<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM MATTEL, INC.'S BALANCE
SHEETS AND STATEMENTS OF OPERATIONS AS OF AND FOR THE SIX MONTHS ENDED JUNE 30,
2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.


                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               JUN-30-2000
<CASH>                                         129,693
<SECURITIES>                                         0
<RECEIVABLES>                                1,082,484
<ALLOWANCES>                                    25,096
<INVENTORY>                                    633,513
<CURRENT-ASSETS>                             2,027,337
<PP&E>                                       1,123,764
<DEPRECIATION>                                 445,121
<TOTAL-ASSETS>                               4,800,743
<CURRENT-LIABILITIES>                        2,039,708
<BONDS>                                        882,542
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       434,744
<OTHER-SE>                                   1,261,089
<TOTAL-LIABILITY-AND-EQUITY>                 4,800,743
<SALES>                                      1,511,058
<TOTAL-REVENUES>                             1,511,058
<CGS>                                          832,822
<TOTAL-COSTS>                                  832,822
<OTHER-EXPENSES>                               671,289
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              60,301
<INCOME-PRETAX>                               (53,354)
<INCOME-TAX>                                  (14,729)
<INCOME-CONTINUING>                           (38,625)
<DISCONTINUED>                               (126,606)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (165,231)
<EPS-BASIC>                                     (0.39)
<EPS-DILUTED>                                   (0.39)