Exhibit (a)(1)(iv)

                           A.G. EDWARDS & SONS, INC.
                              ONE NORTH JEFFERSON
                           ST. LOUIS, MISSOURI 63103

                              THE FIRST YEARS INC.
                           OFFER TO PURCHASE FOR CASH
                                       BY

                              THE FIRST YEARS INC.
                    UP TO 900,000 SHARES OF ITS COMMON STOCK
            (INCLUDING THE ASSOCIATED COMMON STOCK PURCHASE RIGHTS)
   AT A PURCHASE PRICE NOT GREATER THAN $12.65 NOR LESS THAN $10.65 PER SHARE

     THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, EASTERN
TIME, ON THURSDAY, DECEMBER 20, 2001, UNLESS THE OFFER IS EXTENDED. THE FIRST
YEARS MAY EXTEND THE OFFER PERIOD AT ANY TIME.

                                                               November 21, 2001

To Brokers, Dealers, Commercial Banks,
Trust Companies and Other Nominees:

     The First Years Inc., a Massachusetts corporation, has appointed us to act
as the dealer manager in connection with its offer to purchase for cash 900,000
shares of its common stock, par value $0.10 per share, at a price, not greater
than $12.65 nor less than $10.65 per share, net to the seller in cash, without
interest, as specified by shareholders tendering their shares.

     Given the prices specified by tendering shareholders and the number of
shares tendered and not properly withdrawn, The First Years will select the
lowest purchase price between $10.65 and $12.65 net per share in cash, without
interest, that will allow it to purchase 900,000 shares, or, if a lesser number
of shares are properly tendered, all shares that are properly tendered. All
shares acquired in the tender offer will be purchased at the same price.

     The First Years' offer is being made upon the terms and subject to the
conditions set forth in its Offer to Purchase, dated November 21, 2001, and in
the related Letter of Transmittal which, as they may be amended and supplemented
from time to time, together constitute the tender offer. After November 30,
2001, all shares tendered and purchased will include the associated common stock
purchase rights issued under the Common Stock Rights Agreement, dated as of
November 19, 2001 between The First Years and EquiServe Trust Company, N.A., as
rights agent, and, unless the context requires otherwise, all references to
shares shall include the associated common stock purchase rights.

     Only shares properly tendered at prices equal to or below the purchase
price and not properly withdrawn will be purchased. However, because of the
proration provisions described in the Offer to Purchase, all of the shares
tendered at or below the purchase price may not be purchased if more than the
number of shares The First Years seeks are properly tendered. All shares
tendered and not purchased, including shares tendered at prices in excess of the
purchase price and shares not purchased because of proration provisions or
conditional tenders, will be returned as soon as practicable following the
expiration date.

     The First Years reserves the right, in its sole discretion, to purchase
more than 900,000 shares pursuant to the tender offer, subject to applicable
law.

     The tender offer is not conditioned on any minimum number of shares being
tendered. The tender offer is, however, subject to other conditions described in
the Offer to Purchase.


     Upon the terms and conditions of The First Years' offer, if more than
900,000 shares are properly tendered at prices equal to or below the purchase
price and not properly withdrawn, The First Years will purchase properly
tendered shares in the following order:

     - First, The First Years will purchase all shares properly tendered and not
       properly withdrawn by any "odd lot holder" (as defined below) who:

        - tenders all shares owned (beneficially or of record) by the odd lot
          holder at a price equal to or below the purchase price (tenders of
          less than all the shares owned will not qualify for this preference);

        - completes the section entitled "Odd Lots" in the Letter of Transmittal
          and, if applicable, in the Notice of Guaranteed Delivery; and

     - Second, after the purchase of all the shares properly tendered by odd lot
       holders and subject to the conditional tender procedures described in
       Section 6 of the Offer to Purchase, The First Years will purchase all
       other shares properly tendered at prices equal to or below the purchase
       price, on a pro rata basis with appropriate adjustments to avoid
       purchases of fractional shares.

