EXHIBIT 11.0

(Page 1 of 2)

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF INCOME (LOSS) PER COMMON AND COMMON EQUIVALENT SHARE

	For the Year Ended December 31, (a)
BASIC	2004		2003		2002			2001			2000
	(In thousands, except per share amounts)
Income from continuing operations	$	572,723	$	537,632	$	455,042		$	310,920		$	170,177
Gain (loss) from discontinued operations, net of tax		—		—		27,253			—			(601,146	)
Cumulative effect of change in accounting principles, net of tax		—		—		(252,194	)		(12,001	)		—
Net income (loss) applicable to common shares	$	572,723	$	537,632	$	230,101		$	298,919		$	(430,969	)
Applicable Shares for Computation of Net Income (Loss) Per Share:
Weighted average common shares outstanding		419,235		437,020		435,790			430,983			426,166
Net Income (Loss) Per Common Share—Basic:
Income from continuing operations	$	1.37	$	1.23	$	1.04		$	0.72		$	0.40
Gain (loss) from discontinued operations		—		—		0.06			—			(1.41	)
Cumulative effect of change in accounting principles		—		—		(0.58	)		(0.03	)		—
Net income (loss) per common share	$	1.37	$	1.23	$	0.52		$	0.69		$	(1.01	)

(a) As more fully described in Note 14 to the consolidated financial statements, the Consumer Software segment, which was comprised primarily of Learning Company, was reported as a discontinued operation effective March 31, 2000, and the consolidated statements of income were reclassified to segregate the operating results of the Consumer Software segment.

EXHIBIT 11.0

(Page 2 of 2)

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF INCOME (LOSS) PER COMMON AND COMMON EQUIVALENT SHARE

	For the Year Ended December 31, (a)
DILUTED	2004		2003		2002			2001			2000
	(In thousands, except per share amounts)
Income from continuing operations	$	572,723	$	537,632	$	455,042		$	310,920		$	170,177
Gain (loss) from discontinued operations, net of tax		—		—		27,253			—			(601,146	)
Cumulative effect of change in accounting principles, net of tax		—		—		(252,194	)		(12,001	)		—
Net income (loss) applicable to common shares	$	572,723	$	537,632	$	230,101		$	298,919		$	(430,969	)
Applicable Shares for Computation of Net Income (Loss) Per Share:
Weighted average common shares outstanding		419,235		437,020		435,790			430,983			426,166
Weighted average common equivalent shares arising from:
Dilutive stock options		3,858		5,211		5,355			4,765			960
Stock subscription and other warrants		—		—		147			418			—
Weighted average number of common and common equivalent shares		423,093		442,231		441,292			436,166			427,126
Net Income (Loss) Per Common Share—Diluted:
Income from continuing operations	$	1.35	$	1.22	$	1.03		$	0.71		$	0.40
Gain (loss) from discontinued operations		—		—		0.06			—			(1.41	)
Cumulative effect of change in accounting principles		—		—		(0.57	)		(0.03	)		—
Net income (loss) per common share	$	1.35	$	1.22	$	0.52		$	0.68		$	(1.01	)

(a) As more fully described in Note 14 to the consolidated financial statements, the Consumer Software segment, which was comprised primarily of Learning Company, was reported as a discontinued operation effective March 31, 2000, and the consolidated statements of income were reclassified to segregate the operating results of the Consumer Software segment.