1

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                            -------------------------

                                     FORM 8-K
                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


Date of report (Date of earliest event reported) December 14, 2000
                                                --------------------------------


                             The Liberty Corporation
- --------------------------------------------------------------------------------
               (Exact name of Registrant as Specified in Charter)


       South Carolina               1-5846                        57-0507055
- --------------------------------------------------------------------------------
(State or Other Jurisdiction     (Commission File               (IRS Employer
     of Incorporation)                Number)                Identification No.)


2000 Wade Hampton Boulevard, Greenville, SC                             29615
- --------------------------------------------------------------------------------
(Address of Principal Executive Offices)                             (Zip Code)


Registrant's telephone number, including area code          (864) 609-8256
                                                  ------------------------------

                                      n/a
- --------------------------------------------------------------------------------
         (Former Name or Former Address, if Changed Since Last Report)



ITEM 9. REGULATION FD DISCLOSURE.

[LIBERTY CORPORATION LETTERHEAD]

For Further Information: Jim Keelor (864) 609-8388

HOWARD L. SCHROTT NAMED CHIEF FINANCIAL OFFICER
OF THE LIBERTY CORPORATION


GREENVILLE, S.C., Dec. 14, 2000 -- The Liberty Corp. (NYSE: LC) today announced
the appointment of Howard L. Schrott (age 46) to the position of Chief Financial
Officer. The Liberty Corp. is a major owner and operator of broadcast television
stations through its sole operating


   2

subsidiary, Cosmos Broadcasting. Liberty recently exited the insurance business
to focus on expanding in broadcasting and related businesses.

         Schrott brings to Liberty more than 25 years of experience in media and
related fields, having most recently served as Chief Financial Officer of Wink
Communications (NASDAQ: WINK), a leading Silicon Valley interactive television
technology firm.

         Prior to his service at Wink, Schrott spent eight years as Chief
Financial Officer of Emmis Communications Corporation (NASDAQ: EMMS); a
multi-faceted communications company that primarily owns and operates radio and
television broadcast properties. He also served as a Vice President in the media
lending group at First Union National Bank and as President of a
southeastern-based group of radio broadcast properties. Schrott also spent two
years practicing law, specializing in matters before the Federal Communications
Commission and general media related business issues.

         "We are pleased to have someone of Howard's experience joining us at
this significant time in the development of our media operations," said Hayne
Hipp, Chief Executive Officer of The Liberty Corp. "As a pure-play media
company, we expect to expand through station acquisitions and by building up a
portfolio of emerging businesses in new media, the Internet or through
opportunities related to our broadcast digital spectrum. Howard's unique
background in finance and operations will be a great addition to an already fine
management team."

         A major group broadcaster, Liberty, through its operating subsidiary,
Cosmos Broadcasting, owns fifteen network-affiliated television stations,
including eight NBC affiliates (WALB-TV, Albany, Ga.; KCBD-TV, Lubbock, Tx;
WAVE-TV, Louisville, Ky.; WIS-TV, Columbia, S.C.; WSFA-TV, Montgomery, Ala.;
WFIE-TV, Evansville, Ind.; KPLC-TV, Lake Charles, La.; and WLBT-TV, Jackson,
Miss.); five ABC affiliates (KAIT-TV, Jonesboro, Ark.; WLOX-TV, Biloxi, Miss.;
WWAY-TV, Wilmington, N.C; KLTV-TV, Tyler, Tx; and KTRE-TV, the satellite
affiliate of KLTV in Lufkin, Tx); and two CBS affiliates (KGTB-TV, Harlingen,
Tx; and WTOL-TV, Toledo, Ohio). In addition, Cosmos owns CableVantage Inc., a
cable advertising sales subsidiary; Take Ten productions, a video production
facility; and Broadcast Merchandising Company, a professional broadcast
equipment dealership.

         Cosmos has operational partnerships and equity positions in WorldNow,
the leading provider of Internet technology solutions for local media companies,
MyWeather, developer of innovative technologies to provide personalized weather
on the web and iBlast, the nation's largest wireless data broadcast distribution
network that provides a fast, cost-effective "last mile" solution for content
providers and consumers.



                                      -END-



   3

                                   SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                   THE LIBERTY CORPORATION


                                   By: /s/ Martha Williams
                                      ------------------------------------------
                                      Name:  Martha Williams
                                      Title: Vice President, General Counsel
                                             and Secretary

December 14, 2000