FORM 4            U.S. SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549

                  STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
                        Filed pursuant to Section 16(a) of the 
                              Securities Act of 1934

[ ] Check this box if no longer subject to Section 16.  Form 4 or
Form 5 obligations may continue.


1.  Name and Address of Reporting Person                   

Gifford           Gary            L.                 
(Last)            (First)     (Middle)

P. O. Box 187                                        
                  (Street)                           

Kahului             Hi        96732                                          
(City)            (State)     (Zip)

2.  Issuer Name and Ticker or Trading Symbol
    MAUI LAND & PINEAPPLE COMPANY, INC. (MAUI)

3.  IRS or Social Security Number of Reporting
    Person (Voluntary)    ###-##-####         

4.  Statement for Month/Year         6/96          

5.  If Amendment, Date of Original
    (Month/Year)                               

6.  Relationship of Reporting Person to Issuer
      (Check all applicable)

[ ] Director      [ ] 10% Owner
[x] Officer (give title below)   [ ] Other (specify below)

         President                    

Table I - Non-Derivative Securities Acquired, Disposed of, 
            or Beneficially Owned

1.    Title of Security:    COMMON STOCK                           
2.    Transaction Date (Month/Day/Year):   3/12/96                 
3.    Transaction Code: Code   I     V   V  
4.    Securities Acquired (A) or Disposed of (D):
      Amount:  9         (A) or (D):    A       Price:  $47/SHARE
5.    Amount of Securities Beneficially Owned at End of Month: 1,231
6.    Ownership Form -  Direct (D) or Indirect (I):    I      
7.    Nature of Indirect Beneficial Ownership:ESOP TRUST    


1.    Title of Security:    COMMON STOCK                           
2.    Transaction Date (Month/Day/Year):                           
3.    Transaction Code: Code         V      
4.    Securities Acquired (A) or Disposed of (D):
      Amount:            (A) or (D):            Price:           
5.    Amount of Securities Beneficially Owned at End of Month:  5  
6.    Ownership Form -  Direct (D) or Indirect (I):    I      
7.    Nature of Indirect Beneficial Ownership:    (1)  


Explanation of Responses:

(1)  Owned by daughter of reporting person.



/S/ GARY L. GIFFORD                                   6/24/96       
**Signature of Reporting Person                      Date

** Intentional misstatements or omissions of facts constitute 
Federal Criminal Violations.