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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Iy9rbGPR+ngIp85UoRHIXQfosBSuXF5DOHmuKEB863ccm5zzZMVSzHjhCuPdFXzg
 9h5nO3up64exNNj/VcteOw==

<SEC-DOCUMENT>0000892251-05-000600.txt : 20050804
<SEC-HEADER>0000892251-05-000600.hdr.sgml : 20050804
<ACCEPTANCE-DATETIME>20050804104833
ACCESSION NUMBER:		0000892251-05-000600
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20050728
FILED AS OF DATE:		20050804
DATE AS OF CHANGE:		20050804

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MIDLAND CO
		CENTRAL INDEX KEY:			0000066025
		STANDARD INDUSTRIAL CLASSIFICATION:	FIRE, MARINE & CASUALTY INSURANCE [6331]
		IRS NUMBER:				310742526
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		7000 MIDLAND BLVD
		STREET 2:		N/A
		CITY:			AMELIA
		STATE:			OH
		ZIP:			45102-2607
		BUSINESS PHONE:		5139437100

	MAIL ADDRESS:	
		STREET 1:		N/A
		STREET 2:		P O BOX 1256
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45201

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			ROBICHAUD RENE J
		CENTRAL INDEX KEY:			0001091498
		STANDARD INDUSTRIAL CLASSIFICATION:	STEEL WORKS, BLAST FURNACES  ROLLING MILLS (COKE OVENS) [3312]
		STATE OF INCORPORATION:			KY
		FISCAL YEAR END:			0930

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-06026
		FILM NUMBER:		05998025

	BUSINESS ADDRESS:	
		STREET 1:		530 WEST NINTH ST
		CITY:			NEWPORT
		STATE:			KY
		ZIP:			41071
		BUSINESS PHONE:		8592926809

	MAIL ADDRESS:	
		STREET 1:		530 WEST NINTH STREET
		CITY:			NEWPORT
		STATE:			KY
		ZIP:			41071

	FORMER NAME:	
		FORMER CONFORMED NAME:	ROBINCHAUD RENE J
		DATE OF NAME CHANGE:	19990721
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>robichaudform3_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2005-07-28</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000066025</issuerCik>
        <issuerName>MIDLAND CO</issuerName>
        <issuerTradingSymbol>MLAN</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001091498</rptOwnerCik>
            <rptOwnerName>ROBICHAUD RENE J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>530 WEST NINTH STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEWPORT</rptOwnerCity>
            <rptOwnerState>KY</rptOwnerState>
            <rptOwnerZipCode>41071</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>Lori Birkenhauer, as Attorney-in-Fact for Rene Robichaud</signatureName>
        <signatureDate>2005-08-03</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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