EX-99 3 cmw574a.htm PRESS RELEASE

NEWS RELEASE

[GRAPHIC OMITTED] [MARCUS CORP LOGO]

THE MARCUS CORPORATION For additional information, contact:
100 EAST WISCONSIN AVENUE, SUITE 1900 Douglas A. Neis
MILWAUKEE, WISCONSIN 53202-4125 (414) 905-1100
TELEPHONE 414-905-1000  FAX 414-905-2669  

A NYSE company
 

FOR IMMEDIATE RELEASE

THE MARCUS CORPORATION REPORTS INCREASED
THIRD QUARTER RESULTS

Earnings Up 31.6%; Continued Improvement at Baymont Inns & Suites

Milwaukee, Wis., March 18, 2004…..The Marcus Corporation (NYSE: MCS) today reported increased revenues and earnings for the third quarter ended February 26, 2004.

Total revenues for the third quarter of fiscal 2004 were $94,431,000, a 2.7% increase from revenues of $91,986,000 for the third quarter of the prior year. Net earnings were $2,284,000 or $0.08 per diluted share for the third quarter of fiscal 2004, a 31.6% increase from net earnings of $1,735,000 or $0.06 per diluted share for the comparable prior period.

For the first three quarters of fiscal 2004, total revenues were $309,874,000, a 3.2% increase from revenues of $300,350,000 for the same period in the prior year. Earnings from continuing operations and net earnings were $20,032,000 or $0.67 per diluted share for the first three quarters of fiscal 2004, a 20.3% increase from earnings from continuing operations of $16,658,000 or $0.57 per diluted share and a 12.1% increase from net earnings of $17,874,000 or $0.61 per diluted share for the first three quarters of fiscal 2003. Continuing operations include The Marcus Corporation’s theatre, limited-service lodging and hotels and resorts divisions.

“Our increased third quarter earnings were primarily due to reduced interest expense and the continued improvement in operating income of Baymont Inns & Suites. We are also encouraged by the solid increase in revenue per available room (RevPAR) achieved by Marcus Hotels and Resorts and the continued strong performance of Marcus Theatres®,” said Stephen H. Marcus, chairman and chief executive officer of The Marcus Corporation.

Marcus Theatres started the third quarter with a strong December and a record week between Christmas and New Year’s. Revenues and operating income were flat for the period, however, due to underperforming film

-more-


Page 2

product in January and February. Top-grossing movies for the quarter were Lord of the Rings: The Return of the King, Cheaper by the Dozen and Something’s Gotta Give.

“Our fiscal fourth quarter is off to a very strong start for Marcus Theatres. The box office for The Passion of the Christ, which opened on the last two days of our third quarter, is far surpassing all previous expectations and films including Starsky & Hutch, Hidalgo and Secret Window have opened strong. Potential hits for spring include Scooby-Doo 2: Monsters Unleashed, Kill Bill Volume 2, Home on the Range and the Alamo, with May openings including Van Helsing, Troy and Shrek 2,” said Marcus.

A new six-screen theatre in Tomah, Wisconsin, which the company is managing for the Ho-Chunk Indian Nation, opened early in the quarter and the company’s fourth 75-foot-wide UltraScreen™ opened shortly before the end of the quarter at the Marcus Elgin Fox Cinema in Elgin, Illinois. Marcus Theatres also announced plans to build a new theatre in Saukville, Wisconsin, a fast-growing area north of Milwaukee.

Baymont Inns & Suites reported a substantial improvement in operating income on flat revenues for the third quarter. The division’s RevPAR for comparable properties was up 0.9% for the quarter as the division continued to gain market share.

Marcus said the increase in operating income resulted primarily from improved performance from the company’s franchise operation and reduced administrative costs. The division’s first property on the West Coast, a joint venture property in Ontario, California, that opened in the second quarter, continues to perform well.

“We are encouraged by the steady improvement we are seeing in the marketplace and the continued progress of Baymont Inns & Suites. RevPAR for comparable Baymont Inns & Suites properties was up nearly 3.5% in February, the strongest month of the quarter,” said Marcus.

RevPAR for Marcus Hotels and Resorts increased 7.5% in the third quarter, reflecting improved performance at the majority of the division’s properties. “This solid improvement in revenues did not translate to the bottom line due to favorable real estate tax adjustments in the third quarter of last year and expenses this year related to a new joint venture project in Las Vegas,” said Marcus.

