0001523711-12-000050.txt : 20120718 0001523711-12-000050.hdr.sgml : 20120718 20120718170554 ACCESSION NUMBER: 0001523711-12-000050 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120717 FILED AS OF DATE: 20120718 DATE AS OF CHANGE: 20120718 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: NORMILE ROBERT CENTRAL INDEX KEY: 0001194275 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-05647 FILM NUMBER: 12968473 MAIL ADDRESS: STREET 1: MATTEL, INC., 333 CONTINENTAL BLVD STREET 2: M1-1518 CITY: EL SEGUNDO STATE: CA ZIP: 90245 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: MATTEL INC /DE/ CENTRAL INDEX KEY: 0000063276 STANDARD INDUSTRIAL CLASSIFICATION: DOLLS & STUFFED TOYS [3942] IRS NUMBER: 951567322 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 333 CONTINENTAL BLVD CITY: EL SEGUNDO STATE: CA ZIP: 90245 BUSINESS PHONE: 3102522000 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2012-07-17 0000063276 MATTEL INC /DE/ MAT 0001194275 NORMILE ROBERT MATTEL, INC. 333 CONTINENTAL BLVD. EL SEGUNDO CA 90245 0 1 0 0 EVP Chief Legal Officer & Sec Common Stock 2012-07-17 4 M 0 24300 19.43 A 54085 D Common Stock 2012-07-17 4 S 0 11800 33.47 D 42285 D Common Stock 2012-07-17 4 S 0 12500 34.55 D 29785 D Common Stock 12035 I In 401(k) Employee Stock Option - Right to Buy 19.43 2012-07-17 4 M 0 24300 0 D 2005-12-28 2013-07-31 Common Stock 24300 0 D The exercise occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1. The sale occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1. As of July 17, 2012 the reporting person had a balance of $409,801.37 in the Mattel Stock Fund of Mattel's 401(k) Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP. /s/ Andrew Paalborg, Attorney-in-Fact for Robert Normile 2012-07-18