0001193125-15-045513.txt : 20150212 0001193125-15-045513.hdr.sgml : 20150212 20150212080602 ACCESSION NUMBER: 0001193125-15-045513 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 3 CONFORMED PERIOD OF REPORT: 20150212 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20150212 DATE AS OF CHANGE: 20150212 FILER: COMPANY DATA: COMPANY CONFORMED NAME: KELLOGG CO CENTRAL INDEX KEY: 0000055067 STANDARD INDUSTRIAL CLASSIFICATION: GRAIN MILL PRODUCTS [2040] IRS NUMBER: 380710690 STATE OF INCORPORATION: DE FISCAL YEAR END: 0103 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-04171 FILM NUMBER: 15601985 BUSINESS ADDRESS: STREET 1: ONE KELLOGG SQ STREET 2: P O BOX 3599 CITY: BATTLE CREEK STATE: MI ZIP: 49016-3599 BUSINESS PHONE: 2699612000 MAIL ADDRESS: STREET 1: ONE KELLOGG SQUARE STREET 2: P O BOX 3599 CITY: BATTLE CREEK STATE: MI ZIP: 49016-3599 8-K 1 d871602d8k.htm 8-K 8-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of report (Date of earliest event reported): February 12, 2015

 

 

Kellogg Company

(Exact name of registrant as specified in its charter)

 

 

 

Delaware   1-4171   38-0710690

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(IRS Employer

Identification No.)

One Kellogg Square

Battle Creek, Michigan 49016-3599

(Address of principal executive offices, including zip code)

(269) 961-2000

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 

 


Item 2.02. Results of Operations and Financial Condition.

The information in this Current Report, including the attached Exhibit, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, except as shall be expressly set forth by specific reference in such filing.

On February 12, 2015, Kellogg Company issued a press release announcing financial results for the period ended January 3, 2015, a copy of which is attached as Exhibit 99.1.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.

Exhibit 99.1 Press Release dated February 12, 2015.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

    KELLOGG COMPANY
Date: February 12, 2015   /s/ Ronald L. Dissinger
  Name: Ronald L. Dissinger
  Title:   Senior Vice President and Chief Financial Officer


EXHIBIT INDEX

 

99.1 Financial results for the period ended January 3, 2015
EX-99.1 2 d871602dex991.htm EX-99.1 EX-99.1

Exhibit 99.1

 

LOGO   

Kellogg Company News

 

   For release:    February 12, 2015   
   Analyst Contact:    Simon Burton, CFA    (269) 961-6636
   Media Contact:    Kris Charles    (269) 961-3799

 

 

KELLOGG COMPANY REPORTS FOURTH-QUARTER AND FULL-YEAR 2014 RESULTS,

PROVIDES GUIDANCE FOR 2015, AND CHANGES ITS LONG-TERM SALES TARGET

BATTLE CREEK, Mich. – Kellogg Company (NYSE: K) today announced that fourth quarter 2014 reported net sales were $3.5 billion, an increase of 0.3 percent from the fourth quarter of 2013. Fourth quarter comparable net sales* decreased by 2.2 percent. Full-year 2014 reported net sales decreased by 1.4 percent to $14.6 billion. Full-year comparable net sales decreased by 2.0 percent. Comparable net sales results exclude the effects of foreign currency translation, acquisitions, dispositions, costs associated with the efficiency-and-effectiveness program (Project K), differences in the number of shipping days, and integration costs.

The reported quarterly operating loss was $422 million; this included a significant non-cash mark-to-market adjustment of $822 million, which was primarily driven by the impact that changes in interest rates had on pension plans; comparable operating profit* decreased by 0.1 percent in the fourth quarter. Comparable results for operating profit exclude the effects of foreign currency translation, acquisitions, dispositions, Project K costs, mark-to-market accounting, differences in the number of shipping days, integration costs, and other factors that affect comparability. Full-year reported operating profit decreased by 63.9 percent; this included significant impacts from the effect of mark-to-market adjustments and costs associated with Project K. Full-year comparable operating profit decreased by 3.9 percent.

 

* Comparable sales growth, comparable operating profit growth, comparable earnings, currency-neutral comparable earnings, comparable effective tax rate and cash flow are all non-GAAP financial measures. See the tables herein for important information regarding these measures and a full reconciliation to the most comparable GAAP measure.

 

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The reported fourth quarter 2014 net earnings loss was $293 million, or a loss of $0.82 per diluted share; comparable earnings* were $0.84 per share; this represented a decrease of 1.2 percent from the fourth quarter of 2013’s comparable earnings per share. Reported full-year 2014 net earnings were $632 million, or $1.75 per diluted share; comparable full-year earnings were $3.81 per share, a decrease of 1.0 percent from 2013’s comparable earnings per share. Please see the table below and the appendices to this press release for detail regarding items that affect comparability.

