-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, VGli2XZxZdilpYzY998fPbWFkGLxyHs5zz0XLvbIKISflmsoBbhWSXKO1cHTtKMI Sd+GHgQH42LzlJ19z55Thw== 0000063276-98-000001.txt : 19980126 0000063276-98-000001.hdr.sgml : 19980126 ACCESSION NUMBER: 0000063276-98-000001 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 3 CONFORMED PERIOD OF REPORT: 19980123 ITEM INFORMATION: ITEM INFORMATION: FILED AS OF DATE: 19980123 SROS: NYSE SROS: PSE FILER: COMPANY DATA: COMPANY CONFORMED NAME: MATTEL INC /DE/ CENTRAL INDEX KEY: 0000063276 STANDARD INDUSTRIAL CLASSIFICATION: DOLLS & STUFFED TOYS [3942] IRS NUMBER: 951567322 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: SEC FILE NUMBER: 001-05647 FILM NUMBER: 98511773 BUSINESS ADDRESS: STREET 1: 333 CONTINENTAL BLVD CITY: EL SEGUNDO STATE: CA ZIP: 90245 BUSINESS PHONE: 3102522000 8-K 1 PRESS RELEASES DATED JANUARY 8 AND 22, 1998 SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K Current Report Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report: January 23, 1998 MATTEL, INC. ------------ (Exact name of registrant as specified in its charter) Delaware 001-05647 95-1567322 - ------------------------------------------------------------------------------ (State or other jurisdiction (Commission (I.R.S. Employer of incorporation) File No.) Identification No.) 333 Continental Boulevard, El Segundo, California 90245-5012 - ------------------------------------------------------------------------------ (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code (310) 252-2000 ---------------------------- N/A - ------------------------------------------------------------------------------ (Former name or former address, if changed since last report) Item 5. Other Events - ------- ------------ Mattel, Inc. hereby incorporates by reference herein its press releases dated January 8, 1998, regarding the Company's acquisition of PrintPaks, and January 22, 1998 regarding the Company's licensing agreements with the NBA, WNBA and USA Basketball, copies of which are included as Exhibits 99.0 and Exhibit 99.1 attached hereto. Item 7. Financial Statements and Exhibits - ------- --------------------------------- (a) Financial statements of businesses acquired: None (b) Pro forma financial information: None (c) Exhibits: 99.0 Press release dated January 8, 1998. 99.1 Press release dated January 22, 1998. SIGNATURES ---------- Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. MATTEL, INC. Registrant By: /s/ Leland P. Smith ------------------------- Leland P. Smith Assistant General Counsel Date: January 23, 1998 and Secretary ---------------- EX-99.0 2 PRESS RELEASE DATED JANUARY 8, 1998 EXHIBIT 99.0 FOR IMMEDIATE RELEASE CONTACT: Glenn Bozarth January 8, 1998 (310) 252-3521 MATTEL ACQUIRES PRINTPAKS ------------------------- LOS ANGELES, January 8--Mattel, Inc. and PrintPaks, Inc. today announced that Mattel has completed the acquisition of PrintPaks, a Portland, Oregon- based publisher of multimedia craft products. Founded in 1995, PrintPaks pioneered the rapidly growing multimedia craft category. PrintPaks kits utilize the power of home computers and printers to enable consumers to design, personalize, and assemble a wide variety of creative crafts, including jewelry, pop-up greeting cards, refrigerator magnets, tee shirts, and holiday decorations. "With Barbie Fashion Designer in 1996 and Barbie Magic Hairstyler in 1997, Mattel has had the top new children's CD-ROM titles for two years in a row," David Haddad, general manager of Mattel Media, said. "We've established a leadership position with an emphasis on software for girls. PrintPaks will provide us the opportunity to expand into new software categories, and to further pursue new technology applications." "Nearly three quarters of people with personal computers at home have color inkjet printers, and they're eager for fun things to do with them," said Judy MacDonald, co-founder of PrintPaks. "PrintPaks product diversity, materials expertise and design know-how combined with the global brands that Mattel possesses provides an incredible combination with excellent sales potential." Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. -###- EX-99.1 3 PRESS RELEASE DATED JANUARY 22, 1998 EXHIBIT 99.1 FOR IMMEDIATE RELEASE January 22, 1998 MATTEL BECOMES GLOBAL TOY PARTNER OF NBA, WNBA & USA BASKETBALL -------------------------- FIRST PRODUCTS TO BE UNVEILED AT AMERICAN INTERNATIONAL TOY FAIR IN FEBRUARY EL SEGUNDO, CALIF., JAN. 22, 1998 -- Mattel, Inc. [NYSE:MAT], the NBA, WNBA and USA Basketball today announced that the toy company has been granted licenses for the exclusive global rights to produce basketball- themed toys bearing the marks of the three organizations. Under the multiyear agreement, Mattel, the worldwide leader in the design and marketing of children's toys, will manufacture boys' and girls' toys in categories including dolls, action figures, figurines, vehicles and pre- school. Mattel also will have the right to manufacture plush toys, activity kits, collectibles, puzzles and games and arts and crafts. The agreement includes fashion and collector dolls, including Barbie; large dolls, including Cabbage Patch Kids; action figures, collectibles, vehicles and playsets; miniature die cast vehicles and playsets, including Matchbox and Hot Wheels; and radio and remote control vehicles. Several of these products will be unveiled at the American International Toy Fair in New York on February 9, and will be available at retail for Holiday `98. Mattel will support the relationships with significant marketing investments in advertising and special events. "The NBA has a unique appeal to young people across a wide range of ages in the United States as well as internationally," said Bruce Stein, President, Mattel Worldwide, and Chief Operating Officer. "The incredible success of the WNBA and the popularity of USA Basketball teams in international competition further demonstrate the tremendous interest in basketball. With the `evergreen' quality that the NBA, WNBA and USA Basketball licenses possess, and the promotional partnerships we can jointly create, we are looking forward to the opportunity to develop a full range of toy products that will be distributed around the world." "The NBA has a powerful connection to youth around the world," said David Stern, NBA Commissioner. "That, combined with Mattel's product and marketing strength, creates a partnership that will bring exciting new products to young fans everywhere." "Our arenas last season were filled with young fans who love basketball," said Val Ackerman, WNBA President. "It is exciting to team up with a category leader like Mattel, whose brands also resonate with youth." "USA Basketball is delighted that Mattel has chosen to join our team," said Warren Brown, USA Basketball Executive Director. "Mattel's established reputation as the worldwide leader in children's toys, and USA Basketball's recognition as the leader in international basketball, will notably enhance the international reception of both parties." Sales for the existing NBA toy category are strong, with annual product sales projected to increase by more than 65% this year. According to the National Sporting Goods Association, basketball is the top participation sport among U.S. kids (aged 7-11); 6.4 million kids (34% of all kids) play basketball, and participation among girls is up 10% over last year. Basketball also is the top participation sport among U.S. teens (aged 12-17); 9.2 million teens play basketball, an increase of 5% over last year. A recent SPORTS ILLUSTRATED FOR KIDS Omnibus survey found that 41% of boys and girls aged 9-13 rank the NBA as their favorite sports league. Basketball is also the favorite sport of teens globally, according to a recent marketing study by DMB&B conducted with 25,000 adolescents in 41 countries. The study also showed the NBA logo was recognized by 76% of the teens. The WNBA attracted more than one million fans in-arena and was viewed on television by more than 65 million fans in the U.S. and by fans in 165 countries during its inaugural season last summer. The 1998 season begins in June. USA Basketball is responsible for the selection, training and fielding of men's and women's USA teams that compete in international basketball competitions, including the Olympics and the World Championships of Basketball. Mattel, Inc., with $4.5 billion in annual revenues, is the worldwide leader in the design, manufacture and marketing of children's toys including such popular brands as Barbie dolls, Hot Wheels, Matchbox, Fisher-Price, Tyco, Disney and Cabbage Patch Kids. Headquartered in El Segundo, California, Mattel has offices and facilities in 36 countries and markets its products in 159 nations throughout the world. The NBA has approximately 150 licensees in categories including apparel, sporting goods, basketball cards and collectibles, home furnishings, school supplies, home electronics, interactive games, home video, publishing, gifts and novelties, and toys and games. # # # CONTACT: Lisa McKendall, Mattel, 310/252-4592 Hilary Cassidy, 212/407-8715 -----END PRIVACY-ENHANCED MESSAGE-----