EXHIBIT 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No.
333-40560 of The Midland Company on Form S-8 of our report dated June 22, 2004
appearing in this Annual Report on Form 11-K of The Midland-Guardian Company
Salaried Employees' 401(k) Savings Plan for the year ended December 31, 2003.

/s/ Deloitte & Touche LLP

Cincinnati, Ohio

June 25, 2004