 

Reconciliation of Reported to Comparable Earnings Per Share

            
     Fourth Quarter 2014
($)
    Full-Year 2014
($)
 

Reported EPS

     (0.82     1.75   

Mark-to-Market

     (1.52     (1.42

Project K

     (0.16     (0.61

Integration

     (0.04     (0.09

Other Items

     (0.01     (0.01

53rd Week

     0.07        0.07   

Comparable EPS

     0.84        3.81   

Foreign Exchange

     (0.02     (0.01

Currency-Neutral Comparable* EPS

     0.86        3.82   

“In 2014, we have been addressing the challenges we have faced in some of the company’s developed businesses,” said John Bryant, Kellogg Company’s president and chief executive officer. “Project K, our four-year efficiency-and-effectiveness program, is providing flexibility, and we have invested in brand-building initiatives, in-store sales capabilities, and new, improved products. We expect that 2015 will be a rebuilding year for us and that our investment will provide a strong platform for future growth.”

 

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North America

Kellogg North America’s reported net sales increased by 2.3 percent in the fourth quarter and decreased by 2.2 percent for the full year. Comparable net sales declined by 3.9 percent for the fourth quarter and by 3.4 percent for the full year. The U.S. Morning Foods segment posted a decrease in comparable net sales of 7.7 percent in the fourth quarter and a decrease of 5.7 percent for the full year. U.S. Snacks posted a decline in comparable net sales of 3.1 percent in the fourth quarter and a decline of 2.4 percent for the full year. The U.S. Specialty Channels business posted a decline in comparable net sales of 1.0 percent in the fourth quarter and a decline of 1.4 percent for the full year. The North America Other business posted comparable net sales growth of 1.3 percent in the fourth quarter and a decline in comparable net sales of 1.8 percent for the full year.

International

Comparable net sales growth in the Latin American business was 7.2 percent in the fourth quarter; comparable growth for the full year was 3.9 percent. Comparable net sales in our European business decreased by 1.2 percent in the fourth quarter and by 0.7 percent for the full year. The Asia Pacific business posted a decline in comparable net sales of 1.2 percent in the fourth quarter and an increase of 0.7 percent for the full year.

Interest and Tax

Kellogg’s interest expense totaled $53 million in the fourth quarter and was $209 million for the year. Including the impact of mark-to-market adjustments and costs related to Project K, the reported effective tax rate was 39.1 percent for the fourth quarter and 22.6 percent for the full year. Excluding the mark-to-market adjustments and costs related to Project K, the comparable effective tax rate* was 28.2 percent for the year, lower than expectations due to the geographic mix of profits.

 

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Cash flow

Cash flow*, a non-GAAP measure defined as cash from operating activities less capital expenditures, was $1.2 billion for the full year; this was greater than expected and was due to improved working capital and changes to tax legislation. Kellogg repurchased approximately $690 million of shares during the year.

Kellogg Issues Guidance for 2015

The company issued guidance for comparable net sales in 2015, which are expected to remain approximately unchanged year-over-year. Kellogg expects full-year 2015 comparable operating profit to decrease at a rate between two and four percent; this includes a negative impact of between three and four percentage points from the rebasing of incentive compensation for 2015. Full-year 2015 currency-neutral comparable earnings per share are anticipated to be in a range between two percent lower and approximately unchanged; this estimate also includes a negative impact of between three and four percentage points from the rebasing of incentive compensation for 2015. Guidance for both operating profit and earnings per share excludes the impact of mark-to-market adjustments, 2014’s 53rd week, integration costs, costs related to Project K, acquisitions, dispositions, foreign-currency translation, and other items that could affect comparability. Cash flow is expected to be approximately $1.0 billion, which includes the cash required by Project K.

Kellogg Announces a Change to Its Long-Term Sales Target

The company also announced that it is making a change to its long-term financial targets. It now expects low-single-digit (one to three percent) comparable annual revenue growth, lower than the previous target of between three and four percent growth. The company’s targets for mid-single-digit (four to six percent) annual comparable operating profit growth and high-single-digit (seven to nine percent) annual, currency-neutral comparable earnings per share growth remain unchanged.

 

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Conference Call / Webcast

Kellogg will host a conference call to discuss these results on Thursday, February 12, 2015 at 9:30 a.m. Eastern Time. The conference call and accompanying presentation slides will be broadcast live over the Internet at http://investor.kelloggs.com. Analysts and institutional investors may participate in the Q&A session by dialing (877) 270-2148 in the U.S., and (412) 902-6510 outside of the U.S. Members of the media and the public are invited to attend in a listen-only mode. Rebroadcast information is available at http://investor.kelloggs.com.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of approximately $14.6 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

 

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Use of Non-GAAP Financial Measures

Certain financial measures have been provided on a non-GAAP (Generally Accepted Accounting Principles) basis. Management believes the use of such non-GAAP measures provides increased transparency and assists investors in understanding the underlying operating performance of the company and its segments and in the analysis of ongoing operating trends. All non-GAAP financial measures have been reconciled with the most directly comparable GAAP financial measures in the attachments provided with the release.