     If necessary to permit The First Years to purchase 900,000 shares, shares
conditionally tendered (for which the condition was not initially satisfied) and
not properly withdrawn prior to the expiration date, will, to the extent
feasible, be selected for purchase by random lot in accordance with Section 5 of
the Offer to Purchase. To be eligible for purchase by random lot shareholders
whose shares are conditionally tendered must have tendered all their shares.

     For your information and for forwarding to your clients for whom you hold
shares registered in your name or in the name of your nominee, we are enclosing
the following documents:

     - Offer to Purchase, dated November 21, 2001;

     - letter to clients that you may send to your clients for whose accounts
       you hold shares registered in your name or in the name of your nominee,
       with space provided for obtaining such clients' instructions with regard
       to the tender offer;

     - letter dated November 21, 2001, from the President and Chief Executive
       Officer of The First Years, to shareholders of The First Years;

     - Letter of Transmittal for your use and for the information of your
       clients (together with accompanying instructions and Substitute Form
       W-9);

     - Notice of Guaranteed Delivery to be used to accept the tender offer if
       the share certificates and all other required documents cannot be
       delivered to the depositary before the expiration date or if the
       procedure for book-entry transfer cannot be completed before the
       expiration date;

     - Guidelines of the Internal Revenue Service for Certification of Taxpayer
       Identification Number on Substitute Form W-9; and

     - a return envelope addressed to EquiServe Trust Company, N.A., as
       depositary for the offer.

     Your prompt action is requested. We urge you to contact your clients as
promptly as possible. The tender offer and withdrawal rights will expire at
12:00 midnight, Eastern time, on Thursday, December 20, 2001, unless the tender
offer is extended.

     No fees or commissions will be payable to brokers, dealers, commercial
banks, trust companies or any person for soliciting tenders of shares under the
tender offer (other than fees paid to the dealer manager and the information
agent as described in the Offer to Purchase). The First Years will, however,
upon request, reimburse you for customary mailing and handling expenses incurred
by you in forwarding any of the enclosed materials to the beneficial owners of
shares held by you as a nominee or in a fiduciary capacity. The First Years will
pay or cause to be paid any stock transfer taxes applicable to its purchase of
shares, except as otherwise provided in the Offer to Purchase and Letter of
Transmittal.

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     In order to properly tender shares under the tender offer, a shareholder
must do either (1) or (2) below:

          1.  Provide that the depositary receives the following before the
     offer expires:

             - either (a) certificates for the shares or (b) a confirmation of
               receipt for the shares pursuant to the procedure for book-entry
               transfer described in Section 3 of the Offer to Purchase; and

             - one of (a) a properly completed and executed Letter of
               Transmittal or a manually executed facsimile of it, including any
               required signature guarantees, (b) an "agent's message" of the
               type described in Section 3 of the Offer to Purchase in the case
               of a book-entry transfer or (c) a specific acknowledgement in the
               case of a tender through the "automated tender offer program"
               described in Section 3 of the Offer to Purchase; and

             - any other documents required by the Letter of Transmittal.

          2.  Comply with the guaranteed delivery procedure set forth in Section
     3 of the Offer to Purchase.

     If you have any questions, need assistance or would like to request
additional copies of the Tender Offer materials, you should contact D.F. King &
Co., Inc., the information agent, or A.G. Edwards & Sons, Inc., the dealer
manager at their respective addresses and telephone numbers set forth on the
back cover page of the Offer to Purchase.

     Additional copies of the enclosed material may be obtained from D.F. King &
Co., Inc. by calling them at (800) 431-9642.

                                         Very truly yours,

                                         A.G. Edwards & Sons, Inc.

(Enclosures)

     NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL CONSTITUTE YOU
OR ANY OTHER PERSON THE AGENT OF THE FIRST YEARS, THE DEALER MANAGER, THE
INFORMATION AGENT OR THE DEPOSITARY OR ANY AFFILIATE OF THE FOREGOING, OR
AUTHORIZE YOU OR ANY OTHER PERSON TO USE ANY DOCUMENT OR MAKE ANY STATEMENT ON
BEHALF OF ANY OF THEM IN CONNECTION WITH THE TENDER OFFER OTHER THAN THE
DOCUMENTS ENCLOSED HEREWITH AND THE STATEMENTS CONTAINED THEREIN.

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