UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549




                            FORM 8-K

                         CURRENT REPORT
             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934



Date of Report (Date of earliest event reported): November 3, 2003



              MAUI LAND & PINEAPPLE COMPANY, INC.
     (Exact name of registrant as specified in its charter)



          HAWAII                      0-6510             99-0107542
(State or other jurisdiction        (Commission      (I.R.S. Employer
of incorporation or organization)   File Number)    Identification No.)




120 Kane Street, P. O. Box 187, Kahului, Maui, Hawaii   96733-6687
   (Address of Principal Executive Offices)             (Zip Code)



Registrant's telephone number, including area code: (808) 877-3351



                              NONE
  Former Name or Former Address, if Changed Since Last Report









ITEM 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION
          AND EXHIBITS

         (c) Exhibits.
             99.1 Maui Land & Pineapple Company, Inc. Press Release
                  dated November 3, 2003



ITEM 12.  RESULTS OF OPERATIONS

          On November 3, 2003, Maui Land & Pineapple Company, Inc.
          issued a press release announcing its results for the
          quarter ended September 30, 2003.  A copy of the press
          release is filed herewith as Exhibit 99.1 and incorporated
          herein by reference.










                           SIGNATURE



      Pursuant to the requirements of the Securities Exchange Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.





                              MAUI LAND & PINEAPPLE COMPANY, INC.



  November 5, 2003             /S/PAUL J. MEYER
Date                              Paul J. Meyer
                                  Executive Vice President/Finance
                                  (Principal Financial Officer)