Forward-Looking Statements Disclosure

This news release contains, or incorporates by reference, “forward-looking statements” with projections concerning, among other things, the Company’s efficiency-and-effectiveness program (Project K), the integration of acquired businesses, the Company’s strategy, and the Company’s sales, earnings, margin, operating profit, costs and expenditures, interest expense, tax rate, capital expenditure, dividends, cash flow, debt reduction, share repurchases, costs, charges, rates of return, brand building, ROIC, working capital, growth, new products, innovation, cost reduction projects, workforce reductions, savings, and competitive pressures. Forward-looking statements include predictions of future results or activities and may contain the words “expects,” “believes,” “should,” “will,” “anticipates,” “projects,” “estimates,” “implies,” “can,” or words or phrases of similar meaning.

The Company’s actual results or activities may differ materially from these predictions. The Company’s future results could also be affected by a variety of factors, including the ability to implement Project K as planned, whether the expected amount of costs associated with Project K will differ from forecasts, whether the Company will be able to realize the anticipated benefits from

 

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Project K in the amounts and times expected, the ability to realize the anticipated benefits and synergies from business acquisitions in the amounts and at the times expected, the impact of competitive conditions; the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the success of productivity improvements and business transitions; commodity and energy prices; labor costs; disruptions or inefficiencies in supply chain; the availability of and interest rates on short-term and long-term financing; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs; changes in consumer behavior and preferences; the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability; legal and regulatory factors including changes in food safety, advertising and labeling laws and regulations; the ultimate impact of product recalls; business disruption or other losses from war, terrorist acts or political unrest; and other items.

Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to update them publicly.

[Kellogg Company Financial News]

 

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Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF INCOME

(millions, except per share data)

 

     Quarter ended     Year ended  

(Results are unaudited)

   January 3,
2015
    December 28,
2013
    January 3,
2015
    December 28,
2013
 

Net sales

   $ 3,514      $ 3,501      $ 14,580      $ 14,792   

Cost of goods sold

     2,658      $ 1,718        9,517      $ 8,689   

Selling, general and administrative expense

     1,278        523        4,039        3,266   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating profit

     (422     1,260        1,024        2,837   

Interest expense

     53        58        209        235   

Other income (expense), net

     (4     12        10        4   
  

 

 

   

 

 

   

 

 

   

 

 

 

Income before income taxes

     (479     1,214        825        2,606   

Income taxes

     (187     394        186        792   

Earnings (loss) from joint ventures

     (1     (1     (6     (6
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income

   ($ 293   $ 819      $ 633      $ 1,808   
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income (loss) attributable to noncontrolling interests

     —          1        1        1   
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income attributable to Kellogg Company

   ($ 293   $ 818      $ 632      $ 1,807   
  

 

 

   

 

 

   

 

 

   

 

 

 

Per share amounts:

        

Basic

   ($ .82   $ 2.26      $ 1.76      $ 4.98   

Diluted

   ($ .82   $ 2.24      $ 1.75      $ 4.94   

Dividends per share

   $ 0.49      $ 0.46      $ 1.90      $ 1.80   
  

 

 

   

 

 

   

 

 

   

 

 

 

Average shares outstanding:

        

Basic

     355        363        358        363   
  

 

 

   

 

 

   

 

 

   

 

 

 

Diluted

     355        364        360        365   
  

 

 

   

 

 

   

 

 

   

 

 

 

Actual shares outstanding at period end

         356        363   
  

 

 

   

 

 

   

 

 

   

 

 

 

 

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Kellogg Company and Subsidiaries

SELECTED OPERATING SEGMENT DATA

(millions)

 

     Quarter ended     Year-to-date period ended  

(Results are unaudited)

   January 3,
2015
    December 28,
2013
    January 3,
2015
    December 28,
2013
 

Net sales

        

U.S. Morning Foods

   $ 816      $ 808      $ 3,338      $ 3,465   

U.S. Snacks

     850        830        3,495        3,534   

U.S. Specialty

     280        270        1,198        1,202   

North America Other

     357        342        1,468        1,515   

Europe

     681        716        2,887        2,860   

Latin America

     287        281        1,205        1,195   

Asia Pacific

     243        254        989        1,021   
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   $ 3,514      $ 3,501      $ 14,580      $ 14,792   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating profit

        

U.S. Morning Foods

   $ 102      $ 10      $ 491      $ 485   

U.S. Snacks

     103        106        395        447   

U.S. Specialty

     57        55        266        265   

North America Other

     60        52        252        275   

Europe

     59        36        240        256   

Latin America

     24        28        169        157   

Asia Pacific

     13        (3     45        60   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total Reportable Segments

     418        284        1,858        1,945   

Corporate

     (840     976        (834     892   
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   ($ 422   $ 1,260      $ 1,024      $ 2,837   
  

 

 

   

 

 

   

 

 

   

 

 

 

 

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Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF CASH FLOWS

(millions)

 

     Year-to-date period ended  

(unaudited)

   January 3,
2015
    December 28,
2013
 

Operating activities

    

Net income

   $ 633      $ 1,808   

Adjustments to reconcile net income to operating cash flows:

    

Depreciation and amortization

     503        532   

Postretirement benefit plan expense (benefit)

