-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0000892251-06-000196.txt : 20060227
<SEC-HEADER>0000892251-06-000196.hdr.sgml : 20060227
<ACCEPTANCE-DATETIME>20060227164738
ACCESSION NUMBER:		0000892251-06-000196
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20060223
FILED AS OF DATE:		20060227
DATE AS OF CHANGE:		20060227

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MIDLAND CO
		CENTRAL INDEX KEY:			0000066025
		STANDARD INDUSTRIAL CLASSIFICATION:	FIRE, MARINE & CASUALTY INSURANCE [6331]
		IRS NUMBER:				310742526
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		7000 MIDLAND BLVD
		STREET 2:		N/A
		CITY:			AMELIA
		STATE:			OH
		ZIP:			45102-2607
		BUSINESS PHONE:		5139437100

	MAIL ADDRESS:	
		STREET 1:		N/A
		STREET 2:		P O BOX 1256
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45201

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GELTER PAUL F
		CENTRAL INDEX KEY:			0001211819

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-06026
		FILM NUMBER:		06647153

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		5139476186

	MAIL ADDRESS:	
		STREET 1:		7000 MIDLAND BLVD
		CITY:			AMELIA
		STATE:			OH
		ZIP:			451022607

	FORMER NAME:	
		FORMER CONFORMED NAME:	GELTER PUAL F
		DATE OF NAME CHANGE:	20021226
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>gelterform4022306_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2006-02-23</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000066025</issuerCik>
        <issuerName>MIDLAND CO</issuerName>
        <issuerTradingSymbol>MLAN</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001211819</rptOwnerCik>
            <rptOwnerName>GELTER PAUL F</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7000 MIDLAND BLVD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>AMELIA</rptOwnerCity>
            <rptOwnerState>OH</rptOwnerState>
            <rptOwnerZipCode>451022607</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Executive Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>500</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By LLC</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
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        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1588</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
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        </nonDerivativeHolding>
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    <derivativeTable>
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            <underlyingSecurity>
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            <securityTitle>
                <value>Stock Option</value>
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            <conversionOrExercisePrice>
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            <exerciseDate>
                <value>2005-02-18</value>
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            <expirationDate>
                <value>2014-02-17</value>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
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                <underlyingSecurityShares>
                    <value>1433</value>
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            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1433</value>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
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        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option</value>
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            <conversionOrExercisePrice>
                <value>24.40</value>
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            <exerciseDate>
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            <underlyingSecurity>
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                <underlyingSecurityShares>
                    <value>1432</value>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
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            <exerciseDate>
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            <underlyingSecurity>
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            <conversionOrExercisePrice>
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            <exerciseDate>
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            <expirationDate>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1432</value>
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            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
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        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Option</value>
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            <conversionOrExercisePrice>
                <value>33.21</value>
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            <exerciseDate>
                <value>2006-02-17</value>
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            <expirationDate>
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            <underlyingSecurity>
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                <underlyingSecurityShares>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
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            <securityTitle>
                <value>Stock Option</value>
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            <conversionOrExercisePrice>
                <value>32.10</value>
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            <transactionDate>
                <value>2006-02-23</value>
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                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
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                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
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            <securityTitle>
                <value>Stock Option</value>
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            <conversionOrExercisePrice>
                <value>32.10</value>
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            <transactionDate>
                <value>2006-02-23</value>
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                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
                    <value>1809</value>
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                <transactionPricePerShare>
                    <value>0</value>
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                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2009-02-24</value>
            </exerciseDate>
            <expirationDate>
                <value>2016-02-22</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1809</value>
                </underlyingSecurityShares>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1809</value>
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                <directOrIndirectOwnership>
                    <value>D</value>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option</value>
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            <conversionOrExercisePrice>
                <value>32.10</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-02-23</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1809</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2010-02-24</value>
            </exerciseDate>
            <expirationDate>
                <value>2016-02-22</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1809</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1809</value>
                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Mr. Gelter is the sole owner of PFG Consulting, LLC, the beneficial owner of these securities.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Lori Birkenhauer as Attorney-in-Fact for Paul F. Gelter</signatureName>
        <signatureDate>2006-02-27</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----