8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)  April 25, 2008

Maui Land & Pineapple Company, Inc.

(Exact name of Registrant as Specified in Its Charter)

Hawaii	001-06510	99-0107542
(State or other jurisdiction	(Commission	(IRS Employer
of incorporation)	File Number)	Identification No)

120 Kane Street, P.O. Box 187, Kahului, Maui, Hawaii, 96733-6687

(Address of principal executive offices)

(808) 877-3351

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 5.02(b)Departure of Certain Officers

On April 25, 2008, Gerard J. Watts, Vice President/ General Manager of the Maui Land & Pineapple Company, Inc. Agriculture segment tendered his resignation effective as of May 9, 2008.

Item 9.01Financial Statements and Exhibits

(d)Exhibits

Exhibit Number	Description
99.1	Maui Land & Pineapple Company, Inc. Press Release dated April 30, 2008.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	MAUI LAND & PINEAPPLE COMPANY, INC.
Date:  April 30, 2008	By:	/S/ ROBERT I. WEBBER
		Robert I. Webber
		Chief Operating Officer, Chief Financial Officer & Executive Vice President
		(Principal Financial Officer)

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EXHIBIT INDEX

Exhibit Number	Description
99.1	Maui Land & Pineapple Company, Inc. Press Release dated April 30, 2008.

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EX-99.1

Exhibit 99.1

NEWS RELEASE
FOR IMMEDIATE RELEASE	CONTACT:
Wednesday, April 30, 2008	Teri Freitas Gorman
	VP Communications
	808-877-3857/808-357-2547

GERRY WATTS TO LEAVE MAUI PINEAPPLE COMPANY

KAHULUI, HAWAI`I–Maui Land & Pineapple Company, Inc. (NYSE:MLP) today announced that Gerard “Gerry” Watts, vice president and general manager of its agricultural subsidiary, Maui Pineapple Company Ltd., has accepted an offer to become divisional president of a multinational food company based in Southern California.  His resignation from Maui Pineapple Company is effective May 9.

“We are deeply grateful to Gerry Watts for his outstanding work at Maui Pineapple Company,” said David Cole, chairman, president and CEO of MLP. “Gerry has done a tremendous amount of work in cost containment and streamlining logistics and was instrumental in the development of our strategic relationship with Calavo Growers, Inc. In the three years he has been with us, he has helped to reshape pineapple strategy and operations. We wish Gerry and his family well as they return to California.”

The company is accelerating initiatives Gerry had undertaken to consolidate fresh pineapple operations at its Honolua plantation to take advantage of better growing conditions, shorter growing cycles, and lower operating costs.  Robert Webber, COO, CFO & EVP of ML&P, will oversee the transition.

Maui Land & Pineapple Company, Inc. is committed to the integration of agriculture, natural resource management and eco-effective design principles to create and manage holistic communities. ML&P’s vision of holistic communities is based on the traditional Hawaiian model of ahupua`a, a system of self-reliance based on the artful use of land and water resources to sustain island life indefinitely.  ML&P is a Hawai`i corporation and successor to a business organized in 1909. Its principal operating subsidiaries are Maui Pineapple Company Ltd., a producer and marketer of Maui-grown conventional and organic pineapple and diversified produce, and Kapalua Land Company Ltd., operator of Kapalua Resort, a 22,000 acre master-planned resort community in West Maui. For more information, visit mauiland.com.

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P.O. Box 187 • Kahului, Maui, Hawai’i 96733-6687 • 808-877-3351 • Fax 808-871-0953

mauiland.com