     803        (1,078

Deferred income taxes

     (300     317   

Other

     (42     25   

Postretirement benefit plan contributions

     (53     (48

Changes in operating assets and liabilities, net of acquisitions

     249        251   
  

 

 

   

 

 

 

Net cash provided by (used in) operating activities

     1,793        1,807   
  

 

 

   

 

 

 

Investing activities

    

Additions to properties

     (582     (637

Other

     9        (4
  

 

 

   

 

 

 

Net cash provided by (used in) investing activities

     (573     (641
  

 

 

   

 

 

 

Financing activities

    

Net issuances (reductions) of notes payable

     89        (326

Issuances of long-term debt

     952        645   

Reductions of long-term debt

     (960     (762

Net issuances of common stock

     217        475   

Common stock repurchases

     (690     (544

Cash dividends

     (680     (653

Other

     9        24   
  

 

 

   

 

 

 

Net cash provided by (used in) financing activities

     (1,063     (1,141
  

 

 

   

 

 

 

Effect of exchange rate changes on cash and cash equivalents

     13        (33
  

 

 

   

 

 

 

Increase (decrease) in cash and cash equivalents

     170        (8

Cash and cash equivalents at beginning of period

     273        281   
  

 

 

   

 

 

 

Cash and cash equivalents at end of period

   $ 443      $ 273   
  

 

 

   

 

 

 

Supplemental financial data:

    

Net cash provided by (used in) operating activities

   $ 1,793      $ 1,807   

Additions to properties

     (582     (637
  

 

 

   

 

 

 

Cash Flow (operating cash flow less property additions) (a)

   $ 1,211      $ 1,170   
  

 

 

   

 

 

 

 

(a) We use this non-GAAP measure of cash flow to focus management and investors on the amount of cash available for debt reduction, dividend distributions, acquisition opportunities, and share repurchase.

 

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Kellogg Company and Subsidiaries

CONSOLIDATED BALANCE SHEET

(millions, except per share data)

 

      January  3,
2015

(unaudited)
    December 28,
2013

*
 

Current assets

    

Cash and cash equivalents

   $ 443      $ 273   

Accounts receivable, net

     1,276        1,424   

Inventories:

    

Raw materials and supplies

     327        319   

Finished goods and materials in process

     952        929   

Deferred income taxes

     184        195   

Other prepaid assets

     152        127   
  

 

 

   

 

 

 

Total current assets

     3,334        3,267   

Property, net of accumulated depreciation of $5,526 and $5,501

     3,769        3,856   

Goodwill

     4,971        5,051   

Other intangibles, net of accumulated amortization of $43 and $34

     2,295        2,367   

Pension

     250        419   

Other assets

     507        514   
  

 

 

   

 

 

 

Total assets

   $ 15,126      $ 15,474   
  

 

 

   

 

 

 

Current liabilities

    

Current maturities of long-term debt

   $ 607      $ 289   

Notes payable

     828        739   

Accounts payable

     1,528        1,432   

Accrued advertising and promotion

     446        476   

Accrued income taxes

     39        69   

Accrued salaries and wages

     320        327   

Other current liabilities

     590        503   
  

 

 

   

 

 

 

Total current liabilities

     4,358        3,835   

Long-term debt

     5,935        6,330   

Deferred income taxes

     726        928   

Pension liability

     777        277   

Nonpension postretirement benefits

     82        68   

Other liabilities

     397        429   

Commitments and contingencies

    

Equity

    

Common stock, $.25 par value

     105        105   

Capital in excess of par value

     678        626   

Retained earnings

     6,689        6,749   

Treasury stock, at cost

     (3,470     (2,999

Accumulated other comprehensive income (loss)

     (1,213     (936
  

 

 

   

 

 

 

Total Kellogg Company equity

     2,789        3,545   

Noncontrolling interests

     62        62   
  

 

 

   

 

 

 

Total equity

     2,851        3,607   
  

 

 

   

 

 

 

Total liabilities and equity

   $ 15,126      $ 15,474   
  

 

 

   

 

 

 

 

* Condensed from audited financial statements.

 

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Kellogg Company and Subsidiaries

Analysis of net sales and operating profit performance

Fourth Quarter of 2014 versus 2013

 

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2014 net sales

  $ 816      $ 850      $ 280      $ 357      $ 2,303      $ 681      $ 287      $ 243      $ 0      $ 3,514   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 net sales

  $ 808      $ 830      $ 270      $ 342      $ 2,250      $ 716      $ 281      $ 254      $ 0      $ 3,501   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    0.9     2.4     3.7     4.5     2.3     -4.8     2.1     -4.6     0.0     0.3

Acquisitions/Divestitures

    0.0     0.0     -1.0     0.0     -0.1     0.0     0.0     0.0     0.0     -0.1

Integration impact (a)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     -0.1     0.0     0.0

Project K (c)

    0.0     0.0     0.0     -0.2     -0.1     0.0     0.0     0.0     0.0     -0.1

Differences in shipping days (d)

