Reportable Segments (Tables)

12 Months Ended

Dec. 28, 2013

Reportable Segments [Abstract]

Schedule of Selected Operating Segment Information [Table Text Block]

(millions)			2013		2012		2011
Net sales
	U.S. Morning Foods	$	3,465	$	3,533	$	3,450
	U.S. Snacks		3,534		3,400		3,044
	U.S. Specialty		1,202		1,121		1,008
	North America Other		1,515		1,485		1,371
	Europe		2,860		2,527		2,334
	Latin America		1,195		1,121		1,049
	Asia Pacific		1,021		1,010		942
	Consolidated	$	14,792	$	14,197	$	13,198
Operating profit
	U.S. Morning Foods	$	485	$	588	$	609
	U.S. Snacks		447		476		439
	U.S. Specialty		265		241		231
	North America Other		275		265		250
	Europe		256		261		302
	Latin America		157		167		176
	Asia Pacific		60		85		104
	Total Reportable Segments		1,945		2,083		2,111
	Corporate		892		(521)		(684)
	Consolidated	$	2,837	$	1,562	$	1,427
Depreciation and amortization (a)
	U.S. Morning Foods	$	181	$	132	$	130
	U.S. Snacks		144		123		92
	U.S. Specialty		8		5		5
	North America Other		30		34		30
	Europe		84		66		57
	Latin America		29		26		20
	Asia Pacific		40		55		27
	Total Reportable Segments		516		441		361
	Corporate		16		7		8
	Consolidated	$	532	$	448	$	369
(a)	Includes asset impairment charges as discussed in Note 12.

Schedule of Interest Expense and Income Tax Expense by Segment [Table Text Block]

(millions)			2013		2012		2011
Interest expense
	North America Other	$	6	$	4	$	0
	Europe		6		4		4
	Latin America		1		4		6
	Asia Pacific		3		4		2
	Corporate		219		245		221
	Consolidated	$	235	$	261	$	233
Income taxes
	Europe	$	4	$	(21)	$	31
	Latin America		35		36		49
	Asia Pacific		6		9		21
	Corporate & North America		747		339		219
	Consolidated	$	792	$	363	$	320

Schedule of Total Assets and Additions to Long-Lived Assets by Segment [Table Text Block]

(millions)			2013		2012		2011
Total assets
	North America	$	10,643	$	10,602	$	9,128
	Europe		3,007		3,014		1,584
	Latin America		1,052		861		798
	Asia Pacific		1,049		1,107		529
	Corporate		2,583		3,384		2,317
	Elimination entries		(2,860)		(3,799)		(2,413)
	Consolidated	$	15,474	$	15,169	$	11,943
Additions to long-lived assets
	North America	$	296	$	549	$	421
	Europe		182		209		61
	Latin America		70		40		53
	Asia Pacific		85		79		54
	Corporate		4		14		5
	Consolidated	$	637	$	891	$	594

Schedule of Net Sales and Long-Lived Assets by Segment [Table Text Block]

(millions)			2013		2012		2011
Net sales
	United States	$	9,060	$	8,875	$	8,239
	All other countries		5,732		5,322		4,959
	Consolidated	$	14,792	$	14,197	$	13,198
Long-lived assets
	United States	$	2,343	$	2,427	$	2,151
	All other countries		1,513		1,355		1,130
	Consolidated	$	3,856	$	3,782	$	3,281

Schedule of Supplemental Product Information by Segment [Table Text Block]

(millions)			2013		2012		2011
	Retail channel cereal	$	6,451	$	6,652	$	6,730
	Retail channel snacks		6,625		5,891		4,949
	Frozen and specialty channels		1,716		1,654		1,519
Consolidated		$	14,792	$	14,197	$	13,198