5000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>13.75</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2005-01-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>5000</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>41.50</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (Right to Buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>13.75</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2005-01-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>5000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2002-08-24</value>
            </exerciseDate>
            <expirationDate>
                <value>2011-08-24</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>5000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>137500</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">This sale was made pursuant to a pre-established, written plan for trading securities pursuant to Rule 10b5-1 adopted by the Securities Exchange Act of 1934.</footnote>
        <footnote id="F2">Includes all derivative securities currently owned by the reporting person, including those previously reported.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Ronald Lucas</signatureName>
        <signatureDate>2005-01-21</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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