Reportable segments

Kellogg Company is the world’s leading producer of cereal, second largest producer of cookies and crackers, and a leading producer of savory snacks and frozen foods. Additional product offerings include toaster pastries, cereal bars, fruit-flavored snacks, veggie foods and noodles. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States, United Kingdom, and Nigeria.

On December 30, 2018 the Company reorganized its North American business. The reorganization eliminated the legacy business unit structure and internal reporting. In addition, the Company changed the internal reporting provided to the chief operating decision maker (CODM) and segment manager. As a result, the Company reevaluated its operating segments. In conjunction with the reorganization, certain global research and development resources and related costs were transferred from the North America business to Corporate. Prior period segment results were not restated for the transfer as the impacts were not considered material.

In addition, the Company transferred its Middle East, North Africa, and Turkey businesses from Kellogg Europe to Kellogg AMEA, effective December 30, 2018. This consolidated the Company's Africa business under a single regional management team. All comparable prior periods have been restated to reflect the change. For the quarter ended March 31, 2018, the change resulted in $67 million of reported net sales and $14 million of reported operating profit transferring from Kellogg Europe to Kellogg AMEA.

The Company manages its operations through four operating segments that are based primarily on geographic location – North America which includes U.S. businesses and Canada; Europe which consists principally of European countries; Latin America which consists of Central and South America and includes Mexico; and AMEA (Asia Middle East Africa) which consists of Africa, Middle East, Australia and other Asian and Pacific markets. These operating segments also represent our reportable segments.

The measurement of reportable segment results is based on segment operating profit which is generally consistent with the presentation of operating profit in the Consolidated Statement of Income. Reportable segment results were as follows:



	Quarter ended
(millions)	March 30, 2019			March 31, 2018
Net sales
North America	$	2,289		$	2,330
Europe	497			520
Latin America	225			232
AMEA	511			319
Consolidated	$	3,522		$	3,401
Operating profit
North America	$	380		$	399
Europe	60			60
Latin America	21			22
AMEA	47			41
Total Reportable Segments	508			522
Corporate	(127		)	(12		)
Consolidated	$	381		$	510

Supplemental product information is provided below for net sales to external customers:



	Quarter ended
(millions)	March 30, 2019		March 31, 2018
Snacks	$	1,780	$	1,775
Cereal	1,275		1,351
Frozen	271		275
Noodles and other	196		—
Consolidated	$	3,522	$	3,401