EXHIBIT 11.0

(Page 1 of 2)

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF INCOME PER COMMON AND

COMMON EQUIVALENT SHARE

(In thousands, except per share amounts)

	For the Three Months Ended				For the Nine Months Ended
	Sept. 30, 2004		Sept. 30, 2003		Sept. 30, 2004		Sept. 30, 2003
	(Unaudited)				(Unaudited)
BASIC
Net income	$	255,830	$	270,031	$	288,378	$	323,766
Applicable Shares for Computation of Income per Share:
Weighted average common shares outstanding		414,592		439,315		420,624		439,107
Basic Income Per Common Share:
Net income per common share	$	0.62	$	0.61	$	0.69	$	0.74

EXHIBIT 11.0

(Page 2 of 2)

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF INCOME PER COMMON AND

COMMON EQUIVALENT SHARE

(In thousands, except per share amounts)

	For the Three Months Ended				For the Nine Months Ended
	Sept. 30, 2004		Sept. 30, 2003		Sept. 30, 2004		Sept. 30, 2003
	(Unaudited)				(Unaudited)
DILUTED
Net income	$	255,830	$	270,031	$	288,378	$	323,766
Applicable Shares for Computation of Income per Share:
Weighted average common shares outstanding		414,592		439,315		420,624		439,107
Weighted average common equivalent shares arising from:
Dilutive stock options		3,370		4,689		3,807		5,425
Weighted average number of common and common equivalent shares		417,962		444,004		424,431		444,532
Diluted Income Per Common Share:
Net income per common share	$	0.61	$	0.61	$	0.68	$	0.73