0001454197-11-000067.txt : 20110701 0001454197-11-000067.hdr.sgml : 20110701 20110701132942 ACCESSION NUMBER: 0001454197-11-000067 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110630 FILED AS OF DATE: 20110701 DATE AS OF CHANGE: 20110701 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: NORMILE ROBERT CENTRAL INDEX KEY: 0001194275 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-05647 FILM NUMBER: 11945565 MAIL ADDRESS: STREET 1: MATTEL, INC., 333 CONTINENTAL BLVD STREET 2: M1-1518 CITY: EL SEGUNDO STATE: CA ZIP: 90245 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: MATTEL INC /DE/ CENTRAL INDEX KEY: 0000063276 STANDARD INDUSTRIAL CLASSIFICATION: DOLLS & STUFFED TOYS [3942] IRS NUMBER: 951567322 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 333 CONTINENTAL BLVD CITY: EL SEGUNDO STATE: CA ZIP: 90245 BUSINESS PHONE: 3102522000 4 1 edgar.xml PRIMARY DOCUMENT X0303 4 2011-06-30 0000063276 MATTEL INC /DE/ MAT 0001194275 NORMILE ROBERT MATTEL, INC. 333 CONTINENTAL BLVD. EL SEGUNDO CA 90245 0 1 0 0 EVP Chief Legal Officer & Sec Common stock 2011-06-30 4 S 0 10000 27.45 D 41539 D Common stock 11647 I In 401(k) The sale occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1. As of June 30, 2011, the reporting person had a balance of $320,177 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP. /s/ Andrew Paalborg, Attorney-in-Fact for Robert Normile 2011-07-01