-more-


Page 3

In January, the division announced plans for the joint venture Platinum Suite Hotel & Spa development in Las Vegas. Marcus Hotels and Resorts will participate in the development of the property and will manage the project when it is completed. The Platinum Suite Hotel & Spa will feature 255 condominium units, plus a luxury spa, swimming pools, meeting space, restaurants and lounges, in an atmosphere designed to set the property apart from the typical Las Vegas experience. Construction for the project, which is located one block east of the Las Vegas Strip near the Bellagio, Bally’s and Caesars Palace casinos, is expected to begin later this year.

Marcus added that the division’s new destination spa at the Miramonte Resort in Indian Wells, California, will open shortly.

“We are encouraged by the continued improvement in the economy and the lodging industry forecasts for the months and year ahead. Our theatre division has a strong start to the fourth quarter. The upcoming movie product through the end of our fiscal year in May appears very solid, and the summer looks particularly promising. We look forward to continued progress in the final quarter of the year,” said Marcus.

Marcus Corporation management will host a conference call today, March 18, 2004, at 3:00 p.m. Central/4:00 p.m. Eastern time to discuss the third quarter results. Interested parties can listen to the call live on the Internet through the investor relations section of the company’s Web site: www.marcuscorp.com, or by dialing 1-913-981-5507. Listeners should dial in to the call at least 5 — 10 minutes prior to the start of the call or should go to the Web site at least 15 minutes prior to the call to download and install any necessary audio software. The call will be available for telephone replay through Thursday, March 25, 2004 by dialing 1-888-203-1112 and entering the passcode 491240. The Webcast of the conference call will be archived on the company’s Web site until the next earnings release.

-more-


Page 4

Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries. The company’s limited-service lodging division operates or franchises 178 Baymont Inns & Suites in 32 states, seven Woodfield Suites in Illinois, Wisconsin, Colorado, Ohio and Texas and one Budgetel Inn in Wisconsin. Marcus Theatres owns or manages 493 screens at 46 locations in Wisconsin, Ohio, Illinois and Minnesota, and one family entertainment center in Wisconsin. Marcus Hotels and Resorts owns or manages 11 hotels and resorts in Wisconsin, California, Minnesota, Missouri and Texas, and one vacation club in Wisconsin. For more information, visit the company’s Web site at www.marcuscorp.com.

Certain matters discussed in this Press Release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements will include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which could cause results to differ materially from those expected, including, but not limited to, the following: (i) our ability to successfully define and build the Baymont brand within the “limited-service, mid-price without food and beverage” segment of the lodging industry; (ii) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division; (iii) the effects of increasing depreciation expenses and preopening and start-up costs due to the capital intensive nature of our businesses; (iv) the effects of adverse economic conditions in our markets, particularly with respect to our limited-service lodging and hotels and resorts divisions; (v) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (vi) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (vii) the effects of competitive conditions in the markets served by us; (viii) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (ix) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this Press Release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.


Page 5

THE MARCUS CORPORATION
Consolidated Statements of Earnings (Unaudited)

(in thousands, except per share data)

13 Weeks Ended
39 Weeks Ended
Feb. 26, 2004
Feb. 27, 2003
Feb. 26, 2004
Feb. 27, 2003
Revenues:                    
    Rooms and telephone   $ 35,111   $ 34,714   $ 130,668   $ 129,106  
    Theatre admissions    26,441    26,854    77,652    76,737  
    Theatre concessions    12,427    12,388    35,876    35,420  
    Food and beverage    9,066    8,204    28,209    25,814  
    Other revenues    11,386    9,826    37,469    33,273  




Total revenues    94,431    91,986    309,874    300,350  

Costs and expenses:
  
    Rooms and telephone    18,812    18,204    60,341    58,884  
    Theatre operations    20,494    20,199    59,978    58,699  
    Theatre concessions    2,721    2,651    7,914    7,925  
    Food and beverage    7,483    6,725    21,961    19,923  
    Advertising and marketing    6,332    6,744    20,987    21,439  
    Administrative    9,899    10,257    31,000    30,367  
    Depreciation and amortization    11,553    11,246    34,197    34,112  
    Rent    594    628    1,813    1,845  
    Property taxes    4,064    3,095    11,490    11,364  
    Pre-opening expenses    118    18    273    21  
    Other operating expenses    4,914    4,469    16,095    15,114  




