EXHIBIT 11.0

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF INCOME PER COMMON AND POTENTIAL COMMON SHARE

(In thousands, except per share amounts)

	For the Three Months Ended				For the Six Months Ended
	June 30, 2009		June 30, 2008		June 30, 2009			June 30, 2008
BASIC
Net income (loss)	$	21,469	$	11,783	$	(29,517	)	$	(34,863	)
Applicable Share of Computation of Income per Share:
Weighted average common shares outstanding		358,824		361,262		358,972			361,535
Net Income (Loss) Per Common Share—Basic:
Net income (loss) per common share	$	0.06	$	0.03	$	(0.08	)	$	(0.10	)
DILUTED
Net income (loss)	$	21,469	$	11,783	$	(29,517	)	$	(34,863	)
Applicable Shares for Computation of Net Income Per Share:
Weighted average common shares outstanding		358,824		361,262		358,972			361,535
Weighted average common equivalent shares arising from:
Dilutive stock options and restricted stock units		2,057		2,657		—			—
Weighted average number of common and potential common shares		360,881		363,919		358,972			361,535
Net Income (Loss) Per Common Share—Diluted:
Net income (loss) per common share	$	0.06	$	0.03	$	(0.08	)	$	(0.10	)