Summary of Significant Accounting Policies (Schedule of other accrued liabilities) (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013
Other Liabilities Disclosure [Abstract]
Accrued promotional expenses	$ 20,191us-gaap_AccruedAdvertisingCurrent	$ 18,655us-gaap_AccruedAdvertisingCurrent
Accrued excise and payroll taxes payable, net	23,172	11,621
Accrued interest	28,321us-gaap_InterestPayableCurrent	21,968us-gaap_InterestPayableCurrent
Other current liabilities	55,071us-gaap_OtherSundryLiabilitiesCurrent	44,407us-gaap_OtherSundryLiabilitiesCurrent
Total other current liabilities	$ 126,755us-gaap_OtherLiabilitiesCurrent	$ 96,651us-gaap_OtherLiabilitiesCurrent

Carrying value as of the balance sheet date of obligations incurred through that date and payable for advertising of the entity's goods and services. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

+ References+ Details

Carrying value as of the balance sheet date of [accrued] interest payable on all forms of debt, including trade payables, that has been incurred and is unpaid. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

+ References+ Details

- Definition

Aggregate carrying amount of current liabilities (due within one year or within the normal operating cycle if longer) not separately disclosed in the balance sheet. Includes costs that are statutory in nature, are incurred on contractual obligations, or accumulate over time and for which invoices have not yet been received or will not be rendered and of liabilities not separately disclosed.

+ References+ Details