    8.6     5.5     5.7     7.1     6.9     4.5     0.3     3.5     0.0     5.6

Foreign currency impact

    0.0     0.0     0.0     -3.7     -0.5     -8.1     -5.4     -6.8     0.0     -2.9

Comparable growth (f)

    -7.7     -3.1     -1.0     1.3     -3.9     -1.2     7.2     -1.2     0.0     -2.2

Volume (tonnage) (g)

            -3.5     0.3     0.1     -1.5     0.0     -2.3

Pricing/mix

            -0.4     -1.5     7.1     0.3     0.0     0.1

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2014 operating profit

  $ 102      $ 103      $ 57      $ 60      $ 322      $ 59      $ 24      $ 13      ($ 840   ($ 422
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 operating profit

  $ 10      $ 106      $ 55      $ 52      $ 223      $ 36      $ 28      ($ 3   $ 976      $ 1,260   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    867.6     -1.7     2.6     16.9     44.6     65.8     -15.6     510.4     -186.0     -133.5

Acquisitions/Divestitures

    0.0     0.0     -0.2     0.0     0.0     0.0     0.0     0.8     0.0     0.0

Integration impact (a)

    0.0     0.7     0.0     0.5     0.3     8.6     0.5     -8.5     17.2     0.3

Mark-to-market (b)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     -226.7     -191.4

Project K (c)

    855.8     3.5     2.9     6.4     41.1     31.4     -2.2     483.4     268.4     53.4

Differences in shipping days (d)

    18.7     4.7     4.9     11.3     10.1     7.9     -9.7     -1.2     -42.7     7.6

Other costs impacting comparability (e)

    0.0     0.0     0.0     0.0     0.0     -0.4     0.0     -0.9     -91.9     -1.3

Foreign currency impact

    0.6     0.0     0.0     -3.7     -0.4     -5.6     -0.2     -12.7     -18.3     -2.0
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable growth (f)

    -7.5     -10.6     -5.0     2.4     -6.5     23.9     -4.0     49.5     -92.0     -0.1
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(c) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. Prior periods presented have been recast to exclude all restructuring and cost reduction activities from comparable results. Previously, only costs associated with Project K were excluded from comparable results.
(d) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(e) Consists of costs related to evaluation of potential acquisitions.
(f) Comparable net sales growth and comparable operating profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(g) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.

 

- more -

- 12 -


Kellogg Company and Subsidiaries

Analysis of net sales and operating profit performance

Year ended 2014 versus 2013

 

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2014 net sales

  $ 3,338      $ 3,495      $ 1,198      $ 1,468      $ 9,499      $ 2,887      $ 1,205      $ 989      $ 0      $ 14,580   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 net sales

  $ 3,465      $ 3,534      $ 1,202      $ 1,515      $ 9,716      $ 2,860      $ 1,195      $ 1,021      $ 0      $ 14,792   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    -3.7     -1.1     -0.3     -3.1     -2.2     0.9     0.9     -3.1     0.0     -1.4

Acquisitions/Divestitures

    0.0     0.0     -0.2     0.0     0.0     0.0     0.0     -0.1     0.0     -0.1

Integration impact (a)

    0.0     0.0     0.0     0.1     0.0     0.0     0.0     0.3     0.0     0.1

Project K (c)

    0.0     0.0     0.0     -0.1     0.0     0.0     0.0     0.0     0.0     0.0

Differences in shipping days (d)

    2.0     1.3     1.3     1.6     1.6     1.2     0.1     0.9     0.0     1.4

Foreign currency impact

    0.0     0.0     0.0     -2.9     -0.4     0.4     -3.1     -4.9     0.0     -0.8

Comparable growth (f)

    -5.7     -2.4     -1.4     -1.8     -3.4     -0.7     3.9     0.7     0.0     -2.0

Volume (tonnage) (g)

            -3.2     0.0     -5.4     -0.1     0.0     -2.6

Pricing/mix

            -0.2     -0.7     9.3     0.8     0.0     0.6

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2014 operating profit

  $ 491      $ 395      $ 266      $ 252      $ 1,404      $ 240      $ 169      $ 45      ($ 834   $ 1,024   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 operating profit

  $ 485      $ 447      $ 265      $ 275      $ 1,472      $ 256      $ 157      $ 60      $ 892      $ 2,837   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    1.1     -11.5     0.4     -8.4     -4.6     -6.2     7.3     -24.3     -193.4     -63.9

Acquisitions/Divestitures

    0.0     0.0     0.0     0.0     -0.1     0.0     0.0     1.2     0.0     0.1

Integration impact (a)

    0.0     2.4     0.0     0.5     0.8     0.9     0.6     3.1     8.0     1.0

Mark-to-market (b)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     -203.3     -59.6

Project K (c)

    8.4     -6.4     0.7     -2.9     0.6     -19.3     -1.6     -13.7     -28.5     -2.7

Differences in shipping days (d)

    3.4     1.2     1.0     2.4     2.2     1.8     -1.7     -0.2     -12.9     1.6

Other costs impacting comparability (e)

    0.0     0.0     0.0     0.0     0.0     -0.1     0.0     -0.2     -22.5     -0.3

Foreign currency impact

    0.1     0.0     0.0     -3.2     -0.5     2.7     1.5     -5.3     13.3     -0.1
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable growth (f)

    -10.8     -8.7     -1.3     -5.2     -7.6     7.8     8.5     -9.2     52.5     -3.9
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(c) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. Prior periods presented have been recast to exclude all restructuring and cost reduction activities from comparable results. Previously, only costs associated with Project K were excluded from comparable results.
(d) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(e) Consists of costs related to evaluation of potential acquisitions.
(f) Comparable net sales growth and comparable operating profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(g) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.

