425 1 s604073.txt RULE 425 Filed by The Mead Corporation pursuant to Rule 425 under the Securities Act of 1933 and deemed filed pursuant to Rule 14a-12 under the Securities Exchange Act of 1934 Subject Company: The Mead Corporation Commission File No. 1-2267 The Mead Corporation ("Mead") and Westvaco Corporation ("Westvaco") made a joint security analyst presentation on November 2, 2001. Mead and Westvaco distributed to those attending the analyst presentation a mixed bag of various Mead and Westvaco products, including the following Mead products: a Cambridge Portfolio, a compact disc/video disc holder, an AT-A-GLANCE calendar, a "Harry Potter" paperboard folder and a notebook. Accompanying those Mead products was a card with the following text: Consumer and Office Products Mead is a leading manufacturer and distributor of school and office supplies to the commercial office products and consumer markets. The division operates manufacturing plants and distribution centers across North America. It produces more than 4,000 different items including, loose-leaf and wire-bound notebooks, folders, pads, portfolios, decorative wall and desk calendars, back-to-school and office supplies, stationery products, media storage accessories, time management and personal organizers. The division has strongly recognized product brands including: Five Star(R), First Gear(R), Trapper Keeper(R), Cambridge(R), Laserline(R), AT-A-GLANCE(R), Time Line(R), Expressive Images(R), Day Minder(R), YEAR-IN-A-BOX(R) and Ready Reference(R), among many others. [Mead logo.] Analysts attending the presentation were also given a copy of the November 2001 edition of O, The Oprah Magazine. Affixed to the cover of each of the magazines distributed to analysts was a sticker with the following text: COATED PAPER SYNERGIES Mead and Westvaco are both known as leading producers of coated papers serving the high-end segment of the printing and publishing markets. Our fine papers are used in the production of brochures, catalogues, advertising materials, annual reports and premium magazines. O, The Oprah Magazine, uses Mead's Dependoweb(R) brand for the text paper and Westvaco's Sterling(R) Ultra brand for the cover stock. The superb graphic reproduction of these papers make this one of the most appealing magazines on the newsstand. [MeadWestvaco logo.] Analysts attending the presentation were also given a digital video disc ("DVD") of the film Star Wars I: The Phantom Menace. Affixed to each of the DVDs distributed to analysts was a sticker with the following text: EXPANDING OUR GLOBAL MEDIA PACKAGING The acquisitions of Poly-Matrix in the U.S. and U.K.-based DuBOIS Holdings Ltd. have made Westvaco the leading global supplier of packaging for the rapidly expanding interactive computer game and DVD-movie segments. The Amaray(R) DVD pack, widely regarded as the preferred standard for DVD packaging, is produced from injection-molded plastic. Access to this technology significantly enhances Westvaco's consumer packaging capabilities. [Westvaco logo.] Analysts attending the presentation were also given a paper cup from Starbucks Coffee and two $3 coupons redeemable at a Starbucks Coffee establishment. Affixed to each of the cups distributed to analysts was a sticker with the following text: TECHNICAL KNOW-HOW Westvaco is recognized for its research and development capabilities and finding solutions that match customer needs. In addition to meeting traditional packaging needs, our paperboards are also produced with special coatings that allow for direct food contact, provide moisture resistancy and can be used in the freezer, microwave or conventional ovens. Our cup stock is used in the manufacture of both hot and cold drink cups for many multinational companies. [Westvaco logo.] Analysts attending the presentation were also given a package of four "H2O +" shower and bath gels. Affixed to each of the packages distributed to analysts was a sticker with the following text: SPECIALTY PACKAGING Our specialty markets encompass packaging for cosmetics, upscale consumer goods, personal care items and promotional uses. We are uniquely positioned to serve these markets with a broad array of packaging options, including Klearfold(R) rigid plastic folding cartons. In this package, we have combined see-through utility with superb graphics and a design that encourages customers to experience the produt's "relaxing and soothing appeal." [Westvaco logo.]