Total costs and expenses    86,984    84,236    266,049    259,693  





Operating income
    7,447    7,750    43,825    40,657  

Other income (expense):
  
    Investment income (loss)    420    (1,577 )  1,411    (342 )
    Interest expense    (4,013 )  (4,809 )  (12,603 )  (15,106 )
    Gain (loss) on disposition of property,  
        equipment and investments in joint  
        ventures    (46 )  1,539    759    2,859  




     (3,639 )  (4,847 )  (10,433 )  (12,589 )




Earnings from continuing operations  
    before income taxes    3,808    2,903    33,392    28,068  
Income taxes    1,524    1,168    13,360    11,410  




Earnings from continuing operations    2,284    1,735    20,032    16,658  

Discontinued operations:
  
    Gain on sale of discontinued operations,  
        net of applicable income taxes    --    --    --    1,216  




Net earnings   $ 2,284   $ 1,735   $ 20,032   $ 17,874  





Earnings per share - basic:
  
    Continuing operations   $ 0.08   $ 0.06   $ 0.68   $ 0.57  
    Discontinued operations    --    --    --    0.04  




    Net earnings per share   $ 0.08   $ 0.06   $ 0.68   $ 0.61  





Earnings per share - diluted:
  
    Continuing operations   $ 0.08   $ 0.06   $ 0.67   $ 0.57  
    Discontinued operations    --    --    --    0.04  




    Net earnings per share   $ 0.08   $ 0.06   $ 0.67   $ 0.61  





Weighted average shares outstanding:
  
    Basic    29,664    29,389    29,580    29,365  
    Diluted    29,939    29,542    29,779    29,533  


Page 6

THE MARCUS CORPORATION
Condensed Consolidated Balance Sheets

(in thousands)

(Unaudited) (Audited)
February 26, 2004
May 29, 2003
Assets:            
      Cash and cash equivalents   $ 3,490   $ 6,039  
      Accounts and notes receivable    19,555    29,685  
      Refundable income taxes    --    4,032  
      Real estate and development costs    6,788    5,338  
      Other current assets    9,930    5,771  
      Property and equipment - net    650,053    655,803  
      Other assets    51,799    48,789  



Total Assets
   $ 741,615   $ 755,457  



Liabilities and Shareholders' Equity:
  
      Accounts and notes payable   $ 14,855   $ 22,188  
      Income taxes    1,595    --  
      Taxes other than income taxes    11,969    13,682  
      Other current liabilities    24,442    18,110  
      Current maturities of long-term debt    46,617    72,906  
      Long-term debt    196,139    203,307  
      Deferred income taxes    40,326    38,768  
      Deferred compensation and other    17,717    16,596  
      Shareholders' equity    387,955    369,900  



Total Liabilities and Shareholders' Equity
   $ 741,615   $ 755,457  



THE MARCUS CORPORATION
Business Segment Information (Unaudited)

(in thousands)

Limited-
Service
Lodging

Theatres
Hotels/
Resorts

Corporate
Items

Total
13 Weeks Ended Feb. 26, 2004                        
Revenues   $ 26,855   $ 40,850   $ 26,382   $ 344   $ 94,431  
Operating income (loss)    73    10,387    (1,377 )  (1,636 )  7,447  

13 Weeks Ended Feb. 27, 2003
  
Revenues   $ 26,745   $ 40,852   $ 24,105   $ 284   $ 91,986  
Operating income (loss)    (425 )  10,684    (636 )  (1,873 )  7,750  

39 Weeks Ended Feb. 26, 2004
  
Revenues   $ 94,373   $ 119,340   $ 95,259   $ 902   $ 309,874  
Operating income (loss)    10,739    30,246    8,596    (5,756 )  43,825  

39 Weeks Ended Feb. 27, 2003
  
Revenues   $ 94,737   $ 116,225   $ 88,250   $ 1,138   $ 300,350  
Operating income (loss)    9,841    28,416    7,885    (5,485 )  40,657  

Corporate items include amounts not allocable to the business segments. Corporate revenues consist principally of rent and the corporate operating loss includes general corporate expenses.