 

- more -

- 13 -


Kellogg Company and Subsidiaries

Restructuring and cost reduction activities

(millions)

 

     Quarter ended January 3, 2015     Year-to-date period ended January 3, 2015  
     Net Sales     Cost of
goods sold
    Selling, general and
administrative
expense
    Total     Net Sales     Cost of
goods sold
    Selling, general and
administrative
expense
    Total  

2014

                

U.S. Morning Foods

   $ —        $ 16      $ 3      $ 19      $ —        $ 52      $ 8      $ 60   

U.S. Snacks

     —          12        3        15        —          51        6        57   

U.S. Specialty

     —          —          1        1        —          1        2        3   

North America Other

     1        5        1        7        1        13        4        18   

Europe

     —          7        10        17        —          37        43        80   

Latin America

     1        —          1        2        1        1        6        8   

Asia Pacific

     —          12        3        15        —          29        8        37   

Corporate

     —          (20     18        (2     —          (32     67        35   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

   $ 2      $ 32      $ 40      $ 74      $ 2      $ 152      $ 144      $ 298   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
     Quarter ended December 28, 2013     Year-to-date period ended December 28, 2013  
     Net Sales     Cost of
goods sold
    Selling, general and
administrative
expense
    Total     Net Sales     Cost of
goods sold
    Selling, general and
administrative
expense
    Total  

2013

                

U.S. Morning Foods

   $ —        $ 94      $ 3      $ 97      $ —        $ 101      $ 8      $ 109   

U.S. Snacks

     —          17        3        20        —          21        9        30   

U.S. Specialty

     —          1        1        2        —          2        3        5   

North America Other

     —          8        2        10        —          8        3        11   

Europe

     —          18        3        21        —          21        6        27   

Latin America

     —          0        2        2        —          1        4        5   

Asia Pacific

     —          22        3        25        —          29        3        32   

Corporate

     —          12        12        24        —          12        19        31   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

   $ —        $ 172      $ 29      $ 201      $ —        $ 195      $ 55      $ 250   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2014 Variance - better(worse) than 2013

                

U.S. Morning Foods

   $ —        $ 78      $ —        $ 78      $ —        $ 49      $ —        $ 49   

U.S. Snacks

     —          6        —          6        —          (30     3        (27

U.S. Specialty

     —          1        —          1        —          1        1        2   

North America Other

     (1     3        1        3        (1     (5     (1     (7

Europe

     —          11        (7     4        —          (16     (37     (53

Latin America

     (1     (1     2        —          (1     —          (2     (3

Asia Pacific

     —          11        (1     10        —          —          (5     (5

Corporate

     —          32        (5     27        —          44        (48     (4
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

   $ (2   $ 141      $ (10   $ 129      $ (2   $ 43      $ (89   $ (48
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

- more -

- 14 -


Kellogg Company and Subsidiaries

Integration Costs*

(millions)

 

     Quarter ended January 3, 2015     Year-to-date period ended January 3, 2015  
     Net Sales     Cost of
goods sold
    Selling, general and
administrative
expense
    Total     Net Sales      Cost of
goods sold
    Selling, general and
administrative
expense
     Total  

2014

                  

U.S. Snacks

   $ —        $ —        $ —        $ —        $ —         $ —        $ —         $ —     

North America Other

     —          —          —          —          —           —          —           —     

Europe

     —          4        11        15        —           18        18         36   

Latin America

     —          —          —          —          —           —          —           —     

Asia Pacific

     1        2        1        4        1         4        2         7   

Corporate

     —          —          (1     (1     —           —          —           —     
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 1      $ 6      $ 11      $ 18      $ 1       $ 22      $ 20       $ 43   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 
     Quarter ended December 28, 2013     Year-to-date period ended December 28, 2013  
     Net Sales     Cost of
goods sold
    Selling, general and
administrative
expense
    Total     Net Sales      Cost of
goods sold
    Selling, general and
administrative
expense
     Total  

2013

                  

U.S. Snacks

   $ —        $ —        $ 1        1      $ —         $ 1      $ 11       $ 12   

North America Other

     —          —          —          —          1         —          —           1   

Europe

     —          6        10        16        —           13        21         34   

Latin America

     —          —          —          —          —           —          1         1   

Asia Pacific

     —          —          —          —          4         1        6         11   

Corporate

     —          —          —          —          —           —          6         6   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ —        $ 6      $ 11      $ 17      $ 5       $ 15      $ 45       $ 65   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

