EXHIBIT 11.0

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF INCOME PER COMMON AND POTENTIAL COMMON SHARE

	For the Year
BASIC	2008		2007		2006		2005		2004
	(In thousands, except per share amounts)
Net income applicable to common shares	$	379,636	$	599,993	$	592,927	$	417,019	$	572,723
Applicable Shares for Computation of Net Income Per Share:
Weighted average common shares outstanding		360,757		384,450		382,921		407,402		419,235
Net Income Per Common Share—Basic	$	1.05	$	1.56	$	1.55	$	1.02	$	1.37
DILUTED
Net income applicable to common shares	$	379,636	$	599,993	$	592,927	$	417,019	$	572,723
Applicable Shares for Computation of Net Income Per Share:
Weighted average common shares outstanding		360,757		384,450		382,921		407,402		419,235
Weighted average potential common shares arising from:
Dilutive stock options and restricted stock		2,432		6,162		3,501		3,637		3,858
Weighted average number of common and potential common shares		363,189		390,612		386,422		411,039		423,093
Net Income Per Common Share—Diluted	$	1.05	$	1.54	$	1.53	$	1.01	$	1.35