EXHIBIT 4.4

                               FIRST AMENDMENT TO
                             THE LIBERTY CORPORATION
                           RETIREMENT AND SAVINGS PLAN
                             AS AMENDED AND RESTATED
                            EFFECTIVE JANUARY 1, 2002

         The Liberty Corporation Retirement and Savings Plan as Amended and
Restated Effective January 1, 2002 (the "Plan") is hereby amended as follows
effective as of January 1, 2002:

                                       1.

         Section 2.41 of the Plan is amended by deleting the existing provision
and by substituting the following:

         "SECTION 2.41 QUALIFIED EMPLOYEE.

                  Any Employee other than (a) an Employee who is included in a
         unit of Employees covered by an agreement which the Secretary of Labor
         finds to be a collective bargaining agreement between Employee
         representatives and the Employer, unless participation in the Plan is
         specifically provided for in the bargaining agreement, (b) a "leased
         employee," as defined in Code Section 414(n)(2), without regard to any
         determination by a court or administrative agency that such individual
         is a common law Employee of the Employer, and (c) any person whose
         customary employment is for less than 30 hours per week, provided
         however, a person who is an Employee and who performs 1,000 Hours of
         Service in a consecutive twelve-month period after performing his first
         Hour of Service or during any Plan Year shall become a Qualified
         Employee from date of hire or for such applicable Plan Year. Moreover,
         Employees of CableVantage Inc. shall not be Qualified Employees with
         respect to the portion of the Plan providing for Employer discretionary
         contributions."


THE COMPANY:                                THE LIBERTY CORPORATION


                                            By: /s/ Martha G. Williams

Date: March 7, 2002                         Title: Vice President


ATTEST:

/s/ Sophia G. Vergas
Assistant Secretary