2014 Variance - better(worse) than 2013

                  

U.S. Snacks

   $ —        $ —        $ 1      $ 1      $ —         $ 1      $ 11       $ 12   

North America Other

     —          —          —          —          1         —          —           1   

Europe

     —          2        (1     1        —           (5     3         (2

Latin America

     —          —          —          —          —           —          1         1   

Asia Pacific

     (1     (2     (1     (4     3         (3     4         4   

Corporate

     —          —          1        1        —           —          6         6   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ (1   $ —        $ 0      $ (1   $ 4       $ (7   $ 25       $ 22   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

 

* Integration costs are charges incurred by the Company as a direct result of the work performed for the acquisition of the Pringles business.

 

- more -

- 15 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Net Sales to Comparable Net Sales

Quarter ended January 3, 2015

 

(millions)

   U.S.
Morning Foods
     U.S.
Snacks
     U.S.
Specialty
     N. America
Other
    Europe      Latin America     Asia Pacific     Corporate      Kellogg
Consolidated
 

Reported Net Sales

   $ 816       $ 850       $ 280       $ 357      $ 681       $ 287      $ 243      $ 0       $ 3,514   

Integration impact (a)

     —           —           —           —          —           —          (1     —           (1

Project K (b)

     —           —           —           (1     —           (1     —          —           (2

Differences in shipping days (c)

     70         46         16         24        32         1        8        —           197   
  

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

 

Comparable Net Sales (d)

   $ 746       $ 804       $ 264       $ 334      $ 649       $ 287      $ 236      $ 0       $ 3,320   
  

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

 

Quarter ended December 28, 2013

 

(millions)

   U.S.
Morning Foods
     U.S.
Snacks
     U.S.
Specialty
     N. America
Other
     Europe      Latin America      Asia Pacific      Corporate      Kellogg
Consolidated
 

Reported Net Sales

   $ 808       $ 830       $ 270       $ 342       $ 716       $ 281       $ 254       $ 0       $ 3,501   

Integration impact (a)

     —           —           —           —           —           —           —           —           —     

Project K (b)

     —           —           —           —           —           —           —           —           —     

Differences in shipping days (c)

     —           —           —           —           —           —           —           —           —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Comparable Net Sales (d)

   $ 808       $ 830       $ 270       $ 342       $ 716       $ 281       $ 254       $ 0       $ 3,501   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. Prior periods presented have been recast to exclude all restructuring and cost reduction activities from comparable results. Previously, only costs associated with Project K were excluded from comparable results.
(c) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(d) Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.

 

- more -

- 16 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Net Sales to Comparable Net Sales

Year-to-date period ended January 3, 2015

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Net Sales

  $ 3,338      $ 3,495      $ 1,198      $ 1,468      $ 2,887      $ 1,205      $ 989      $ 0      $ 14,580   

Integration impact (a)

    —          —          —          —          —          —          (1     —          (1

Project K (b)

    —          —          —          (1     —          (1     —          —          (2

Differences in shipping days (c)

    70        46        16        24        32        1        8        —          197   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Net Sales (d)

  $ 3,268      $ 3,449      $ 1,182      $ 1,445      $ 2,855      $ 1,205      $ 982      $ 0      $ 14,386   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Year-to-date period ended December 28, 2013

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Net Sales

  $ 3,465      $ 3,534      $ 1,202      $ 1,515      $ 2,860      $ 1,195      $ 1,021      $ 0      $ 14,792   

Integration impact (a)

    —          —          —          (1     —          —          (4     —          (5

Project K (b)

    —          —          —          —          —          —          —          —          —     

Differences in shipping days (c)

                 
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Net Sales (d)

  $ 3,465      $ 3,534      $ 1,202      $ 1,516      $ 2,860      $ 1,195      $ 1,025      $ 0      $ 14,797   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. Prior periods presented have been recast to exclude all restructuring and cost reduction activities from comparable results. Previously, only costs associated with Project K were excluded from comparable results.
(c) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(d) Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.

 

- more -

- 17 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Operating Profit to Comparable Operating Profit

Quarter ended January 3, 2015

 

(millions)

   U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

   $ 102      $ 103      $ 57      $ 60      $ 59      $ 24      $ 13      $ (840   ($ 422

Integration impact (a)

     —          —          —          —          (15     —          (4     1        (18

Mark-to-market (b)

     —          —          —          —          —          —          —          (822     (822

Project K (c)

     (19     (15     (1     (7     (17     (2     (15     2        (74

Differences in shipping days (d)

     20        6        3        7        6        (3     —          (3     36   

Other costs impacting comparability (e)

     —          —          —          —          —          —          —          (6     (6
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (f)

   $ 101      $ 112      $ 55      $ 60      $ 85      $ 29      $ 32      $ (12   $ 462   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Quarter ended December 28, 2013

 

(millions)

   U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

   $ 10      $ 106      $ 55      $ 52      $ 36      $ 28      ($ 3   $ 976      $ 1,260   

