SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

CONLEY E RENAE

(Last)

(First)

(Middle)

639 LOYOLA AVENUE

(Street)

NEW ORLEANS

70113

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ENTERGY CORP /DE/ [ ETR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Officer purs. to Sec. 16 rules

3. Date of Earliest Transaction (Month/Day/Year)
08/11/2003

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Entergy Corporation Common Stock	08/11/2003		P		2,000	A	$51.5	2,000	D
Entergy Corporation Common Stock	08/12/2003		P		2,100	A	$51.5	4,100	D
Entergy Corporation Common Stock	08/12/2003		F⁽¹⁾		4,055	D	$51.5	45	D
Entergy Corporation Common Stock	08/12/2003		M		4,055	A	$23	4,100	D
Entergy Corporation Common Stock	08/11/2003		S		2,000	D	$51.45	2,100	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (Right to Buy)	$23	08/12/2003		M			8,963	01/27/2001	01/27/2010	ETR Common	8,918	$23	0	D
Phantom Units	$51.5⁽²⁾	08/12/2003		M		4,863		08/12/2003⁽¹⁾	01/27/2010⁽¹⁾	ETR Common	4,863	$51.5⁽¹⁾	10,906	D
Employee Stock Option (Right to Buy)	$51.5	08/12/2003		A		4,055⁽¹⁾		08/12/2003	01/27/2010	ETR Common	4,055	$51.5⁽¹⁾	9,094⁽¹⁾	D

Explanation of Responses:

1. The filing individual engaged in a "Stock for Stock" exercise of 8,918 options. The exercise price, tax withholding and commission price were paid by surrendering 4,055 shares to the Company, which the filing individual purchased on the open market on August 11 and 12, 2003. Following the exercise, the filing individual received 4,055 shares plus her gain (4,863 shares), the value of which 4,863 shares were deferred into phantom Entergy units held in a brokerage account. The deferral is until the earlier of January 3, 2005 or retirement from the Company. The reporting person did not realize profit in connection with purchases and sales as reported in this Form and in the previous Form 4s filed during the past six months. Additional information concerning "Stock for Stock" exercises can be found in a Form 8-K filed by the Company on May 1, 2002.

2. 1 for 1 at the then market price.

Remarks:

	John M. Adams, Jr. for E. Renae Conley	08/13/2003
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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