SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
NEWELL KEVIN L

(Last) (First) (Middle)
MCDONALD'S CORPORATION
2915 JORIE BOULEVARD

(Street)
OAK BROOK IL 60523

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
02/01/2011
3. Issuer Name and Ticker or Trading Symbol
MCDONALDS CORP [ MCD ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Corp Exec VP, Brand Officer
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock 68 D
Common Stock 397.41 I Profit Sharing Plan
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Options (Right to Buy) (1) 09/28/2015 Common Stock 2,536 $33.1 D
Options (Right to Buy) (1) 02/14/2016 Common Stock 4,040 $36.37 D
Options (Right to Buy) (1) 02/14/2017 Common Stock 6,996 $45.02 D
Options (Right to Buy) (1) 02/13/2018 Common Stock 8,713 $56.64 D
Options (Right to Buy) (1) 02/11/2019 Common Stock 8,829 $57.08 D
Options (Right to Buy) (1) 02/10/2020 Common Stock 9,958 $63.25 D
Restricted Stock Units 02/13/2011 02/13/2011 Common Stock 1,245 (2) D
Restricted Stock Units 02/11/2012 02/11/2012 Common Stock 1,262 (2) D
Restricted Stock Units 02/10/2013 02/10/2013 Common Stock 1,423 (2) D
Phantom Stock (3) (3) Common Stock 1,076.88 (4) I Non-Qualified Benefit Plan
Explanation of Responses:
1. Options become exercisable in 25% increments on the first, second, third and fourth anniversary dates of the grant.
2. Each restricted stock unit (RSU) represents a right to acquire one share of McDonald's Corporation common stock. Upon vesting, payout under the RSUs will be in the form of shares or, at the discretion of the Compensation Committee of the Board of Directors, the cash value thereof. No dividend, voting or other shareholder rights attach to the RSUs until they vest and only if the payout upon vesting is in shares of common stock.
3. Shares of phantom stock are payable in cash following the reporting person's separation from service with McDonald's.
4. Each share of phantom stock represents a right to receive the cash value of one share of McDonald's Corporation common stock.
Remarks:
/s/ Kevin L. Newell 02/04/2011
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.