Integration impact (a)

     —          (1     —          —          (16     —          —          —          (17

Mark-to-market (b)

     —          —          —          —          —          —          —          1,006        1,006   

Project K (c)

     (97     (20     (2     (10     (21     (2     (25     (24     (201

Differences in shipping days (d)

     —          —          —          —          —          —          —          —          —     

Other costs impacting comparability (e)

     —          —          —          —          —          —          —          —          —     
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (f)

   $ 107      $ 127      $ 57      $ 62      $ 73      $ 30      $ 22      $ (6   $ 472   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(c) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. Prior periods presented have been recast to exclude all restructuring and cost reduction activities from comparable results. Previously, only costs associated with Project K were excluded from comparable results.
(d) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(e) Consists of costs related to evaluation of potential acquisitions.
(f) Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.

 

- more -

- 18 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Operating Profit to Comparable Operating Profit

Year-to-date period ended January 3, 2015

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 491      $ 395      $ 266      $ 252      $ 240      $ 169      $ 45      $ (834   $ 1,024   

Integration impact (a)

    —          —          —          —          (36     —          (7     —          (43

Mark-to-market (b)

    —          —          —          —          —          —          —          (784     (784

Project K (c)

    (60     (57     (3     (18     (80     (8     (37     (35     (298

Differences in shipping days (d)

    20        6        3        7        6        (3     —          (3     36   

Other costs impacting comparability (e)

    —          —          —          —          —          —          —          (6     (6
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (f)

  $ 531      $ 446      $ 266      $ 263      $ 350      $ 180      $ 89      $ (6   $ 2,119   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Year-to-date period ended December 28, 2013

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 485      $ 447      $ 265      $ 275      $ 256      $ 157      $ 60      $ 892      $ 2,837   

Integration impact (a)

    —          (12     —          (1     (34     (1     (11     (6     (65

Mark-to-market (b)

    —          —          —          —          —          —          —          947        947   

Project K (c)

    (109     (30     (5     (11     (27     (5     (32     (31     (250

Differences in shipping days (d)

    —          —          —          —          —          —          —          —          —     

Other costs impacting comparability (e)

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (f)

  $ 594      $ 489      $ 270      $ 287      $ 317      $ 163      $ 103      $ (18   $ 2,205   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(c) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. Prior periods presented have been recast to exclude all restructuring and cost reduction activities from comparable results. Previously, only costs associated with Project K were excluded from comparable results.
(d) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(e) Consists of costs related to evaluation of potential acquisitions.
(f) Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.

 

- more -

- 19 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported EPS to Comparable EPS

 

     Quarter ended     Year-to-date period ended  
     January 3,
2015
    December 28,
2013
    January 3,
2015
    December 28,
2013
 

Reported EPS

   ($ 0.82   $ 2.24      $ 1.75      $ 4.94   

Pringles integration costs (a)

     (0.04     (0.03     (0.09     (0.13

Mark-to-market (b)

     (1.52     1.83        (1.42     1.72   

Project K (c)

     (0.16     (0.41     (0.61     (0.50

Differences in shipping days (d)

     0.07        —          0.07        —     

Other costs impacting comparability (e)

     (0.01     —          (0.01     —     
  

 

 

   

 

 

   

 

 

   

 

 

 

Comparable EPS (f)

   $ 0.84      $ 0.85      $ 3.81      $ 3.85   

Impact of foreign currency translation

   ($ 0.02     ($ 0.01  
  

 

 

   

 

 

   

 

 

   

 

 

 

Currency-neutral comparable EPS

   $ 0.86        $ 3.82     

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(c) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. Prior periods presented have been recast to exclude all restructuring and cost reduction activities from comparable results. Previously, only costs associated with Project K were excluded from comparable results.
(d) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(e) Consists of costs related to evaluation of potential acquisitions.
(f) Comparable EPS is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.

 

- more -

- 20 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts

Reported Effective Tax Rate to Comparable Effective Tax Rate

 

     Quarter ended
January 3,  2015
    Year-to-date  period
ended
January 3, 2015
 

Reported Effective Tax Rate

     39.1 %      22.6 % 

Integration impact

     -0.1     0.0

Mark-to-market (a)

     12.1     -5.8

Project K (b)

     0.5     0.2

Differences in shipping days (c)

     0.2     0.0

Other costs impacting comparability (d)

     -0.1     0.0
  

 

 

   

 

 

 

Comparable Effective Tax Rate (e)

     26.5     28.2
  

 

 

   

 

 

 

 

(a) Mark-to-market adjustments, in general, were incurred in jurisdictions with tax rates higher than our reported effective tax rate during the quarter and year-to-date period ended January 3, 2015.
(b) Costs incurred related to the execution of restructuring and cost reduction activities, in general, were incurred in jurisdictions with tax rates lower than our effective tax rate during the quarter and year-to-date period ended January 3, 2015.
(c) Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.
(d) Consists of costs related to evaluation of potential acquisitions.
(e) Comparable effective tax rate is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.

 

- more -

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