8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): October 16, 2003

K2 INC.

(Exact name of Registrant as Specified in its Charter)

Delaware	1-4290	95-2077125
(State or other jurisdiction of Incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)

2051 Palomar Airport Road, Carlsbad, CA	92009
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: (760) 494-1000

Not Applicable

(Former name or former address, if changed since last report)

Item 5.    Other Events and Required FD Disclosure.

On October 17, 2003, K2 Inc. acquired certain assets and assumed certain liabilities of Winter Quest LLC, Atlas Snowshoe Company, LLC and Little Bear Snowshoe Company, LLC, each of which is a privately owned and operated Delaware company, pursuant to an agreement entered into with them as of October 16, 2003. The information contained in the Company’s press release, dated October 20, 2003, in connection with the announcement of the execution of the Asset Purchase Agreement is included as Exhibit 99.1 to this Form 8-K and is incorporated by reference into this Item 5.

Item 7.    Financial Statements, Pro Forma Financial Information and Exhibits.

(a)  Financial Statements of Business Acquired. No financial statements are required by this Item.

(b)  Pro Forma Financial Information. No pro forma financial information is required by this Item.

(c)  Exhibits. The following exhibits are filed with this report on Form 8-K:

Exhibit No.	Description
99.1	Press Release, dated October 20, 2003, announcing the acquisition of certain assets of and the assumption of certain liabilities of Winter Quest LLC.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: October 28, 2003	K2 INC.
	By:	/s/    MONTE H. BAIER
		Monte H. Baier Vice President and General Counsel

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EX-99.1

EXHIBIT 99.1

NEWS RELEASE

[K2 LOGO]

[LETTERHEAD OF K2 INC.]

Contacts:	Dudley W. Mendenhall K2 Inc. Sr. Vice President – Finance 760.494.10000
	Integrated Corporate Relations, Inc. Investor Relations: Chad A. Jacobs/James Palczynski Media Relations: John Flanagan/Mike Fox (203) 222-9013

K2 Inc. Acquires WinterQuest

Carlsbad, California – October 20, 2003 — K2 Inc. (NYSE: KTO) announced today that it has acquired the assets and assumed certain liabilities of WinterQuest LLC, a privately held company founded in 1906, which is the leading marketer and manufacturer of snowshoes through its Tubbs and Atlas brands, with the #1 and #2 market shares respectively. The purchase price is a combination of K2 common stock and cash, plus the assumption of debt. For the year ended March 31, 2003, WinterQuest generated total sales of $18.6 million.

“WinterQuest is a great fit for our K2 winter products group,” said Richard J. Heckmann, chairman and chief executive officer. “This is another #1 brand that complements our existing leadership position in winter sports, and Tubbs is truly the authentic historical brand in snowshoeing. Winter aerobics has had dramatic growth over the past several years, with an estimated 6 million active participants in snowshoeing in the U.S. today.”

“The last several years have been an exciting time for WinterQuest as we have played a formative role in the development of snowshoeing as a mainstream recreational activity,” said Ed Kiniry, the chief executive officer of WinterQuest. “We believe that K2 is the perfect partner for WinterQuest in the future given its dedication to winter sports, and its powerful marketing, distribution and manufacturing capabilities”.

About K2 Inc.

K2 Inc. is a premier, branded consumer products company with a primary focus on sporting goods and other recreational products as well as certain niche industrial products. K2’s portfolio of leading brands includes Rawlings, Worth, Shakespeare, Pflueger, Stearns, K2, Ride, Olin and Morrow. K2’s diversified mix of products is used primarily in team and individual sports activities such as baseball, softball, fishing, watersports activities, alpine skiing, snowboarding, in-line skating and mountain biking. Among K2’s other recreational products are Dana Design backpacks, Planet Earth apparel, Adio and Hawk skateboard shoes, and Rawlings team sports. K2 also manufacturers and markets Shakespeare extruded fishing lines and monofilaments, and marine antennas and marine accessories.

Safe Harbor Statement

This news release includes forward-looking statements. K2 cautions that these statements are qualified by important factors that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to K2’s ability to successfully execute its acquisition plans and growth strategy, integration of its merger with Rawlings Sporting Goods Company, Inc. and other acquired businesses, weather conditions, consumer spending, continued success of manufacturing in China, global economic conditions, product demand, financial market performance, and other risks described in the company’s most recent annual report on Form 10-K, subsequent quarterly reports on Form 10-Q, and current reports on Form 8-K, each as filed with the Securities and Exchange Commission. The company cautions that the foregoing list of important factors is not exclusive, any forward-looking statements included in this news release is made as of the date of this news release, and the company does not undertake to update any forward-looking statement.