0001523711-13-000022.txt : 20130403 0001523711-13-000022.hdr.sgml : 20130403 20130403175932 ACCESSION NUMBER: 0001523711-13-000022 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130401 FILED AS OF DATE: 20130403 DATE AS OF CHANGE: 20130403 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: NORMILE ROBERT CENTRAL INDEX KEY: 0001194275 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-05647 FILM NUMBER: 13740962 MAIL ADDRESS: STREET 1: MATTEL, INC., 333 CONTINENTAL BLVD STREET 2: M1-1518 CITY: EL SEGUNDO STATE: CA ZIP: 90245 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: MATTEL INC /DE/ CENTRAL INDEX KEY: 0000063276 STANDARD INDUSTRIAL CLASSIFICATION: DOLLS & STUFFED TOYS [3942] IRS NUMBER: 951567322 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 333 CONTINENTAL BLVD CITY: EL SEGUNDO STATE: CA ZIP: 90245 BUSINESS PHONE: 3102522000 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2013-04-01 0000063276 MATTEL INC /DE/ MAT 0001194275 NORMILE ROBERT MATTEL, INC. 333 CONTINENTAL BLVD. EL SEGUNDO CA 90245 0 1 0 0 EVP Chief Legal Officer & Sec Common Stock 2013-04-01 4 M 0 12000 17.94 A 49135 D Common Stock 2013-04-01 4 S 0 12000 43.7721 D 37135 D Common Stock 12270 I In 401(k) Employee Stock Option - Right to Buy 17.94 2013-04-01 4 M 0 12000 0 D 2009-08-01 2016-08-01 Common Stock 12000 25500 D The exercise occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1. The sale occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1. This transaction was executed in multiple trades at prices ranging from $43.53 to $43.93. The price reported reflects the weighted average purchase price. The reporting person hereby undertakes to provide to the SEC staff, the issuer or a security holder of the issuer, upon request, full information regarding the number of shares and prices at which the transactions were effected. As of April 2, 2013 the reporting person had a balance of $540,110.21 in the Mattel Stock Fund of Mattel's 401(k) Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP. /s/ Andrew Paalborg, Attorney-in-Fact for Robert Normile 2013-04-03